Page Title label optimization I want to say it's not easy to love you

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In the vast network, users must browse through the Web page title to choose the target page, search engine also to the title plus content Introduction Way index recommended pages to users, so the page title (title tag) production for all sites are very important.

For the importance and writing of the page title (title tag), Baidu Webmaster Club search Engineer Kkksuper in "a main post only a topic" summed up as: "The title of the page is best to generalize the theme of the page, so that the user's judgment cost is the lowest, and search engine can be the most easily assigned weight value." This is one of the Basic Law of ' SEO '.

So, please in the question and the exchange of time, theme posts:

1, a topic to expand around a topic, do not stack multiple issues

2, the title of a direct summary of the problem, the content can be described in detail

This helps other people to better judge and navigate. "

Title Direct main point of the problem, about title tag optimization Baidu engineer said

It is only necessary to put the "title directly to the point of the question, the content can be described in detail" changed to "content must be surrounded by the title of the issue has a detailed and vivid description, this recommendation applies to any Web page title (title tag) production.

Because the title of the page (title tag) has always been netizens and search engines the most important factor in the quality of the Web page, not only "can make the search engine can be the most easily assigned to the weight", more directly to stimulate users click. Therefore, the page title (title tag) is the most direct content presentation of the page value. Therefore, the page title (title tag) of the production of all Web site editors must have the minimum basic skills.

Web page title Tag SEO role also reflected in can not arbitrarily, frequent changes in the page title tag, in the "modify the page title will have negative impact on the site rankings" post, Baidu search engineer Lee stressed: "Title is extremely important content." Drastic changes will only lead to drastic fluctuations. So please be careful with the title of the page. ”

For the website editor, a good title, not only to win more unexpected netizens favor, for more clicks, at the same time, but also to win the heart of search engines, and strive for a better ranking, so that more search users can find the value of their own web pages.

Small and medium sites attach great importance to the Web page title (title tag) of the SEO work, it is not strange, Zac also attaches great importance to the title of the Web page titles SEO role, in talking about their blog keyword optimization, Zac said: "The title as far as possible contains some relevant keywords, such as external links, Google bombs, internal links and so on and SEO-related words, have appeared in the title of my post, the basic SEO questions are written again, basically covered most of the SEO related words.

Zac so the Web page label optimization method more like the search engine, but for the face of fierce competition, the pursuit of timely profits of the vast majority of commercial sites, it seems too inopportune.

Through a large number of practical research, Seoer summed up a set of title tag optimization experience: The keyword to naturally appear in the title of the page, and must be the most appropriate to repeat the emphasis of keywords, grasp the proper repetition and stack keyword boundaries, similar to "a certain SEO, somewhere Baidu seo, A place Baidu seo how much money "the title is more and more common, only then, can let the webpage title effectively cover more with the target keyword related long tail keyword, really caused the search engine's attention, obtains the search engine rankings to be more with the target keyword related keyword better rank.

Even some Taobao guest sites and medical sites resorted to the "Tian Bogey horse" tricks, the use of the General Site home page weight higher characteristics, give full play to the title of the Web pages titles to key 鉰 ranking role, will be a number of search-click High, conversion rate better product long tail keyword directly to the home page tags, such as " xxx What brand good, "xxx effect how" and so on, also played a very good marketing role.

In addition to the title label production SEO level considerations, many Web site editors from how to attract the eyes of netizens to start, summed up alongside celebrities, with hot events linked to the attention of netizens, or "language not amazing oath" title, and many other titles, the effect is very good.

But anything must pay attention to enough, extremes, as a Web page content introduction, the title tag must be based on informative web content, too much emphasis on the role of page title (title tag), ignoring the content of the Web page, the result is to create a large number of "things, foul" spam garbage content.

Some of the pursuit of creative Web site title tag creators to attract eyeballs and attract attention to the "title Party", just creative, regardless of whether it is common sense, such as "one side of the people (abortion), while working", so absurd and cold-blooded title immediately by the whole society's fierce attack.

Strong medium more strong in hand, stunning Web page title creative

And more webmaster, SEOER, will be "content just meaningless interspersed keyword" introduced in the title label production. Baidu Search engineer Lee in the "Baidu page title length there is no limit" to remind people to say: "A lot of people like to put a lot of keywords in the title, think that the full bloom, but it is likely to backfire." This principle is the same as setting the number of hyperlinks on a page. The more people there are, the less each person gets.

But such a gentle reminder can not prevent the title tag overly optimized behavior, search engines can only be a punch, the most typical case is Baidu's previous large-scale block Taobao guest site-including the vast majority of the title Tag optimization work done very good site.

In this respect, Baidu gives the public explanation is content duplication, this also shows that the title of the direct summary of the problem, the title tag optimization measures are not useless, but must return to the unique content (unique service) system to build up, Lee said: "The general proposal is to realistically reflect the theme of the page in the title can be." If you want to do evergreen tree, do not care about the moment of the SEO effect (that is very tired, very annoying), the site's loyal users to do the popular.

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