Online marketing started this way (15)

Just finished the 8ins Insurance Marketing Platform Program Review meeting, a little calm, this program is our SME to provide http://www.aliyun.com/zixun/aggregation/39658.html "> marketing services, the most typical solution, This program has once again validated the value of our online marketing services, but the scene of a few months ago has been on the horizon.

We used to provide 8ins services is based on VoIP call center, because the entire operation in Hangzhou, so the customer is not satisfied, I accept this project, to visit each other's CEO, other than courtesy reception outside, basically to give up our services, So the first 20 minutes of communication is in a helpless to spend, this is not my favorite way of communication, but I still adhere to the new business situation to complete, that is, the status of our online marketing platform. The other CEO after listening to the introduction, immediately raised a number of very sharp questions, these problems we have discussed many times, because the entire platform is my participation in the planning, so the development process is very clear, answer the question naturally very easy, thus improving the communication atmosphere, the other CEO found I was a Chongqing people, Immediately switch to Chongqing dialect exchange, and meet in the future can be a lot of exchanges, I am very clear that this is a good start.

8ins of Business insurance products sales, the current business is good, the system has 6, 7,000 insurance brokers, but the insurance industry competition, the industry has no exclusive sales channels, insurance sales staff mobility is very large, in order to be able to improve enterprise value and competitiveness, they expect business model upgrades, Hope to develop from insurance product vendors into insurance marketing service providers, the core is to be able to assemble more junior agents and individuals in the insurance industry, the premise of the past set is preferential prices, but the transparency of the price is more and more high, almost already from the upstream vendors to all the discounts to all kinds of partners, if not set up sales channels, Business model upgrades are empty talk. From the many Internet models, it seems to see opportunities, so they have been watching the development of the Internet. When I understood their needs, tell them the core is online database marketing, on the one hand, through the implementation of database marketing can centralize the management of customer resources and effective training of customers, thereby improving the utilization of customer resources, popular is that can give insurance sales staff to assign customers, from the past sales drive adjustment for the marketing drive On the other hand, based on the internet, interactive means more rich and economic, which can provide a convenient communication platform for each insurance salesman, after several exchanges, we decided to build a platform for insurance marketing, Sequoia Tree to provide platform research and development, upgrade and operation Services, 8ins to provide related business services.

The Redwood Tree Insurance Marketing Platform is composed of three parts: the first part is the interactive platform, with the Red Cedar Net Battalion (Webtouch) as the carrier, the front end supports the customer's telephone consultation (call center function), the website on-line consultation and the off-line consultation, therefore a platform supports the web and the PSTN various communication ways, That is, an agent can simultaneously answer the telephone network and the internet voice counseling, more able to handle more web interaction, and each agent can be dispersed anywhere, as long as the internet can be connected to meet the insurance salesman Soho demand, The interactive platform itself contains a complete contact management and interaction process, such as phone call process, mail delivery process, etc., can be used as a sales staff effective, inexpensive tools; the second part is the database marketing platform, database marketing as the principle of effective management of customer data and data classification, and then establish direct marketing, At present, support telemarketing, emailmarketing, smsmarketing, webinar, etc. the third part is the insurance sales work platform, namely the insurance broker's work platform, on this platform the salesperson may obtain the latent customer, the sale knowledge, A variety of business support tools, so can retain and develop more insurance agents. 8ins collection of more downstream sales partners, so you can get more resources from upstream vendors, 8ins will be all the benefits to the sales partners, but also provide customer resources, sales methods and already related business support tools, 8ins without the insurance products to obtain distribution profits, you can get more service revenue.

8ins very happy, this work platform not only helped them to implement this business strategy, but also let them have a dream, that is to use technology upgrade to Unified Lake.