On how to optimize the website anchor text

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Whether it is effective interface between Web pages and user guidance, or the external weight of the site balance and transmission, the site's anchor text plays a pivotal role, with Baidu president Robin Li: "anchor text is a reference to the page, a worthless Web page can not be a lot of active hyperlinks." , anchor text is someone else to evaluate you, anchor text on the anchor word is how others evaluate you. "These fully illustrate how important the anchor text is."

What is anchor text link

Anchor text links, in fact, is the hyperlink, it is to create a text keyword and link between a bridge, in the hyperlink can be a keyword, can also be a sentence. Its role is to instruct the user where the mouse clicks specific points. Anchor text is a very important factor that affects the ranking of keywords in the website. Site Anchor text links are divided into internal links and external links.

Anchor text related considerations

1. When to use anchor text

Not at any time can be inserted in the article anchor text link, only a specific time in the can add, such as: Browse to do not understand the place, browse to the need to expand the place, did not find a place to browse.

2. Attention to relevance

The correlations here represent two levels. Anchor text links and the relevance of this page, do not arbitrarily interspersed anchor text, anchor text link and point to the relevance of the page, an anchor text represents a page.

3. Anchor text link number

Main station and station outside anchor text. The anchor text link in the station contains up to three, and the link to the same anchor text only appears once (more is useless, generally with the first appearance to do anchor text); Anchor text link outside the station, mainly to do outside the chain of the block to be based on the specific weight of the page (do the chain to follow the four guidelines: page relevance-> page weight- > Anchor Text preferred location-> export link quantity).

4. Avoid splitting anchor text

A Web site you also have to do the keywords: "XY" and "X" and "Y", when we do X anchor text to the corresponding page, we can not be able to separate the XY split in the page to X do link, so there is suspicion of cheating.

5. Anchor Text color label

For the site of the anchor text I strongly recommend to the special color display, this can refer to Baidu Webmaster Help Center, but also do not use hidden anchor text links and other forms of challenge Baidu algorithm.

6. Not only the anchor text in the station

Many webmasters will not be reluctant to link to other sites, that such a waste of weight, in fact, export links can reduce the bounce rate, while pointing to some authoritative sites, the credibility of their own site is also friendly, it is not, we can give the export link plus nofollow tag.

7. Anchor Text Requirements

Anchor text links in our choice of anchor text is also quite exquisite, for the anchor text pointing to the home to pay attention to diversity; For the anchor text pointing to the inner pages of precision, the other two things to pay attention to relevance.

The role of anchor text link

When the user cannot find the browse point, when the user cannot read the article word, phrase or sentence, the anchor text link can be given a good experience when the user needs other knowledge to expand.

Effective anchor text layout can reduce the page jump rate, while increasing the site PV, so that the page in front of the search engine to achieve high quality page height.

Through the anchor text can guide the search engine to crawl the site page, but also can improve the site's internal chain system, the site's structural layout plays a pivotal role.

The transfer of weight is achieved through the link, which is more able to explain the role of anchor text links can not be ignored.

Article source Chengdu SEO http://www.tyylmsxj.cn