Oracle Cloud strategy stretched front against cloud computing army

In a speech delivered yesterday by Oracle's chief executive Larry Ellison, October 1, the industry shook the public cloud SaaS strategy of Oracle, and the Oracle Private Cloud, which was leased on demand and supported by Oracle remotely, after the client firewall, as a public cloud. Either Larry Ellison's speech yesterday or today's president, Hurd, seems to have turned his head when talking about rivals. "Our competitors in the SaaS Arena are Salesforce, not SAP, and rivals in the IaaS sector are Amazon, not IBM," says Larry Ellison. "and Hurd has compared Oracle cloud services to Salesforce." In the reporter's view, with the in-depth implementation of Oracle Cloud strategy, aggressive it will continue to lengthen their front, it is facing the cloud computing army, and to the old rivals IBM and SAP behind, it seems not so easy.

All products in the cloud competitors do not

At the 45-minute press conference, CNET reporters grabbed the only chance to ask questions from Chinese media. Faced with the reporter's question: "Oracle Cloud Strategy to the depth of the line to pull too long?" What measures do we have to deal with our new rivals while confronting our old rivals? Hurd's first words were irrelevant to the question. "Hi, I met you in Shanghai in July." "It's thanks to his good memory and the importance of the Chinese market for Oracle," he said.

"Oracle has SaaS, PaaS, IaaS, and Salesforce, including Amazon, only one or two of them," Hurd said in a subsequent response to a reporter's question. We put all our products on the cloud and our competitors can't. In addition, customers cannot simply stack the products on SaaS and want to manage the different products offered by different cloud providers. ”

Without knowing whether it was intentional or unintentional, the journalist's second question was: "Does Oracle consider interoperability with the public cloud services provided by Amazon and Salesforce, allowing customers to move smoothly between different public cloud service platforms," he said, skipping.

Oracle's actions appear to be slow in China's cloud computing market, as it officially released the Public Cloud SaaS, PaaS, and the release of the public cloud IaaS last year. At present, domestic users can only use Oracle Public cloud service through Cloud.Oracle.com, but there is little progress in the localization of Oracle Public Cloud Service data center.

Three times that China has a huge market opportunity

For Hurd, even though he has only been to China twice since taking office, it does not affect its focus on the Chinese market in the slightest. In the media question and answer link, he intentionally or unintentionally mentions China in three times.

When asked whether Oracle's current global research and Development Center was enough to cover the world, he said every research and development center could be global. "The Oracle Research and Development Center in Beijing is geared towards Asia and the world," he said, citing China. When he visited Shanghai in July, he introduced Oracle's commitment to more research and development in Shanghai.

The BRIC countries, represented by China, Brazil, Russia and India, have been hailed as "the Hurd of our business growth, and we will continue to invest more." "Of course he did not forget to mention the importance of the European market.

Next year, Oracle OpenWorld in Shanghai, Hurd said it will be the largest number of it meetings in China and is expected to attract 15000 people. From this conference official news reporter found such a very interesting news: 2012 Oracle Global Congress for the San Francisco Gulf Economic zone to bring more than 120 million dollars of revenue, so that next year in Shanghai, Oracle OpenWorld will also bring significant revenue to Shanghai.

All around the boulevard to Jane unfold

In the morning speech, Hurd's first PPT listed Oracle's current storage, servers, databases, middleware and all product lines. Hurd that Oracle has the most complete software and hardware stack in the industry, and Oracle can provide customers with the most comprehensive choice including private cloud, public cloud and mixed cloud. The essence is: Avenue to Jane. The new release of public cloud IaaS services, private cloud services, 12c data and Exadata X3 systems are all centered around this essence.

Boulevard to Jane, the best of its kind, is the core of Oracle's many product strategies.

In research and development investment, Hurd introduced: "The past year Oracle's research and development investment is 5 billion dollars." "At HP, Hurd is known as the Master of cost control, and in Oracle, its acquisition strategy and research and development strategy are bold." In the latest quarterly earnings, Oracle's cash flow grew to $5.7 billion trillion, a record high, with ample cash in hand and no tightening in future research and development inputs and acquisitions.

(Responsible editor: The good of the Legacy)