Online Entertainment Dark Horse: 5126 "Interstellar Crossing"

YY and 9158, the two companies with their success to the United States and listed in Hong Kong to the world unveiled the online performing arts industry mystery. Recently, 9158 is also using beautiful earnings data to prove the industry's "gold content." 9158 parent company Day Pigeon Interaction recently released earnings show that the third-quarter days of Pigeon interactive total revenue 173.1 million yuan, an increase of 23.9%, the third-quarter days of pigeons interactive gross profit margin is as high as 88.5%. In addition to the first batch of online performing companies, such as six rooms, cool dogs and everyday-sounding domestic online music service providers have also been involved in the online performing arts market in 2013. And the industry's ability to absorb gold even attracted Baidu, Tencent, NetEase, Youku and other large enterprises. In early 2014, the online entertainment industry jumped out of a dark horse to attract the industry and investors eyes. As the fastest-growing online entertainment community in the country, 5126 is extremely low-key, and even rarely sees their messages on the media side. Different from the 9158 to enter video medical, yy expand online education such a four-flowered business development, 5126 focus on online entertainment field. Recently, 5126 co-founder Xutchuching said that 5126 will be with the domestic Internet television licensees to reach a strategy to enter the home entertainment market, in the future, not only 5126 of the online entertainment content will be implanted license, the two sides will also jointly launch a home entertainment k song hardware. In addition to the home entertainment market, the overseas entertainment market will be the next strategic focus for 5126. The online entertainment platform connects the entertainment makers while the entertainment consumer is connected. From 5126 this year's series of actions, 5126 of the ambition lies in the layout of online entertainment upstream and downstream industry chain. For the entertainment manufacturer, 5126 cultivates the host artist resources, makes the entire platform the entertainment content output, the interactive platform, for the entertainment consumer, 51,261 passes through "The home entertainment market", single-handedly expeditions "the Overseas entertainment market". The online entertainment of "Amazon" beauty to chat, accompany the singing, this is the first impression of online entertainment, but the market is not just this online fun. Reporter Landing 5126 found that this online entertainment community in addition to singing, there are also a lot of imitation shows, talk shows, musical instruments and other talent shows, feel like a network version of the "Good Chinese Voice" or "China's talent show", but compared to the "good voice of China" or "China's talent show", these grassroots "star" Have more frequent interactions with fans. According to the Chinese Ministry of Culture's report, the online Performing arts platform presents a visual representation of the talent of "grass-roots" artists or professional entertainers to web users and incorporates social and interactive elements of the web. Compared with traditional concerts and live performances, users have become more and more involved in the distance from the performers on the online performing arts platform. Because of this, prop sales, member consumption and so on can become with the online performing a higher degree of business model, so as to better solve the online performing arts market profitability problem. And 5126 of ambitions are not limited to this. Analysis of the industry, from the 5126 product map, its future hope to playIt is the whole platform of entertainment content output, interactive platform. The platform upstream involves the artist's excavation, training, brokerage, management, downstream involves the output of content to each platform of the user market. 5126 Anchor Development department head shes said, host, entertainer is platform content resources of one of the core, for the host, 5126 have planned a strict training management mechanism. From the discovery of civilian stars, to help them locate their own style, on the platform to gather fans, to push TV channels to participate in the draft exposure, and then to micro-film shooting, brand or game endorsement. In this process, on the one hand, compared to the traditional star-building model, more ordinary people will be at a lower cost step by step to achieve their "star Dream", on the other hand, fans will be a little bit to witness the process of celebrity, more sticky. Shes also revealed that 5126 is still preparing their own studio, network talent show in the future plans. In addition, these content resources will be exported to different terminals, platform users before. 5126 co-founder Xutchuching said that at present 5126 has achieved the content of the multiple-screen coverage, including the PC side, mobile phone, pad end, TV and so on, and in the future will be based on these content resources to launch hardware products. The industry analysis, 5126 is actually building online entertainment industry, "Amazon", on the one hand, 5126 in the upstream to cultivate artists, create content; On the other hand, the entertainment content is exported to the user market of different platforms, and the different consumer products based on content are sold to the users. The source said that in the future, show and other TV-based talent show industry may be reshaped by the online entertainment industry. By the end of 2013, China's online performing arts market income of 3.67 billion yuan, is expected to 2015, China's online performing arts market will likely reach 8.5 billion yuan. Through the home entertainment market, in addition to covering the computer side, mobile phone, pad end, 5126 is also reaching the living room. Speaking of entertainment consumption market, home entertainment is a piece of fat in the hearts of all participants, a small family together means to cover 80% of the demand of the long tail consumer market. But in the current online entertainment industry, whether it is already listed yy, 9158, or six rooms, cool dog, and so on, all enterprises have bypassed this market, 9158 of KTV strategy is only offline KTV commercial consumption as the target market. But 5126 has put home entertainment as the next strategic focus. How to cut in? Xutchuching the scene to reporters: users in different cities, and even different countries, but you can login through a carrier 5126, into an online room, we can in this virtual living room K song, different places of small partners can always join, flowers, applause, send out virtual gifts. You can even have a choice to this K-song room Open, the other users on the platform can see in this virtual living room K song scene situation, and can and other users pk. "It's all a source of different content, and what we want to do is to provide entertainmentAt the same time enrich our content. "In order to achieve this scenario, 5126 of the current with some of the domestic Internet television licensees strategic cooperation has been finalized in succession." Xutchuching said that 5126 will be with the Internet television licensees to create a digital entertainment living room concept, and their cooperation will include two aspects, on the one hand, 5126 of the content will be implanted in the licensee's broadcast content, covering the vast number of home TV user base, on the other hand, 5126 with the licensee will jointly promote the main K song hardware products. Industry analysis, due to the popularity of the internet, a lot of traditional TV users will be more time to transfer to the Internet, the traditional television media industry needs to solve the problem of the probability of open television. 5126 cooperation with internet television licensees is to allow users to return to the living room by entertaining this medium. In addition to the home entertainment market, 5126 also expanded overseas markets as the next strategic focus. In overseas markets, Southeast Asia has become the first to open up, including Thailand, Malaysia, India, Vietnam, Cambodia, Singapore and other countries are in contact with partners. Xutchuching said the first is to explore the Southeast Asian market because: first of all, from the geographical close to China, second, Southeast Asian residents and China's neighboring provinces, living habits are similar, such as Thailand and Yunnan living habits are very much like; third, in Southeast Asia there are many Chinese, for domestic entertainment acceptance is generally higher; Culturally speaking, the openness of the South-East Asian entertainment industry is fair. Xutchuching revealed that with the Southeast Asian partners will be in the future content and channel cooperation. South-East Asia's network Reds or performing star performances will be exported to 5126 platform for users at home and abroad to watch. In addition to Southeast Asia, other overseas countries are also being tested. Xutchuching said that, in addition to Southeast Asia and Hong Kong, Macao and Taiwan, the pilot, 5126 has also tested two other countries, Italy and Spain, respectively, and popular in the region, so the next Italy, Spain and other relatively good network environment countries and regions will become 5126 overseas expansion of the city. "All the different features of the world, with the talent of the stars will be output, will be on our platform to watch." The industry said that from the 5126 development path, the online entertainment industry has gradually developed a set of promising development model. The future of online performing arts is no longer "empty economy", "hormonal economy" synonymous, no longer just cock silk users fans, and will become the public to create happy, ordinary people "dream Star" of a national entertainment industry.