"Package year excellent product" The winter game vertical subdivision of electric business

As the first package of annual subscription service website, "Package year excellent products" in February this year, the successful revision of the new fully-spelled domain name "baonian.net", cut into a vertical subscription to the monthly service. However, at this time, http://www.aliyun.com/zixun/aggregation/34734.html "> Domestic electrical Business Chill is strong, even handle nets, where the pace of the listing of customers have stranded, only the goods will be bleeding listing, small electric companies are looking for a subdivision of the field, Big Electric dealer large and small cake kill the extremely critical survival occasion. Even when the capital party has been the preferred group buying model, even in the 2011 and 2012 total financing limit of more than 2 billion, occupy the top of the internet industry, but the tragic data show that at the beginning of the year to now has evaporated 1500 group buy net, and only remaining are transformed into online shopping, which also indicates that the Internet winter will arrive.

How can we get an invincible position in the winter game? Package year Excellent product ": The innovation Experience is the king.

(Package year excellent product Www.baonian.net homepage screenshot)

"Package year excellent products" to the new electric business model into, the introduction of monthly and quarterly package annual subscription service, this type of order for the domestic initiative, each product in accordance with the season, fashion trends and brand recommendations of the best-selling product mix distribution, so that you enjoy the latest and most comfortable package year products, Let consumption dispense with all the worries of choice and purchase! Website slogan: Worry, save time and money!

"Package year excellent products (baonian.net)" Product differentiation positioning-Five products include: Men's socks year, stockings year, safety package year, underwear package year and Guangzhou Station Car wash package year.

(Package year Excellent product screenshot)

Package year excellent product leader said: "At that time in the screening target market, we have been considered, first of all, we feel that the market to face must be young consumer-led, so that we have to screen out the 3C and other categories of product areas, from the product unit price and transport facilitation, we again eliminate the high price and inconvenience of transport products , and as a result of the 2011 National Consumer goods Industry Report shows that the whole year nationwide consumption 16 memory condoms, because of the high price and embarrassed feeling, prompted the birth of the package year, and the car wash package year service, but also after our two-month-long line to visit the feasibility of the investigation of products, at the same time this kind of offline package year products, The world's first example! "

Secondly, we have always felt that the standardization of products is very important, condoms, stockings, men's socks, underwear brand and star products relatively concentrated, relatively high degree of standardization, is suitable for the ecology of E-commerce, as the national promotion of general product-oriented products, and for "package year excellent products" of the National Strategy, Will be the city site to join the foundation, through the line such as car washing and other packages of years of service and join the expansion of the team, and eventually formed a nationwide package year monthly service platform.

"Package year excellent product" has always adhered to the principle of user experience supremacy, the absolute authenticity of products, all support the official website verification, in strict protection of authoritative 100% authentic! To support the official website verification can be assured that the purchase of policies, at the same time in the strict selection of brand cooperation to protect the quality of products Committed to the cultivation of Word-of-mouth marketing through a group of loyal consumers! In the selection of products to cooperate with the Business Link, Package year excellent products set a very harsh conditions, must be the industry's first, such as security package year service, on the choice of domestic security group buy industry ranked first and the highest credibility of the "Run Group Network", Such stringent audit system also guarantees the quality of the product package year, but also has a certain professional selection quality.

In the package year excellent product development plan can be seen, package year subscription is a promotional way, its own model is no problem, just different stages of development. "We do not like other enterprises desperately to play ads, and constantly burn money, we hope to provide high-quality products and services to form Word-of-mouth communication, when the user reached a certain level, directly to the network mall mode." ”

All along, the domestic entrepreneurial routine is basically: first copy the European and American models, and then transplanted to the domestic, and then a group of entrepreneurs influx, looking for investment, began to scuffle, continue to finance, continue to melee, eventually 1-2 of the survival, most of the dead. In the face of the current industry in winter, package year excellent products in the next quarter media advertising costs will decline, electrical business enterprises gradually return to rationality. "Electronic commerce is long-distance running, next industry winter will continue, get the money, we mainly do backstage, practice good internal strength, finally to a customer to retain a customer, to calm the mentality of doing a good job." ”

Chunsheng Summer Long Thering, now just the beginning of spring season, spring practice good internal strength, is the enterprise benign development, package year excellent product (www.baonian.net) to create let consumer worry-free package year subscription service platform!