Operators to learn! The virtual operator decides the flow is not clear zero

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Our News (reporter Xue) "We will flexibly deal with users of the remaining monthly flow, users can not only enjoy themselves, but also to share it to their friends and relatives." "This is the recent acquisition of virtual operator license plate of the Beijing-East Communications, a head of the statement." He expects to launch the service in late May.

At present, "traffic at the end of 0" and many other telecommunications industry rules caused widespread dissatisfaction among users, the 19 private background of the virtual operators want to "change play" to attract users. Some experts say that if the virtual operators can find a suitable breakthrough, the three operators may pose a threat.

Traffic concessions as the main selling point

Flow consumption has become one of the focus of the telecommunications market, often have users complained: "My mobile phone flow is not finished this month, I would like to go to the next month or low price, if the flow can be transferred and sold to each other good." "There are consumers said:" What they need is not a monthly package, nor is the expiration of a longer period of time to set off the quarterly package, but want to let the package of unused flow, can be postponed to next month or next quarter continue to use. "They questioned:" The flow of their own money to spend, not to finish the flow should be consumers themselves, with what end or end of the quarter to be telecom operators to clear Zero?

Responsive virtual operators smell the needs of users, many virtual operators said it would take "traffic" to make a fuss, to pry open the market. BEIJING-East Communications, a person said, the relevant business on the line, will be flexible to deal with the user's monthly remaining flow, users can not only enjoy their own, but also to share it to their friends and relatives. He said: "For example, we can design a system, users set up on the system, you can carry out traffic transfers, you can give friends, can also be used next month." "He thinks, the user buys the thing is the user, should not clear zero, this is definitely not the internet thinking."

Some virtual operators also will flow free as the main selling point, Suzhou snail recently launched a hand tour platform, "Free Shop", the main "flow" concept, the user does not have to pay any traffic costs, you can download the store-free all the mobile games. Suning also said that the business can cross subsidy, to their own exclusive flow, made free directional flow of gifts, such as in suning easy to buy things, Internet-free flow, with pplive watching video can also be directed to send the phone bill.

Virtual operators have some more daring practices. Jingdong said: "Now the user prepaid charges do not have interest, we can consider to the user interest, through the gift of phone calls, gift flow of the way to reflect." ”

While these virtual operators are the fastest to launch their services in late May, many ideas have agonizing traditional operators.

In fact, many of the consumer dissatisfaction has made traditional operators feel pressure. Last year, mobile internet traffic "monthly, expired" has been alleged unreasonable, and even went to court. Earlier this year, Shanghai Telecom operators to develop quarterly billing cycle of the flow package, but was accused of "little progress, and even give people a feeling of a change."

Traditional operators worry about traffic sales

Some operators began to provide traffic transfers, the reporter found that in Guangdong Unicom "wo+" sharing platform to provide flow donation function, Flow account balance greater than 1M users can use this function to send traffic to friends. However, there are many restrictions on the flow of traffic, users to participate in the activity after the flow to enter the storage account, can only transfer to the Guangdong Unicom mobile phone number on the use, rather than the user's original package flow.

From a technical point of view, the traditional operators to achieve excess flow of transfer and accumulation, should not be difficult to loosen the flow of diversion, they worry more is the income is affected, because traffic transfer is actually a disguised price. One operator in Guangdong expressed concern: "Now voice services are basically not making money, operators mainly rely on traffic to make money, if we have to sell traffic, will accelerate their own into a ' pipeline ' trend."

Controversial

Hit the flow price war virtual operator also dilemma

Flow transfer or flow free can become a virtual operator to pry open the market breakthrough? The industry still has a big controversy. Beijing posts and Telecommunications lixin on micro Blog Advice Virtual operators: Do not sell traffic, to ensure that the interests of operators, not to compete with food to have a future.

In fact, virtual operators do not have the power to fight price. The reporter also learned from the inside, virtual operators from the three basic operators to obtain the "wholesale price" is not low, about 40 percent-70 percent of the original package prices, such as the flow of traffic in the price of 120 yuan GB, higher than the basic operators to give the average agent price, they must find a new way to profit to avoid " The dilemma of wanting to get users and not subsidizing too much. (Xue)