Photo filter feature launch: Twittervsfacebook competitive upgrade

Beijing time December 11 morning News, Twitter and December 10 to launch the photo filter function, in the editing, landscaping photos on the promotion, better convenience of the use of customers. The launch of the new feature will exacerbate the company's competition with Facebook.

According to Twitter sources, the filter function is provided by Aviary, a New York photo-editing software developer. In recent years, photo-sharing features have been enthusiastically sought after by social networking users, and Instagram and other software-led filters allow users to edit and beautify their photos.

Just days before the incident, Facebook's photo-sharing app Instagram announced that Twitter would no longer be allowed to display Instagram photos directly. While the move has little impact on Twitter's overall user experience, it is a sign of escalating competition between Facebook and Twitter.

Instagram CEO Kevin Histrom (Kevin Systrom) said that the ban on Twitter to directly display Instagram photos is to attract visitors to Instagram their own web site. He did not disclose Instagram's profit plan, but analysts said Instagram could be a major source of advertising revenue for Facebook.

Biyang Sabet Bijan Sabet, an early Twitter investor, said the November U.S. election showed the emotional appeal of the photos, and the photos of Obama's embrace of his wife Michelle when he announced his victory broke Twitter's forwarding record. "From the daily lives of artists, celebrities or politicians to a moment of special significance, photos have always been a special element on Twitter," he said. ”

Mark Zuckerberg, Facebook's CEO, expressed a similar view on the importance of photo sharing to justify the 1 billion-dollar sky-high takeover of Instagram. "One of the reasons that so many people love Facebook is that it offers the best photo sharing experience," he said. We know it is worthwhile to have the two companies (Facebook and Instagram) working together. ”

Twitter yesterday updated its Android and iphone apps and added the latest filter features. (Ice Rock)