Perfect time and space to kill into the first phalanx?

Online gaming industry in the third quarter of 09, although not released, but almost can be asserted, due to the financial turmoil, the potential of the game industry, the fittest will appear, a long time no changes in the Chinese games industry pattern will be broken. According to the data show, the third quarter of China's online gaming market, the top four manufacturers are Tencent, Shanda, NetEase, perfect time and space, compared to the last quarter, there is a trend can not be ignored, perfect time and space leading the 5th-year excursion is gradually widening, and NetEase gap is gradually narrowing (Q2 market share: Swim 6.7%,　　Perfect Space-Time 6.8%, NetEase 11.4%,q3 market share: Swim 6.9%, perfect time and Space 8.2%, NetEase 12.2%. No "nation" of the National Games export perfect time and space for what to kill into the first phalanx? Perhaps in many people's impression, the perfect time and space name is with the net swims the export link together. Admittedly, only from the data, 2008 China has a total of 15 game enterprises in overseas markets, the whole year a total of 33 original network games exported overseas, to achieve net income of 70.74 million U.S. dollars, an increase of 28.6%.　　and perfect time and space by virtue of three years of accumulated overseas export experience and good reputation, online games export score of 27.3 million U.S. dollars, occupy the 2008 China's game industry overseas exports the overall share of nearly 40%. But this is not perfect time and space to be the only footnote in the first phalanx. In a sense, our national online games have been singing the more people of the world's argument. In the online games export has always been so. And the result? Too nationalization of the online games in overseas markets obviously acclimatized, neither in line with the aesthetic needs of European and American players, but also lack of cultural friendliness. Some games companies are also known to export overseas, but only stop in Southeast Asia. and perfect time and space in the game research and development on the choice of "Datong" road, on the one hand, the game contains profound Chinese culture, on the other hand, the foreign players to consider the desire, in the game set to blend many cultures, so that players in the Chinese culture of curiosity, more than a lot of the sense of generation and intimacy, which is the model is " Perfect World International Edition and Ghost Legend. In fact, this is precisely the reason why "World of Warcraft" best-selling global reasons, and perfect time and space is the same. As a result, the perfect time and space can be exported to more than 60 countries and regions of the results. In particular, it is worth noting that, in addition to the way to export by authorizing overseas partners to operate, the perfect time of the overseas direct operation has also made a breakthrough-overseas media reports, according to the research company Thinkequit analyst Artur-Baja (Atul Bagga) estimates,　　The perfect time in North America's subsidiaries in the monthly revenue has reached 2.5 million U.S. dollars, all of which make other companies advertised export of the game is difficult to keep up. No "marketing" strategy under the perfect marketing in the near future perfect time and space action, "dream of the Fairy" is undoubtedly a very special highlight. As a popular network novel adaptation of the online games, "dream of the fairy" propaganda compared to the same period"Jian Net 3", "Tower of the eternal" is not particularly retired. However, "dream of the Fairy" since October 22, the public test, basically every day in addition to open a new server, as of November 7, has opened the server has reached 97 groups.　　Insiders estimate that the highest number of people online is close to 1 million. Millions at the same time online, is almost a measure of whether a company can enter the domestic online games industry, the threshold of the first camp index.　　and perfect time and space only by virtue of a not much hype "dream of the Fairy" in just half a month time to break through easily, this is precisely reflected in its not "marketing" strategy under the perfect marketing concept. The so-called not "marketing", in fact, refers to the perfect time and quiet low-key calm, not the publicity of the corporate personality, "perfect marketing" is the perfect time to choose the perfect angle to cut, do not have to noisy, you can receive good marketing results. "Dream of the Fairy" derived from the popular network novel, it does not need to publicize the novel "The" million readers sought after.　　In addition to the innate theme advantages, perfect time and space in the following two major directions of investment is also the secret of its success. One is the research and development, many domestic game enterprises have fast axes common problems, research and development of a short game cycle, after the public most of the publicity is the normal. Perfect time and space is against its way, with a decade of the spirit of the sword, to the high cost of creating the "dream of the Fairy", because if the quality does not go, will let the players disappointed, not only can not attract its game, but the formation of vicious word-of-mouth propaganda, all-cash the entire company image. On the other hand, digging in deep blue sea, its investment "dream of the Fairy" of the same name blockbuster is not news, just as "very perfect" the success of the general, "dream of the Fairy" the same name is not just a perfect time and space in the different industry cooperation in a nuggets trip, but hope to borrow this form of film and television drama, In the film and television drama fans to open up new potential players, such as "the Paladin" in general. and add the original perfect loyal players and "the fairy" fans, coupled with two of players in the "dream of the Fairy" in order to impress the quality and the formation of word-of-mouth propaganda, "dream of the Fairy" think that millions are difficult.　　Perfect time and space will this "not marketing" strategy under the perfect marketing to play to the extreme. Perfect time and space. By not frequent exposure to the media, by not boasting overseas exports, but rely on the market to delve into the keen perspective. Export overseas, need to find a breakthrough, perfect not to sing High-profile, and to "Datong" attract people, based on the local, need to tap the new blue sea, perfect clever marketing, to embellish fine silent posture clever breakthrough. Perfect to kill into the first camp, is actually a marketing concept and research and development attitude of success, nothing more.