People search President Deng Yaping and the team debut Tsinghua University, recruiting and preaching

This month 7th, the people search President Deng Yaping and the team debut Tsinghua University, recruitment preach. Job Fairs opened a favorable condition, such as the residence in Beijing, income no less than similar sites. The high profile of people's search, causing all sides to question, people search the future can catch up with Baidu, Google and other traditional search big guy?

In order to better compare the current people search with Baidu, Google's Gap, this newspaper selected a financial network just released soon headline News "Academy of Social Sciences: economic real estate hollowed out China growth base", respectively, in three search sites for web search, the results for Baidu found 1810 results, Google found 8,220 results, The results of the people's search were 0. People search internal technical staff said that this is mainly because the current data scale is small, only some of the Web page, to do the ordinary search site as the search results, still need at least a year or so.

Fixed user or hard to keep

At the job fair, Deng Yaping and the people Search executive vice President Gongyu disclosed the People's Search development plan, focused on the launch of news search platform, and look forward to 2015, the number of employees reached 3000 people. Internet expert Xie that people search location news search is not optimistic, he told the first financial daily Reporter: "At present, the people search news can not do full text search (national text News), only to do China's domestic news search." Because of the special status of the People's search, the domestic news will focus on the licensed news site, this kind of news has two major characteristics: first, homogeneity is very high; second, the social demand is very few. These two points will limit the expansion of people's search traffic. ”

There are few international examples of successful news searches. Xie pointed out that from the market experience, is generally a professional search is far less than the general search. The path to universal search (Baidu, Google) through professional search is hard to succeed.

People search for a technical staff, people's Daily search relies on the news advantage of the platform, will be the first time to crawl these news, and Baidu, Google in this respect is relatively slow. Third-party Analysis Agency Association of the Internet industry senior analyst in Ming also said: "Traffic statistics show that in major events, traffic will increase by 10 times times." People search rely on the peoples daily to the national major conferences and other news of the first time to crawl, you can quickly accumulate users. "Xie that, because the TV network is now developed, people search for major conferences and other news reports of the search advantage is not obvious." And this concern is not sustainable, it is difficult to form long-term fixed users. "Relying solely on accidental events does not support the fundamentals of the entire search flow. A successful search site requires tens of millions of people to search hundreds of millions of times a day. Xie stressed.

Differentiated operations

Introduce said: "People search because of the background of national capital, strong financial strength." Thus can avoid like Baidu too commercialized, can make search result more authoritative and reliable. Therefore, we can vigorously develop some high-end users, through high-end users to attract more users to join. "Xie is not optimistic, he believes that the people's search, although the state has invested a sum of money, but this money is limited, the latter can be returned to the additional investment depends on whether the people search can make performance. And ultimately people search still face pressure from the market, into the marketization.

Xie also raised questions about the number of employees who had reached 3000 by 2015. He believes that for a news search site, 300 people are enough, there is no need for 3000 people. The people search technicians said that, considering the future will be full search development, 3000 people are not much.

Gongyu, executive vice president of the People's search, told the media about the direction of people's search, saying: "People search will not compete with commercial search companies, but through news search and other means of differentiated operations." And people search will also be committed to become an open, cooperative search engine. ”