PC market decline: What do traditional PC manufacturers think?

Sun Yongjie/Wen Recently, IDC released the first quarter of 2013 Global PC market Statistics Report, the industry consternation is that it has set a year-on-year decline since 1994 the largest record, reached 14%, compared to the previous IDC forecast of 7.7% more than 1 time times faster. Facing the huge downward pressure of PC market, traditional PC manufacturers have started their own transformation. In my opinion, the transformation of the so-called PC era refers to the growth of the traditional PC industry is weak, the mainstream PC manufacturers continue to tap the growth potential of the PC market, but also explore the market and revenue diversification. For example, try to enter the field of smartphones and tablets to enhance the competitiveness of enterprise-class businesses (servers, storage, software, and services). Here, the traditional PC manufacturer's way of transformation is also clear. That is, while maintaining the original PC business growth (after all, the survival of traditional PC manufacturers), to the front-end smartphone and tablet computer infiltration, but also to enhance the competitiveness of enterprise-level backend. Here, the PC industry itself is the main strength, it is the fundamental of everything else. This is the mainstream PC manufacturers have no objection. Otherwise they would not be unanimous in opposing Apple CEO Cook's remarks about the so-called post-PC era. and from their actual camp to watch, the PC business is still the beginning of these manufacturers. PC business revenues, for example, account for 1/3 of HP's overall revenue, while Dell's nearly 60% of its revenue comes from PCs. The share of Lenovo and acer,pc revenues will be higher. So even in the face of weak PC growth and the so-called transition, the PC business is still the most important front-end for these vendors. But when it comes to transition, other PC makers have made no contribution to the current progress, apart from Lenovo's success in the smartphone and tablet markets, the second in the Chinese market, which boasts the world's largest smartphone market and the fastest-growing tablet. More worryingly, HP and Dell, which have advanced into smartphones and tablets, are now almost abandoning the smartphone market and some of the tablet market (based on Google Android), while Acer is still bracing itself for tablets and smartphones, far from Lenovo. What is important is that its main PC business is still recovering, and how long it will take to lose back-up smartphones and tablets, or how big a profit variable it can make. Of course, the industry will say, HP, Dell's transformation and Lenovo, for example, since 2008, Hewlett-Packard accelerated the role of the integrated IT service provider to change the pace, has carried out at least 10 multiple acquisitions. But until now, in addition to cutting costs, still let the industry fail to see its clear transition strategy; Dell, despite repeated claims that it insists on not being a traditional PC company and refining its product lines through accelerated mergers and acquisitions to so-called high-margin businesses and markets, has proved that the decline in revenues and profits Dell's transition has been a difficult one, with little success. In this process, its traditional PC business is falling, the future development is worrying, even by the United States well-known financialWebsite 24/7 Wall St. Rated as one of the 9 big declines and hopeless American companies. From the perspective of development, Lenovo in the near future will be the PC this front-end occupy the chief. The front end of mobile internet, smartphones and tablets, now has an edge, and the rest is the enterprise-class backend. Compared with HP and Dell, the enterprise-Class Server and storage market is a short board on the way to Lenovo's transformation. That is why the industry, including rivals, has been questioning Lenovo's future growth space. But in the near future, Lenovo's strategic partnership with EMC, the world's storage market leader, is expected to make up for Lenovo's vulnerability in the years to come, and to push servers, storage, etc. into overseas markets such as the US, directly threatening HP and Dell. To sum up, when the mobile Internet, represented by Apple and Google, is not only a new experience for the market and users, but also a shock to the traditional industries. For example, the traditional PC industry, from the chip (such as Intel), to the system, to the final PC manufacturers are feeling the impact of the pressure. And in the face of this pressure, they are not only good at transforming an existing PC world, but also to open a new world for them mobile internet, hesitation, firm, innovative, different mentality and performance reflects the enterprise's insight, determination, innovation and executive power for industrial development, and may lead to the transformation of the original pattern of reconstruction, of course, this will have the continuation of the winners, there may be no lack of the left. (author of Science and technology millions Bo, it well-known commentators)