Path founder Dave Molin quotes Collection

When Dave Morin, the CEO of the mobile Social application path, received a visit at the Mobilebeat 2012 meeting of Dave Molin, a senior wired editor Michael Cabrande, his words were witty. Full of subtle words.

1. "The earliest version of Path 70% was actually a failure. ”

At the very beginning, the team uses the core strengths--web design--to build the path. And Merlyn also said: Path 1.0 contains too many mobile user interface elements, such as: Tabs, buddy buttons, and so on. Path 2.0 simplifies these things: the team does 20 iterations, or even more, trying to show all the parts in a neat and orderly way.

2. "It takes a lot of time to achieve real simplicity." This is particularly true of mobile phone application design. ”

Maureen told thousands of participants that the most important thing the team learned during the 1-year path 1.0 upgrade to Path 2.0 was: In fact, users only use one screen.

As a result, the path team looks at a large amount of data, including the features that users use, the daily active user community, and the monthly active user community, while also making extensive ethnographic observations about what people are doing. On this basis, the team combines the two and finally completes the one-screen path version.

3. "To do mobile phone applications, you need to have this awareness: the first version will usually fail." ”

Maureen and Dustin Milau · (Dustin Mierau) to transform path. Positive user feedback helps a lot. The first iteration has very few versions of users: only 10,000 active users per daily. But the user gives positive feedback such as: "I like this site very much." My relationship with my family has never been so intimate. "Don't turn off the application." "And so on, gave the team a great encouragement to concentrate on research and development.

4. "Really good design is the essential design." ”

Maureen worked at Apple for two years. One thing he learned from Steve Jobs was that he couldn't just beautify himself. "Design is not just about aesthetics, it's about the entire user experience," says Morin. "We spend a lot of time looking, just to make sure users can scroll to see the application." ”

Another example: The path designer has developed a floating clock that can "move down the screen" to replace the timeline. In this way, you can present the consolidated data, not the hard add to the interface.

5. "On Facebook, one of the things I've learned is that if users are trying to use your application in a specific way, do not hinder them and create conditions for them." ”

The path team incorporates all critical requirements into the new version of the design, including the regular behavior of the users who observe the discovery: uploading screenshots through the application. Previously, users have been using mobile phones to upload screenshots via ipod apps. As a result, the path team simplifies this process and leads users to deeper API-level integration with other applications, a core feature of the new path.

6. "Life is a platform." ”

Maureen grew up in Montana State. The co-founder of Path is a small town in British Columbia. In other words: The two of them grew up in a rural environment, and the neighbors were very familiar with each other. With that in mind, Maureen quoted William Gibson William Gibson as saying: "The future is in fact there-just not fully presented." ”

7. "We want to push this idea into the world." ”