Oracle integrates into the largest new marketing staff community to help differentiated marketing

BEIJING, September 17, 2013--new marketers are using Oracle Eloqua Marketing Cloud to better understand the digital body language of buyers, improve information quality and expand marketing automation activities and their coverage. To make it easier for marketers to use the complementary applications they need, Oracle announces that Eloqua Appcloud has been listed, providing cloud services to Eloqua clients through the Topliners community website, Eloqua is further committed to helping marketers provide the best customer experience, understand and attract audiences, shorten the sales cycle and get the most revenue by directly integrating the largest open community and increasing number of applications for new marketers.

To make it easier for businesses to expand and enrich their sales and marketing activities than ever before, Oracle Eloqua announced that Eloqua Appcloud has been provided through the Eloqua topliners community.

Through direct integration with Eloqua Appcloud and open community Topliners,eloqua designed to help marketers improve their revenue, the customer experience can be enhanced to provide increased functionality such as helping customers easily share, comment and follow applications, and easily receive application updates and new applications.

This integrated and scalable Eloqua platform improves customer experience by making it easier for customers to understand the products of Appcloud partners and to interact more easily with Eloqua, partners, and other businesses from topliners communities.

More than 90% of Eloqua customers use at least one Eloqua Appcloud application, and customers can integrate applications directly into marketing campaigns, which is the value of Eloqua to enhance the customer experience.

Unlike other marketing automation platforms, Eloqua's open architecture can help marketers integrate many marketing applications in a fully integrated multi-channel marketing campaign.

As the largest new marketer community, Topliners currently has nearly 11,000 registered users, expanding over 66% over the past year.

Eloqua Appcloud offers more than 100 applications and is a growing Application Center for marketing applications that can help businesses expand and enrich their sales and marketing campaigns.

Oracle and Customer Executive quotes

Andrea Ward, vice president of Oracle Marketing, said: "In order to identify potential buyers, easily launch marketing activities, get the best sales information and maximize the return on marketing investment, new marketers have been thinking about how to enhance technology for targeting, close relationships, customer transformation, data analysis and marketing." By consolidating the Eloqua Appcloud and topliners communities, Oracle not only improves the customer's experience with different applications, but also provides enhanced functionality. This consolidation has great benefits for Eloqua customers looking to take advantage of cloud technology to have a positive impact on their business. ”

"As we strive to become better new marketers, Eloqua Appcloud has proven to be a valuable resource for our marketing team," said Joe Montano, senior content strategist at Catalent Pharma FX. Now that Eloqua Appcloud has been integrated into the Eloqua topliners community, we receive reminders when a new application or existing application has a new function. This allows us to immediately use these new applications or new features to add real value to our marketing campaigns. ”

"We have always been a staunch supporter of the Eloqua Topliners community," said Eytan Abrahams, senior marketing director at the return path company. The community is uniquely able to bring together the best marketers to share best practices and valuable advice. Now, with the addition of Eloqua Appcloud into the online marketplace, Topliners will reach a new, unmatched level in the industry. ”