Pinterest marketing Seven tips: To create a unique nail plate

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Beijing Time June 7 News, photo-sharing social networking site Pinterest suddenly began to jump red last year, has now become the second most popular social networking site in the United States after Facebook and Twitter. The web site, which emphasizes visual effects and numerous beauty maps, attracts tens of millions of users and visitors, and has attracted the attention of brand marketers.

Pinterest pioneered the picture "nail plate" (pinboard) and "Nails" (Repin) to share, its model is particularly popular with female users, it is inevitable that a large number of pictures and life, fashion, home and other topics related. So how should each big brand use Pinterest this platform to promote oneself? This issue is still in the exploratory stage, and the technology blog site The Next web has summed up seven tips, and listed some of the corresponding outstanding cases.

1, around their own business to create a unique nail plate

Case: Random House (http://pinterest.com/randomhouse/)

Although a veteran publisher, but the Pinterest homepage of Random House is not so old, it has created a series of "special Nails" related to books, literature and reading culture, including "best book cover", "enviable Super bookshelf", "Memory of childhood books", " Mother's Day gift book, "into the Random House" and so on, and even "literary tattoo", "Literary wedding" and other very eye-catching alternative nail plate, people are refreshing and also publicized its many books products.

2, to attract customers with the ubiquitous creativity

Case: Handicraft and textile retailer Jo-ann (http://pinterest.com/joannstores/)

Jo-ann's product itself caters to Pinterest's female-dominated user groups, but Jo-ann also knows how to attract these creative customers-many of its nails, such as "Food crafts", "How to become a Disney princess", "heart-shaped" and so do not rigidly adhere to their own products, Instead, it brings together a large number of creative images from a variety of sources, allowing customers to see quite "enjoyable".

3, add "pinit" button on your own website

Case: Handicrafts Trading website Etsy (http://pinterest.com/etsy/)

For e-commerce sites such as Etsy, it is wise to add "Pinit" buttons on their own sites, so that customers can make their favorite products "nails" (Pin), so as to attract more potential customers Click Pictures, visit their website.

4, join the Pinterest "gift" (Gift) Forum

"Gift" section (http://pinterest.com/gifts/) is Pinterest launched the Product Promotion section, users in this plate upload pictures, you can add price tag and product description, users click the picture can jump to the corresponding sales page.

5, maintain a high frequency of updates

Case: Weather agency the Weather Channel (http://pinterest.com/weatherchannel/)

The most popular pictures on Pinterest are often time-sensitive, such as new fashions, holiday themes, latest movies, and so on. The Weather channel, the US weather agency, is very good at releasing occasional images of current climate, including fashion items, seasonal recipes and even pet photos.

6, turn nails, nails, and then nails

Case: Southwest Airlines (http://pinterest.com/southwestair/vintage/)

"Nails" are like "forwarding" on Weibo--no matter what social networking sites are, the need to keep a high level of activity and a high share rate for more fans must often bring freshness to the audience. How to win High "nail rate" on the Pinterest? The American Southwest Airlines "aircraft crafts" and "old photos" nail plate are popular. It seems that Pinterest users in addition to advocating creativity, but also like history.

7, close to the fan life, causing fans to resonate

Case: http://pinterest.com/drakeuniversity/drake-alumni-pin-your-pride/University (USA)

Drake University allows students or alumni to upload a nail map related to their alma mater, whose school mascot is very high in the mirror. (Yau LA)