Pinterest success tips: Catch a large number of quality female users

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Lead: A new round of financing of $200 million trillion has been completed shortly before the founding of Pinterest in 3, and valuations have risen to 2.5 billion dollars. What causes Pinterest to grow so fast? It is pointed out that a large number of quality female users is the main reason for Pinterest success.

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Pinterest has a large number of quality female users

Now, Pinterest's monthly number of independent visitors is 25 million, a large proportion of which are young, well-educated and highly paid female users.

Becca Bijoci Becca Bijoch, a PR person working in Minnesota, is a classic example. In the past, the 26-year-old Bijoci after a day of work will choose to go shopping, enjoy shopping in the physical shop fun. She doesn't get too cold on internet shopping.

But when she started using Pinterest last year, everything changed. Pinterest's interest-based image-sharing site attracted her instantly. She says everything she sees on the Pinterest web site has finally been bought by her, with almost no leaks from kitchen appliances on the crateandbarrel.com website to clothes on the asos.com website.

Bijoci said: "I may spend more money on shopping than before." Now I often have two glasses of red wine in the evening and then lie on the couch to see the photos on the Pinterest. I told everyone I knew, Pinterest changed my life. "It seems she does not regret that Pinterest has elevated her shopping expenses."

Pinterest is an independent web site with the fastest number of independent visitors to 10 million per month in the history of the Internet, and now has a monthly visitor increase to 25 million. A large proportion of Pinterest users are quality users such as BIJOCI: Women, Young, well-educated, and with considerable disposable income.

Pinterest average per user income higher than other social media platforms

Retailers are chasing these quality users, but it's often hard to catch them because Pinteres is a site without ads and there are a lot of photos that users share on the site. While many retailers have found ways to interact with consumers on Facebook and on Twitter, they have not yet figured out how to use the Pinterest platform.

As an attempt, many retailers have joined the Pinterest category in their main station, created their own class Pinterest waterfall streaming pages, and also took out part of the marketing to stir up popularity. Pinterest claims that it does not track users ' behavior and data in the station, but now there are a number of ancillary services available to help brand businesses study how to use the Pinterest platform to generate revenue.

"Kyla is a huge window shopping platform," said Helloinsights, a company that specializes in Pinterest use in Monica, Calif., and the company's CEO Kella Brennan Brennan. It helps people find what they really like. Its many images based on interest sharing can make users feel encouraged to shop and become impulsive. ”

Experts in the field of E-commerce say that Pinterest generates more per-user income than any other social media site. Although Facebook has more than 1 billion users, is the world's largest social networking site and is one of the main driving forces driving the growth of shopping, the income per user is still less than Pinterest.

According to RichRelevance, an E-commerce consultancy, Pinterest shoppers spend an average of 170 dollars a quarter. By contrast, Facebook and Twitter shoppers spend an average of 95 dollars and 70 dollars per quarter.

Less cost to get fans on Pinterest

Pinterest was founded only 3 years ago, the company has just completed a new round of 200 million dollar scale of financing, the completion of this round of financing after the Pinterest valuation has risen to 2.5 billion U.S. dollars.

Important retail brands that now have a large number of fans on Pinterest include L.L beans (more than 5 million fans), Nordstrom (more than 4 million fans) and Lululemon Athletica (nearly 2 million fans); Some other retail brands, such as Gap and hints Outfitters, are still growing, though not many.

Most retailers operate on the Pinterest by their social media teams, but they have a different operating strategy on the Pinterest platform than social media such as Facebook and Twitter, because Pinterest content is not displayed on a timeline, It is shown by interest. Nordstrom, for example, will focus on the two-year hot-sell products on Facebook's home page, but a group of fashionable life photos posted on the Pinterest.

Daniel Maloney, a Pinleague consultant who specializes in tracking the use of social media, says that because Pinterest's web page does not have direct advertising and its users continue to grow, Therefore, the major businesses in the Pinterest Web site to obtain new users of the marketing cost is lower than other sites. "The cost of getting a fan at Pinterest is between 1 cents to 50 cents, and Facebook has a fan that costs as much as 50 cents to 2.5 dollars," he says. “

Pinterest's social marketing is different from Facebook and Twitter.

The most effective way to get fans on the Pinterest platform is not to obsessed to sell the product. L.L beans, for example, has one of the most popular plates dedicated to publishing photos of woodland creatures, and recently one of the most popular photos of the plate is a cat disguised as a bat.

L.L Beans's senior PR representative Lauri Brooks (Laurie Brooks) said: " Although we also monitor traffic from the Pinterest platform to the llbean.com and llbeansignature.com sites, we do not treat this Pinterest as a sales channel. She added that, from the data we monitor, Pinterest consumes more per user than other social media platforms, and the number of users on the platform continues to increase-although the total number of users is not the same as Facebook.

Like many other retailers, L.L beans did not promote discounted promotions through the Pinterest platform, but sponsored some competitions. Nordstrom, too, planned a wedding-related match in January. "Our fans shared a lot of beautiful photos during the event," said Bryan Galipeau, Nordstrom Social media team manager. Our plate is not focused on discount or coupon promotions. We think it's more important to put Pinterest in a broader context, because that's how our users look at it. ”

Fashion retailer Gilt.com in Pinterest's "sharing a ritual" competition to provide winners with a shopping spree worth 2500 of dollars to encourage women to share their wedding photos. Other fashion brands have held similar events. In short, everything is based on interest and common interests, rather than direct advertising or product sales.