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As the search engine engineers persevere with spammers to fight, so SEO is more important now is not treated as spammer punishment rather than "optimization." You must pay attention to a few things, otherwise, you will become the search engine engineer and spammer to fight the victim. With this in mind, we have summed up some of the techniques that fall into three categories: must, recommend, and avoid. The author based on the site of Http://www.bitjob.net and http://www.168qd.com Research practice analysis, as well as the SEO method of research, the following experience and share.
As we have introduced before, SEO and your PR value growth does not matter.
You should try to get more back links and avoid being penalized by search engines. Punished website even if PR is high also useless.
Must: Title
Every item on your site must have a title, which, in our opinion, is the most important part of Xoops website SEO. It's not so difficult to add a title to a page, just a little php and MySQL knowledge. If you don't know anything about PHP or MySQL, learn as quickly as you can! Otherwise you'll have trouble managing your site, not just the title.
For tips on adding titles, please visit the following pages:
Http://xoops-tips.com/news-article.storyid-69.htm
Recommendation: Shorturls
Top-level links have a higher pr,shorturls than tertiary links the beauty of this is that it translates all your links into top-level links. If the Shorturls function is turned on, your Web page has a better PR than a similar content Web page.
To avoid: to be punished
As mentioned earlier, higher PR and search engine rankings are not directly related. Your site may be PR6, but if you are penalized, your site content may be buried to 60 or 80 pages.
1. Visit your website for www
Choose a way (with or without www) and stick with it (advertising or links), or your site will be penalized. For specific tips, visit:
Http://xoops-tips.com/news-article.storyid-92.htm
Why is it so important? Repeat Content-if your site has two identical content (one Web site has www and the other is not), then you may be penalized.
2. Use nofollow label for module
One trick-if the links on the Web page are for human use instead of machines, use the nofollow tag.
It doesn't make sense for machines to vote, send to friends, comment, print, or create PDF files. Take the news module, "Print" and "Create PDF document" will cause your site into trouble: There are three identical content, this three content will be machine input, your site will be punished.
For tips on using nofollow tags, visit:
Http://xoops-tips.com/news-article.storyid-97.htm
This technique is for the news module, but it works for other modules.
3. Keywords
Search engines especially hate the proliferation of keywords. The new version of the news module can automatically generate keywords, which may cause you to get into trouble. Before Hervé releases an updated version, or if you want to use your own keywords, refer to this tip:
Http://xoops-tips.com/news-article.storyid-79.htm
(Part fourth-How to add a custom keyword to a Web page)
Because keywords are not so important to search engines, using your title as a keyword is enough.
4.PHPSessionIDs
Please confirm that your link is not pending phpsessionid, check on Google:
Site:www.yoursite (or your real URL)
Check your search results to see if you've cleaned out the Phpsessionid.
To clean up Phpsessionid's skills please visit here:
Http://xoops-tips.com/news-article.storyid-62.htm
Why Phpsessionid is bad for website rankings?
Because if your link has an unresolved phpsessionid, each time a machine accesses the same link with a different phpsessionid, the machine thinks it's a new URL and extracts it. In this way your site will have a huge number of duplicate content input search engines, your site will be punished sooner or later.
Some thoughts on SEO at last
Is SEO worth your effort? But there is a big frame in the mind: the increased flow of machinery is better than the flow through the search engine. The increase in traffic in the search engine should be a supplement to your institutional flow increase. Does xoops.org need to increase traffic through search engines? No! In this case, SEO is of little use.
You should be diligent in SEO work, slowly but continuously through the search engine to increase your site traffic, until your site developed like xoops.org, using the most simple and effective SEO techniques, do not over optimize.