PC Doomsday: Gates fears cloud computing

It is now fashionable to say that cloud computing is one of the words that Bill Gates is most afraid to hear Zhang Yi since July, sales managers at the Costco Wholesale Washington branch of the electronic supermarket chain have found fewer customers coming to the store to buy personal computers (PCs), The total sales in their store has brought about a small impact. This confirms a recent report by the Market Research Institute, BPD, that the U.S. PC retail volume grew by only 8% in the second quarter, well below the 21% growth level in the second quarter of 2009.　　Sales grew by only 2.7% in July this year.　　"Good city", the world's biggest selling electronics retailer, is no doubt suggesting that the US has less personal computer consumption than it used to.　　PC killers are struggling to find the ultimate answer to the stagnation of PC demand.　　It cannot be denied that consumer enthusiasm for Apple's ipad is eating away at some of the mini laptops and some of the consumer notebooks, which have hit the PC market a bit. In addition, some economists argue that the economic situation has also created resistance to PC consumption. According to the U.S. Department of Commerce report of August 3, the unemployment rate has been near record highs this year, and consumer spending in June has fallen in excess of expectations. Household consumer spending in the US grew by only 1.6% in the second quarter, compared with an average growth rate of 3% over the past 30 years.　　As the global economy continues to move in the fog, PC consumption, which is closely related to the economic environment, is naturally difficult to improve. Jonathan Basile, an economist at Credit Suisse's New York department, said: "Consumers are still wary of buying PCs, and only when there is good news in the job market can they be Jonathan Bazille about spending." "However, all of the above explanations overlook a very important fact: the PC's Golden age is over, and the times are now heroes."　　As the future of the PC is still in a trance, cloud computing and virtualization as new technology trends have long been hidden in the tide of the times, ready to replace the PC. "The hottest topic in the entire computer industry is desktop virtualization," says Mark Margevicius, an analyst at research institute Gartner. "People are talking about this topic anytime, anywhere.　　"This is a popular phrase, cloud computing is one of the words that Bill Gates is most afraid to hear." In describing the trend, Businessweek notes that computers are moving into the "cloud" era, and Forbes magazine believes it means the demise of hardware. "The PC is giving way to the age of application," Carr Nicholas Carr, a former editor-in-chief of the Harvard Business Review, published a book titled The Perfect Storm of the next it. "Cloud computing is the first concept put forward by Google, the so-called" cloud "is actually the integration of all computing resources to form a resourcePool。 This pool of resources has powerful computing power, and this computing power is transmitted over the Internet to every user. As the concept of cloud computing gradually emerges, a virtualization technology that makes a single piece of hardware as multiple servers comes into being.　　With the interaction of cloud computing and virtualization, computing power can be used as a commodity without the help of hardware devices.　　Users only need to use a screen, the virtual computers that operate on the keyboard and network connectors will be able to use this computing power, like water, electricity and gas, without the costly cost of purchasing the latest Intel chips and fast hard drives to update the system.　　Hard times for hardware makers have faced the stagnation of PC retail performance, and the days of hardware makers have become harder.　　Acer, the world's second-largest PC maker, fell 38% per cent in June this year compared with a year earlier, with a record decline of 15% for the first big graphics producer and MSI International, one of the world's three main board manufacturers.　　From the latest quarterly bulletin of Hewlett-Packard, Dell, Acer and Lenovo, the world's four PC giants, PC profit growth is less rosy than market expectations, with consumer notebooks showing the weakest. Robert W. Baird & Co, which downgraded Intel's company ratings last year. Tristan Gerra, analyst Gerald, said: "It is estimated that the September orders were worse."　　UBS also lowered expectations for third-quarter sales growth in Asian PC makers from 12% to 6%. For the future of software manufacturers, there are also divergent views on the market. With Apple's market capitalisation, Microsoft, which specialises in PC software development, suffered a "Waterloo", which has fallen by 19% per cent since the start of the year, apparently losing the entire technology sector.　　Although HP's performance is worse than Microsoft's, half of the decline occurred after the scandal of former chief executive Hurd was exposed. Microsoft, which is only 10 times times the P/E ratio, is now considered to be in oversold relative to the 14 times-fold P/E ratio of the P 500 index, and the widely acclaimed Windows 7 has failed to reflect its share price.　　However, some analysts say Microsoft's future remains bleak given the widespread expectation that PC sales will fall and the vagaries of the technology industry.　　Google to the peak with the cloud computing and virtual technology to further use, whether individuals or large multinational companies are undoubtedly hoping to "step into the cloud", in the direction of new technology to equip themselves. The price of a virtual computer may be much more expensive than a traditional computer, but maintenance costs are much lower than that of a PC. On the one hand it can facilitate work and life, the companies that adopt the technology it costs will be greatly reduced, but also will form a huge industry, to provide this technology companies to bring hugeGreat wealth. The Economist magazine argues that cloud computing will generate huge power and wealth. Merrill Lynch forecasts that the shock wave will trigger a 160 billion-dollar technological tsunami.　　There is no limit to the future of companies in the cloud computing and virtual technology industries. Google, the active consumer of cloud computing, is now synonymous with future computer development.　　Wall Street analysts point out that Google, like Microsoft in the 90 's, is slowly moving to its peak. Google has won the battle for search engines, setting standards for online advertising, with billions of people using its name every day.　　But now, Google is committed to cloud computing in the field of "public cloud" construction. Cloud-based applications, such as Google Apps and Zoho, are called public clouds. The public cloud runs on the internet and is open to anyone who uses credit card payments.　　These web-based applications are popular in areas such as sales force automation, customer service, accounting and revenue management. Other cloud-based computing platforms are called private clouds, such as Amazon's EC2 (The Elastic Computing cloud). These services allow users to rent virtual computers for development or to run their own applications, paying by the hour.　　Users can also buy cloud-based data storage services from Google, Amazon, and other companies. Google offers a service for an app that only charges 50 dollars a year.　　Currently, both GE and Procter and Gamble have signed an application service agreement with Google, which costs only one-tenth of the traditional Microsoft business software.　　Google's revenue from Internet apps last year has reached $5.1 billion trillion, and it is expected to double its revenue by 2011 to $11.5 billion trillion, research firm Gartner said.　　Based on this forecast, Motley fool, a partner at the investment website, said that even though Google's share price has reached $450 trillion, buying now is not expensive.　　Who will dominate the future however, Google is only one of the most prominent bright spots in the entire cloud computing industry chain, and other technology companies are also Christie to hide investment opportunities.　　Currently, VMware and Citrix Bae are competing for the dominance of virtualization. VMware is a 11-year history of the virtual market pioneer, the main production of "Virtual PC" software.　　Virtual machine software can simulate several PCs on a single computer, each virtual PC can run a separate operating system at the same time, without interference, each operating system can be virtual partitions, configuration without affecting the real hard disk data, and can even build a network of multiple virtual PCs to form a LAN. With the rapid adoption of virtual technology by enterprises, VMware in the construction of data center outstanding performance, Microsoft's dominance in this area poses a threat. VMware's current market valuehas reached 17 billion dollars, but the total income is only 1.9 billion dollars.　　At present, 88% of VMware's earnings come from virtualization software, and Wall Street is full of expectations for its growth and profitability.　　According to Trefis of the Technology Research Institute, VMware's private cloud virtualization product vcloud demand is increasing, VMware's virtualization services software has accounted for 46% of the market share, in the future its market share will continue to increase. Another powerful competitor of virtualization technology, Citrix Bae, originates from the Office computer field. The current market value of about 7.2 billion U.S. dollars, total income of 1.6 billion U.S. dollars. The company's second quarterly earnings showed a surplus of $0.48 per share, up from analysts ' expected $0.45 trillion.　　At present, the company's revenue growth rate of 16.7% per annum. Mark Templeton, president and chief executive of the company, said: "In the next 6 months we will see a huge growth in the virtual computing market, and we will be fully Mark Dumpton the virtual computing age."　　According to Gartner, 40% of the corporate desktops will be virtual desktops by 2013. There are also some small businesses that deserve attention. Wyse technology company in California has been making computer terminals for the past 15 years in such workplaces as call centers. 4 years ago the company began to turn its attention to virtualization, replacing a large number of PCs with a streamlined keyboard/screen combination, which will grow by 40% this year and is expected to reach $250 million trillion. Wyse Tarkan Maner, chief executive of the company, believes that, as a result of virtualization, "personal computers are being pronounced dead and PC makers will adjust their business models to deal with this fact." ”