Page SEO 8 Simple winning method easy to solve the problem

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If you can't practice, even the best advice won't work. As a programmer-professional consultant, I always consider the effects and costs of implementing any changes I have proposed. Don't let me make mistakes--despite the pain, some difficult changes must be done. Although there are usually some simple winning methods that don't take the development time and thousands of of dollars to execute. I will provide you with 8 ways to solve the problem of page SEO.

Easy is not always easy

Agile Disclaimer: "Simple" for someone or a platform, and may not be easy on the other. Whole-station changes (such as headings) need to be vigilant, but are usually simpler than a full revision or a new platform. One area I won't mention in this list is to optimize your URLs. Although that is a very effective strategy, I have seen many people for SEO purposes to make some minor changes to the URLs. The whole site URL change is dangerous and often difficult to execute correctly-this is not worth the website from "good" to "slightly decoupled". The changes I'm proposing here are usually low-risk.

1, canonicalize internal duplication

Although there may not be a penalty for repetitive content (in uppercase p), getting an indexed page overrun can have serious consequences, especially in the Post-panda world. Google does not do a good job of choosing the right version of a page, and a low weight site can dilute the index of your site and squeeze out deeper and more important pages (such as product pages).

There are three common internal repetitions I have experienced here:

1. Repetition caused by session variables and tracking parameters

2. Duplication caused by search sorts and filters

3. Duplication caused by staggered URL paths to the same page

If a search engine spider sees a new URL for the same content (whether that URL is static or dynamic), they will act as a new page. It is important to standardize these pages. When repetition is exactly the same, using a canonical tag or 301 redirect is usually the best approach. In some cases, such as searching for a category or page number, the situation is more complicated.

2, write a unique title tag

Title tags are still a powerful ranking factor, and are frequently abused and overlooked. The pages you want to rank need to be unique, descriptive, and goal-setting title tags, clear and simple. You can easily track duplicate page titles, including historical data, via SEOmoz PRO Campaign Manager:

Duplicate Titles in PRO App

This data applies to many locators, including campaign Dashboard and "Crawl Diagnostics" tab. You can also use Google Webmaster tools to track accurate duplicate pages. You can find it under "diagnostics" > "HTML suggestions".

The solution here is simple: Write a unique title tag. If you have a huge web site, there are many ways to systematically fill in the title tag from the data. Solving this problem is worth writing some appropriate code.

3. Write a unique meta descriptions

Although the recent Meta description tag has little or no direct impact on rankings, it does have 2 important indirect effects:

1, it (usually) determines your search snippet and influence Click-through rate (CTR)

2, it is another unique element that the Web page looks more valuable.

There are many ways to generate meta description from data, including fragments using product descriptions. Try to make description meaningful and appealing to visitors, rather than posing sentences with keywords.

4, shorten your title tag

Long title tags tend to weaken the SEO impact of any keyword, but also reduce search visitors (more likely to look at the results). The most common mistake I've seen is that some people add title to their homepage to all other pages. Let's take a look at your home page title:

"The best Bacon Since 1983 | Bob ' s Bacon Barn

Then, each product page, you have the following:

"50-pound Mega-sack of Bacon | The best Bacon Since 1983 | Bob ' s Bacon Barn

< may not look superfluous, but you are diluting the first (and most important) page keywords, and you are making all pages of your site unnecessarily competitive with your home page. It's OK to use your company's name (or a shorter version, like "Bob's Bacon") behind all of your title tags, but don't repeat core keywords on a large scale. I've seen these go to extremes, and you incorporate long product names, classifications, and subcategories.

5, rewrite your title tag

In a large E-commerce Web site, it is normal to include information about categories and subcategories in the title tag. That's fine, but I often see structures like this:

"Bob ' s Bacon | Bulk Products | Bacon Sacks | 50-pound Mega-sack of Bacon "

Not only did all the title tags on the site look very similar, but the most important and unique keywords on the page were pushed back. This is also a search usability issue, and research has shown that the first keywords in title or headline are the most decisive (at least the first two). If your structure resembles the one above, replace it:

"50-pound Mega-sack of Bacon | Bacon Sacks | Bulk Products | Bob ' s Bacon

This is relatively simple to change, put the most important keywords to the front. This will increase your search Ctr as much as possible.

6. Add Direct product Links

In more than 100 or more than 1000 pages of the site, a "flat" structure is not reasonable, and is not satisfactory. So, naturally, you end the layered approach of using the product at the 3+ level. I think that's fine, if these pathways are clear to reptiles and visitors, but this leaves little weight on the key pages. One solution is to put your top sales on the front page and link directly--which effectively link-juice the structure of the site and flows out more to where it needs to be. Don't overdo it, but the "Featured products" or "Top Sellers" listings on the home page can really help promote important deep pages.

7, rewrite the internal anchor text

I don't know how many times I see an internal link, or even a navigation link, to set an ambiguous label. If you try to rank with the "Kid ' Mens" category page, do not mark the button "Apparel (K-12)" – This is a bad sign for the search engine, and it may not make much sense to visitors. Your internal anchor text should reflect your keyword strategy, and your keyword strategy should reflect general practice. Use people's clear tags to be careful about specialization.

8, remove 10 low quality links

There is an old maxim in copywriting writing.--say What you need to dour in as few words as possible, and then, where you do, try to dour it in half that many word S。 I think the same applies to internal links. If most of your import links point to the home page, your site structure is the only maximum element that link-juice to a deeper page. It's natural to want to link to all the pages, but if you prioritize everything, you don't have a valid priority to differentiate anything. On your home page, select a low priority or 10 links that visitors never click, and remove them. Focusing on the rest of the link-juice is a simple way to promote your most important pages.

I'd love to hear about any tips for your easy page optimization. I also recommend Rand's article on building a perfectly optimized page. Link building is very critical, the central page problem is usually very simple and has a direct effect, so do not ignore the front-end SEO struggle is important.

Original article First semwatch edit Longjun www.ecmoment.com