Online fake news production triple the national media

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From personal rumors to team production, from commercial web sites to national media, from showing off to economic interests ———

July 25, a thousands of netizens anxious to wait for the suspense with the result. With the investigation Bulletin of Jiangxi Boyang County Public Security Bureau announced through the Internet, "the most poisonous stepmother in history," this in a week quickly warming up, and then quickly betrayed false news events, the final dust settles.

Chen Yae poem did not abuse lilac small hui, and small Hui disease body of the real situation also was identified by the hospital.

From the beginning of the "Pin for the Villa Miracle", to the recent "Beijing University girls Topless Storm", and then to "the history of the most poisonous stepmother incident", the 2007 Chinese Internet again because of the network false news and humiliation. And "Behind the scenes" of the frequent appearance of people to see hidden in the false news behind the deep chain.

Online fake news that has entered people's eyes since 2000, with the development of the Internet, its production process from personal rumors to the development of team production, communication links from commercial web sites to blogs, forums, mobile phones and other national media, dissemination purposes from the ego to the pursuit of economic interests, in form and nature has shown its different past changes.

"The most poisonous stepmother in history" incident

The storm again originated in the network post.

July 17, 2007, a netizen named vera_19851118, in the local Poyang online website reprint a message, this post called "I have seen the most inhuman things!" Stepmother beat 6-year-old stepdaughter! In detail, a girl named Lilac Xiao Hui was beaten and abused by her mother.

Just one weeks, after the search by netizens, Chen Yae the name of the poem in the network and traditional media frequently exposure, and with it is a part of the Netizen buckle to her a heavy "hat" ——— "History of the most poisonous stepmother", have accused her of the stepdaughter Lilac small hui implementation of atrocities.

However, as journalists across the country focused on the Boyang County, another dramatic post appeared on the Web.

July 21, in a post that calls itself "the latest insider," the anonymous author said: "In fact, the 6-year-old girl did not suffer the stepmother's beatings, because the girl's illness and family difficulties can not cure disease, people introduced to know me this friend, I am a friend of the network hype to achieve results, But the single hype little girl disease certainly can't reach the effect, only create a series of mysteries, netizens will pay attention to concern. My friend had a white lie about the 6-year-old girl being beaten up in a few days. ”

And with the involvement of Poyang police and some media and netizens investigation, the real situation of the incident gradually surfaced. A series of behind-the-scenes operations and some of the media's slavish rendering led to a false news event being magnified in the network.

Similar to "the most poisonous stepmother in history", mass false news events caused by false news are not the first time in our internet world. False news, which causes public opinion craze, appears almost annually on the Internet, and these are far from all.

Change from production to communication

Online false news is almost accompanied by the emergence of the Internet. However, the earliest network false news causes relatively simple, generally divided into two kinds: first, someone directly spread rumors, and the other is the Web site editor "negligence" error caused.

In 2003, "Bill Gates was assassinated" the false news of the emergence of the people sounded the alarm, false news "camouflage" has begun to upgrade. When "Microsoft's President Bill Gates was assassinated in Los Angeles" on the internet on March 29, the vast majority of web site editors were paralyzed by a seemingly CNN home site, ignoring the verification of the message.

As the famous network communication scholar Mindahong wrote in this year: "Any network of rumors of the purpose is to quickly and widely spread the rumor is ultimately a rumor, so the use of general methods of disinformation and rely on personal web site or through other functions of the rumor, the scope and effect is still very limited." And from the perspective of development, today, network rumors to achieve a degree of sophistication has two characteristics: first, in the production link, the network rumor maker using the method of news reporting, in the form of realistic, and even misappropriation of the name of the media; second, in the transmission link, so that the network media and even traditional media, through their authoritative, The communication platform of the public credibility is transmitted by the news form to prove its credibility. ”

In fact, in the last two years of online disinformation, the "counterfeiters" approach has been more deliberate. A fake chain of exposure, let false news become more confusing.

Earlier this year, in the Chinese version of "Pin-change Villa" The birth process, behind the scenes pushing hands Yang Xiuyu use a lot of network resources, from the blog to the Network forum, and then to the video site, he even organized a behind-the-scenes team, jointly planned a "false miracle." Afterwards, Yang Xiuyu to the media, admitted that in the production of false news behind, there is a huge commercial interest.

The national media is fueling

Internet technology has created the characteristics of the freedom of information transmission, information dissemination and transmission without strict inspection and verification system is the shackles of the network speech norms. If the traditional practices of business websites, forums, chat rooms, newsgroups, instant messaging, etc. are limited in terms of information dissemination, then the change in Internet technology has increased the concern.

Nowadays, with the change of the web2.0 times, the network speech interactivity enhances, the personal webpage influence expands, the new business website grows rapidly. An era emphasizing "personal media" has been developed in the Internet. But it also technically provides the soil for the innovation of online fake news.

Theoretically speaking, the world's largest internet community, everyone has the production of news products "qualifications" and opportunities. When a netizen with various new network platform, the production of their own "news" to the surrounding population, and to achieve the geometric level of growth in the circular transmission, the information spread speed and breadth of the past can not be compared.

However, in such a "national media" era, the news ecology of Chinese society will face more contradictory game situation, and once irresponsible network speech on this basis, the consequences will be more serious. As Mindahong said: "Rumors of the use of various advanced means of communication for rapid and widespread dissemination, has become today's news communications in the field of a major public nuisance." ”

In addition to technical factors, the cultural trend of netizens also to a certain extent, the spread of false news network. In the "History of the most poisonous stepmother" post of the Poyang online forum, reporters to see the netizen message people feel scared. "It's time to send a photo of her stepmother to the internet so that everyone will be reviled and let her stand up in China," she said. "There are a few messages like this. In the case of the fact is not clear, some of the users of the voice of abuse, has been some of the initial doubts about the matter drowned in it.

Legal means to fight against counterfeiting

"Similar network hype incidents have repeatedly occurred, has made the majority of netizens to further improve the ability to distinguish, rather than simply blindly follow." Hu Gang, an academic expert at the Internet Policy and Resources Committee of China Internet Association.

In fact, in the "History of the most poisonous stepmother," the development of the incident, there is indeed some rational netizens and the media questioned the problem.

After reading the initial reprint, netizens zhangqilove0822 in the message: "According to the legal procedure, this is a criminal case, do not need the family and the victim through money to the complaint." If this is true we should support, but the author says that there is no money to start the law, let me doubt how much authenticity. ”

The perfection of relevant laws is another razor. Hu Gang said: "2005 State Council Information Office and the Ministry of Information Industry also announced the" Internet News Information Service Management regulations "for the network news made a detailed regulation. Publish a news blog or bulletin service website, should apply for the relevant administrative permission, otherwise it is illegal operation. ”

Obviously, in the existing network open environment and news entertainment background, to change the rampant situation of the network false news, in addition to the site content practitioners to strengthen self-discipline, strengthen the gatekeeper, the Internet users to strengthen their self-cultivation, how to improve and refine the relevant laws and regulations and how to act according to existing laws to enforce and supervise People in the industry will continue to work together in the future direction.