Page tour industry ushered in a blowout, page tour manufacturers can seize the opportunity?

About the page tour, about the industry that is not favored by the industry, about its past, present and future.

Different people look at the future of the page tour

Page Tour now exactly in the game industry in what position, different people may have different views.

For those who fled the page tour, the transformation of the hands of the manufacturers, the page has been declining, no longer available for development opportunities, "2014 China Game Industry Report" shows that 2014, the Chinese web game market Real sales revenue of 20.27 billion yuan, an increase of 58.8%. The real sales revenue of China Mobile game market amounted to 27.49 billion RMB, which increased 144.6% year-on-year.

It is clear that the 2014, the hand tour has been completely beyond the page tour, whether the overall revenue, or for the future growth rate, the page tour is not comparable to the hand tour. So this part of the people's understanding is very correct, and the most famous representative may be founded in 2007, before the end of the tour, the time of the page tour is tepid, and in 2013 a thorough transformation of the hand tour, so at the end of 2014 finally completed the listing of Blue Harbor online.

But others don't think so, says 37-game co-founder Li Yifei, "Whether you look at the page or not, it still has such a large market size and continues to grow." Tell a joke, we keep talking, page tour in the next 3 years, his growth rate is better than GDP. ”

According to industry data, 37 of the game's page tour business accounted for 2014 years Q3 domestic page travel share to 13.3%, after Tencent.

Cao Kai, the network CEO, has had some very famous remarks, "2014 page Tour market share is now 20 billion, hand tour market share is 30 billion, 10,000 people rob 30 billion of the market, 20 people Rob 20 billion market, even if the next year hand swim to 350, 40 billion, I will still focus on the page tour market. There is a saying: ' When everyone knows it's making money, it's definitely not going to work anymore '. ”

For the 37 games, all, Mo Lin such a page tour giant, although the growth of the page tour slowed down, but the competitor's reduction made their growth still considerable, even higher than the most popular time, and for the page in the field did not achieve any results of the team, the cost of the research and development, cycle and hand tour does not have the advantage, The capital Outlook does not have the advantage, the page swims really has no need to invest again.

What is the status of the page tour in the end, in fact, it is in your position, the position is different, the way to look at the problem is not the same.

Page Tour this industry, because of the substitution of hand travel, has indeed been greatly affected, but it will not exaggerate to the recession, it is still in development, from the past to the present, the page tour is moving towards the next stage stride.

Quality can only be the past, innovation, operation and so will constitute the difference

According to the data given by Li Yifei, 2011, 1 million can be a page to swim out. A 3D project, art is expected to be more than 5 million, plus the other at least more than 15 million.

From the platform to the developer, the view of the page is no longer the 2011, the page tour has been from the initial fast horse rodeo to a cultivation of the era.

This is why many small and medium-sized developers began to move to the cause of the tour, the original page tour of the competition is there, but the cost of rising is one of the most important elements.

Many small and medium-sized teams do not think, but at this time, the investment cost is smaller, the research cycle is shorter, the capital heat is more focused, the market potential is bigger the hand swims has become the ideal substitution.

After the tide, the rest of the team, basically have completed the original initial capital accumulation of the team, they are more aware of input and return in direct proportion to the relationship, more understanding of users and the market is not used to be overdrawn.

Only the game observation to get a few data, usually the monthly water can reach 50 million yuan this level of the game, the cost of investment and time is proportional to the formation.

Page tour is no longer the same year that the small cost of the existence of large profits, all want to achieve good results, must increase investment.

And in this CIGC, the game observation heard too many pages of the company's bosses in the quality of the operation, but when the boutique become standard, in fact, this has no longer constitute the main theme of competition, innovation, operation and so will constitute the difference lies.

From the 2006 page tour so far, it can be said that the first stage of the page tour has passed, Tide Amoy, boutique operation, the presence of a certain degree of hand tour accelerated this must go through the process.

High cost and high investment, sea is the "main melody"

According to Li Yifei's estimate, in 2015, the growth rate of the paging market will be at least 20%. Growth will continue to slow down, this is the theme of the page will not change.

However, in this slowing growth, the positive is that overseas market growth is continuing to rise, Mo Lin founder Chen believes that the overseas page tour market space almost equivalent to the domestic size of the market. But now the overall volume of overseas markets is too small.

Several of the country's domestic travel companies have focused almost all their attention overseas.

Take 37 games For example, the current 37 game business scope has covered Hong Kong, Macao, Southeast Asia, Japan and South Korea, North America and other regions. At the end of 2014, there should be more than 70 games operating throughout the overseas market, with a total of 33 million registered players. and its holding company in South Korea, last year's water close to 100 million yuan, in the page tour is South Korea's first.

In addition to the 37 games, the "Goddess League" released this year by the Rangers was selected as "Facebook's best New game of the 2014, with page and hand travel breaking 6 million NT dollars in only one day in Taiwan in December."

According to the game industry Annual report revealed that the 2014 China's original web games overseas exports of real sales amounted to 950 million U.S. dollars, year-on-year increase of 30.49%.

Compared to China's end-tourism industry in the export can only seek Southeast Asia, web games with the hands of the game is to become the cultural output of China's games industry, and overseas markets for the page is also a huge incremental market, in the game industry in the overseas, video games, client games have always been strong, But the page swims has been in the blank, the few social games cannot satisfy the user's demand.

Li Yifei said that we found that Europe including in the United States, his players habits and the Asian gap is very large, South Korea or Vietnam, in fact, with the nature of the Chinese players are very similar, martial arts culture they are completely acceptable, but in the United States they are difficult to accept. All of our products that have been released into these areas have been a new theme. Chinese players like to be simple and rough, but not in Europe and the United States, we have been doing these years of research.

No reason is the future

On the overseas market competition, these years will become the main theme of the company, and as for the future layout, is a very important topic.

The reason for this is that we need to be divided into two aspects, the first is the PC side.

The development of the Web game for many years, rather than cut off the end of the market share is more open a market, web game users and end users have overlapping, but the end of the tour is heavier, the page is biased to leisure, fragmentation.

But does the future of the page tour have the opportunity to cut a big piece of cake?

We can see that from the development of the network, the essence of the Internet is to promote information communication, so that the exchange of information and access to the efficiency of higher and lower costs.

Technology will never become a hindrance to development, if one day the technology can be seamless docking of the end of the tour can render the effect, this time, the 10 GB capacity of the end of the trip is still necessary.

The closest case from the internet comes from video, where the smoothness and clarity of the web end is consistent with the client, and the client is no longer necessary. Excellent soil, music, Archie Art, Sohu, Tencent, the current line of video manufacturers are not a client-side, while the client's representative pplive, PPS, Storm, or be acquired, or die out, or volume compared to the huge gap between the Giants.

Therefore, the page can really realize the end of the PC side will become an important dimension of the future page tour, the current end of the tour still has more than 50 billion of the market share, this individual amount even cut the next half, the results of the page tour will not be this way now.

Second, the second is to HTML5 the development of the mobile phone manufacturers can bring new life.

On the handset side, we can understand the app game as the end of the tour, HTML5 Understanding for the page tour.

Chen has concluded that the HTML5 advantage is:

1. The size of the game pack is critical to the user, and the HTML 5 download package makes the user's entry cost very low. HTML 5 game Update speed quickly, do not need to play a patch package, you can directly update, planning can be based on the needs of the players at any time to adjust the game, do not require a lot of rigorous testing. The release cycle of the end-trip patch is long, the release cycle of the page is shorter, the shorter the release cycle, the faster the advantage.

2. Users on a platform to start the app game will leave the platform, and HTML5 game can be seamless with the platform, users to start the game is still on the platform, if the platform needs a large number of Dau, PCU, choose HTML5 game than mobile phone-side travel more advantages. Players are really concerned about the game is fun, beautiful picture, and so on, and do not pay attention to the game technology, the next HTML 5 game must have an opportunity to explode. Page tour on the end of the trip has produced a great impact, you can expect the next HTML 5 game Impact mobile phone in the end of the tour.

In the game observation of Li Yifei interview, Li Yifei also said: "Now HTML5 in the mobile phone has some restrictions, mobile phone HTML5 game, like 5 years ago, he did not need to download or only dozens of trillion." Also because of his quick advantage, his present expressiveness, with the end of the mobile game is different. I believe HTML5 can develop in the next 2-3 years through technical support. HTML5 is also an area that needs to accumulate experience, this year can achieve a 2 billion, up to 5 billion of the share is very very good, we have been looking at this last year, we also have invested in this field of research and development team. I found this to be a big market. ”

For this big market, the page swims the manufacturer actually has the natural opportunity.

The game engine that detonated HTML5 's neuro-cat last year was egret, and according to Egret co-founder Ma Yi, Egret team members are all from the page. Egret is written based on Microsoft's Typescipt language and is similar to the ActionScript language structure of Flash.

"China has 40~45 million of flash developers, that is, page tour developers, from the PC-side of the page to the new generation of the mobile Internet transition, have to give up the knowledge resources already mastered, to learn C + + do native." Egret The Plugin tool Egretvs on Visual Studio, bringing all ActionScript, JavaScript, typescript developers into the mobile game development area, which is why we chose typescript. "Ma Yi said.

In addition, the page tour vendors to enter the HTML5 advantage is a set of how to quickly spread the game's marketing, as well as to play the demand for the player's data analysis, access to HTML5 page tour vendors can achieve seamless links, or even a simple transplant.

Moreover, a very important signal is that the HTML5 standard of the last year will help the development of the industry. From Dataeye released the 2014 Q4HTML5 game Data Report, 60% game practitioners have put in or are ready to invest in H5 games.

The industry will usher in a blowout, the page tour manufacturers can seize the opportunity?

Three stages, representative of the page three different times, the quality of the stage is in the shuffle, Tide Amoy, the sea stage, is to the larger volume of development; As for the realization of the unprovoked, this will become a page tour of the industry can do how much decisive factor.