On the business-to-business marketing strategy of the dark social platform Pinterest

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With the rapid development of the Internet, the big data age has come quietly, but for the vast data information, for the Internet companies is a challenge is also an opportunity, because as long as the depth of data mining, you will find the value of business. When, Google, Baidu has launched a knowledge map, and as a model of dark social Pinterest (Chinese known as the quality of fun) in micro-blog, Facebook, Twitter and other social media based on data integration, in-depth mining, thereby achieving the interest map as the core concept of the rise of dark society.

For any Internet social tool, since it can accumulate popularity, it has commercial value to achieve. Still remember the great foreign trade God has not floated Doodle once taught us to do trade this piece to the industry subdivision, the foreign trade industry also exists "insiders". In fact, people familiar with Pinterest should know that when we do online marketing, we can use the dark social platform, but take Pinterest as an example, is not suitable for any product promotion. Because Pinterest is to share the main picture, so the most suitable for the promotion of Pinterest products should have a visual impact of the characteristics of the screen, such as small ornaments, bags, toys and other looks cool products.

With the popularity of dark social networking abroad, if you are also doing business-to-business marketing, do you have your own dark social marketing strategy? This article introduces the foreign trade business-to-business enterprises how to build a suitable Pinterest strategy to increase the network sales channels, I think the main lies in the following two aspects of the optimization:

How to get the visual content of visitors ' gaze?

Many business-to-business companies want to use Pinterest marketing channels, but the biggest challenge is the lack of visual content. Here to share some suggestions for the content selection of the publication, you can:

1. The company's internal pictures: The company's colleagues party activities, funny pictures, work staff style and other pictures of the appropriate decoration is a good share of material, so that visitors appreciate the interesting pictures at the same time remember your company some information.

2. Blog post highlights: In the company's blog or your own blog, through the PIN to share the blog collected in the visual impact of the wonderful pictures.

3. Information chart: The Information Data chart has been rage, so we can also share some industry-related research data graphs, so that your pin followers can get some valuable data information.

4. Product pictures: Many times, the company for different festivals or anniversaries will have some promotional discounts, or on the shelves of some cool new products, these "1-second Kill" and other types of discounts and the coolest new product will often cause fans attention.

5. Customer PHOTOS: Whether the entity or do the service industry, customer satisfaction is the growth of the enterprise, the customer's smile is the driving force for enterprise progress,

Second, how to increase Pinterest fans?

The way to increase the number of fans, I have a "how to quickly increase Weibo fans?" The article describes how to quickly increase the number of followers of Weibo, although the microblogging fans, but for social media, the method is similar.

1. Free way to get Pinterest fans

(1) Access to social media operations

A. Using theme labels

Friends who use social media know that there are theme tags, such as Weibo, Twitter, and Google +, which help users find your content easily. Therefore, use them reasonably when releasing information so that other users can quickly find out what you are posting.

B. Talking about hot Pinterest topics

Hot topic is often the best way to bring attention, often participate in a number of hot topics of discussion, not only to make some interested friends can also be in the way of the @ and the popular people to talk and exchange.

(2) Comments

Social media itself is a platform for communication, reasonable use, often looking for some interesting topics to comment on the initiative to communicate with those people, through the exchange to meet the common interests of people, they will become your fans. At the same time bring you more exposure, if your comments are relevant, with a lot of argument, you can even bring a lot of visitors to your Pinterest homepage.

(3) Plate and nail quantity control

Personally, I like to focus on my every Pinterest account is just a board, because it allows me to better focus on what really matters and help me provide better content for my followers. Of course, that doesn't mean you need to do the same thing for your account. In fact, you can choose as many subjects as you want to spread them in as many boards as you wish, but remember that you need to provide the best experience for your users.

(4) Sync your social networking site Pinterest account

Pinterest and Facebook, Twitter and other accounts can be interoperable, so you can add Pinterest fans by synchronizing the social networking accounts so that fans from different accounts can be imported into other accounts.

(5) No spam, regular update pin

No one likes spam, so if you want to focus on your Pinterest, don't send them spam, but at the same time, you have to keep updating your account. Personally, I think it's OK to update 1 to 5 a day! By doing this, your users will get used to your release time and often visit.

2. Pay the way to get Pinterest fans

Compared to the free access to fans, spending is often the fastest and most direct way to get fans, but at the same time the quality of fans is also the worst, especially the direct purchase of fans that is often called "zombie powder." But anyway, it's a way to increase your fans.

(1) Buy fans

(2) Paying someone to promote your favorite pin

This article by Shenkai in broken folding June blog (http://www.pzboy.com/sem/pinterest-strategy/) published, Welcome to reprint, reprint, please keep this link, thank you for your cooperation!