Persistence is the absolute truth. Website Optimization There is no shortcut to go

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

There are always a lot of people are constantly pondering the search engine algorithm, and the news from Google or Baidu tells us that the search engine itself every day in the number of hundreds of changes to adjust the algorithm. The reason is very simple, as they are the highest to do the core of the secret, its ranking algorithm can not let outsiders to fathom. But the search engine itself seems to disclose some of the secret, such as the previous release of the Baidu Optimization guide, in fact, the previous Google has published similar documents.

The author thinks that the real optimization, in fact, is the core of the secret is to enhance the user experience, there is no other way. Ideas to get high-quality links, and constantly enrich the content of the site, its purpose is to create a Web site for the search engine users Welcome "illusion", so as to enhance the site rankings. has already had pontificate, the website optimizes has no other method, is the simple matter repeatedly, thorough, insists diligently to do. The author unifies oneself in Shanghai website Construction Company Pilotage Technology, six years work experience to analyze, why our view is "the website optimization has no shortcut to go, insists is the hard truth".

One, adhere to rich content, to win the search spider frequent visit

No content of the site, ordinary users are not interested, search spiders will naturally not have a sense of freshness. It can be said that content is the lifeblood of a website, this is highly consistent with the search engine user experience angle. Therefore, we suggest, adhere to rich content, perseverance and enrich the original content of the site, just at the beginning of the time may not update the snapshot of the site is not so frequent, the number is not so ideal, but as long as the effect will slowly come up. We can observe, ranking comparison of those sites, which is not a high-quality rich content and win it?

Second, adhere to the soft writing, in order to obtain a stable quality of the external chain resources

Referring to external links, more friends will first think of exchanging links. But the number of exchange links is limited, if a site outside the chain number of more than 50, it is not far away from the danger, and high-quality outside the chain of resources is not so easy to find. The purchase of a high weight of the site outside the chain of resources is a good way, but the monthly pay the amount of expensive, and then a two quality outside the chain played a relatively continuous increase in the weight of the site itself, and is not an easy thing.

The author thought, the real outside chain resources should rely on the soft article to obtain. The author in the Webmaster network to see a point of view, feel very reasonable, said will write soft text may not be able to do the optimization, but do site optimization is also a soft writing master. After the author three or four months of practice, found the effect is very ideal, we can look at our company's website backlinks now how many. Therefore, the proposed site optimization of learners or practitioners to write a number of high-quality articles webmaster Web postings, and as an encouragement to the author, webmaster site is allowed at the end of the article to add their own website address.

Third, adhere to optimize the site in order to continuously enhance the user experience

What is the quality of the user experience? Baidu Optimization Guide actually gave us very detailed instructions, a good user experience of the site should be at least rich in content, stable and fast host, clear structure, code concise norms. We say website user experience optimization is not a work in a while, need to constantly adjust. Website optimization itself needs to meet the requirements of the search engine, such as as far as possible to the JS and CSS categorized into a file path to invoke, the page as little as possible using AJAX and IFRAME and so on, there is to add alt attribute for each picture.

Four, only unremitting insistence, can break through the search Sand box examination

Do website optimization know, whether Baidu or Google have an assessment mechanism, if a site weight within a short period of time to promote faster, will be placed into the sandbox to observe for a period of time, which is why some of the site content outside the chain to do is very good, but for a period of time is always ranked in 11 of the real reason. If in the examination time, the website performance is good, and the weight continues to improve, then once passes the appraisal, the ranking will be very ideal and stable. For example, the author of the company's Shanghai pilotage technology site, there is a key word "Shanghai website Construction Company" is this, ranked in 11 nearly one months, in August, Baidu Big Update, and then to the second, now basically in the stable in the second and third fluctuation. After entering the examination period, the results show that the ranking effect will not be far away, what needs to be done is to insist. Unremitting insistence, will not continuously enhance the website optimization effect.

There has been a friend in Webmaster Network Dispatch said, website optimization is not difficult, difficult is the execution. In fact, the so-called executive force is not the same work, repeated to do and perseverance? This article by Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) original, welcome various forms of discussion and forwarding, do not delete the original author copyright and URL link.