Podcast: The best footnote of the Web2.0 era

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In this era of Web2.0 tagged internet, emerging internet things refresh the current page of our minds every once in a while. When blogging is still in the ascendant, podcasts are flooding into our online lives. In the Web2.0 era, users are both consumers of web content and producers of Web content. After the blog for ordinary people took the right to speak, podcasts in the video, audio field impact on the threshold of the media.

In the free stage of the Web2.0 era, the world was leveled by the internet, and all men were born equal. People around the world from the same technology platform to acquire knowledge and inspiration, in the same technical soil, grow their own wonderful. Podcasts have undoubtedly become the most vivid annotation of this Web2.0 era.

This week will take you near the founder of the podcast Network Tudou.

Media Revolution: Breaking the threshold

According to the Academy of Social Sciences Network and digital Media Research Institute Liu Ruisheng Deputy researcher's study shows that in the background of the Web2.0 era, the popularity of the concept of the individual, RSS, blog (blog), wiki (wiki) and other media forms of popular, the development of broadband networks and internet users of audio and video content needs, These conditions make the podcast turned out to be a necessity. Audio and video as the main content of the podcast communication form has a unique advantage, with the further popularization of broadband and digital media technology development, the Internet Space Podcast communication form will be very promising. Just as blogs subvert the passive acceptance of text messages, podcasts subvert the way in which they passively listen to the radio and watch TV, making the audience an active participant. Podcasts may be like blogs, bringing another revolution in mass media.

In reality, although the podcast originated in the United States, the development of Chinese podcasts has been synchronized with the world: The number of users has climbed, from 240,000 in 2003 to 420,000 in 2005, and is expected to reach 2.8 million by 2008. Since the end of 2004, at the beginning of 2005, domestic has emerged a large number of unique, influential podcast sites, such as Tudou, podcasts in China, podcasts and other sites have launched a podcast service, anti-wave, have a second class podcast has been quite well-known, a group of personalized audio and video programs widely disseminated on the Internet. China's largest podcast network Tudou now has more than 5 million of independent users, and tens of thousands of people a day to increase the speed. According to the Pineapple NET, the number of Chinese podcasts as at June 26, 2007 reached 271,601, up more than 10 times times from the same period last year. The Chinese Internet Association recently released the "2007 China Internet Survey Report," showing that the current podcast audience size has reached 76 million people, the establishment of Personal podcast area of the people currently up to millions of.

Tudou founder Wang Micro-view, with the advent of the Web2.0 era, the threshold of the media is getting lower. "In the past, the media had an unattainable threshold. Newspaper is the threshold of writing, radio is the threshold of sound, television is the threshold of image. "he explained. And the Web2.0 era will throw these thresholds down. The equipment needed to do the podcast is simple: A computer, a camera, a microphone, and an idea is sufficient. As a result, podcasts are closely linked to the word "grassroots" from the date of birth. Blogs give the average person the right to speak in words, while podcasts make the average person a creator and a shared person by a mere audience. Anyone who wants to be part of it can show off on the internet stage. What seemed lofty in the past has become so simple in today's times. As Wang said, the potato to do is to smash the television, pushing away the high masters, the camera, microphone power to the hands of every small netizens. It sounded like a dream, but Wang wrote in the podcast carefully: "We are a wreck, and we want to be a rebuild." ”

Podcast: The best footnote of the Web2.0 era

Podcasts, i.e. English podcast or podcasting. The word podcasting is a synthesis of Apple's "IPod" and "Radio" (broadcast), which refers to a way to publish audio files on the Internet and allow users to subscribe to a feed from moving to receive new files, or to make audio and video programs in this way. September 2004, the American Adam Coury (Adam Curry) invented a small software called Ipodder, can download the online radio programs to the player Walkman, but also can upload their own production programs. Over the past year, it has evolved from audio to video, becoming the hottest network multimedia media in the world. As some people say, a blog is a fool version of the personal homepage, anyone without technical basis can speak freely. The podcast is to the video and audio release technology threshold to zero, so that wireless fans and DV enthusiasts out of their own entertainment, standing in the endless possibilities of the internet on the big stage. This new way of communication allows everyone to speak what they want to say.

In the actual development, podcasting gradually become a kind of communication form on the Internet. People just need a microphone, a webcam, a computer connected to the Internet, and a simple editing software can apply for your podcast space on a podcast site or podcast, post sound and video programs, and subscribe to the programs you need via RSS, using computers, cell phones, PDAs, MP3, MP4 and many other terminals to listen to watch. There is a clear intersection and convergence between the current media patterns, from a broad perspective, some blog sites in the audio blog and video blog also belong to the podcast, podcasts and network radio, network TV also has a considerable integration.

According to the U.S. Macworld Survey: Listening to the "podcast" accounted for 32%, ready to use the "podcast" accounted for 28%, not interested in accounting for 24%, do not know the "podcast" accounted for only 16%. According to a US consumer technology research Group 2005 report, the next 5 years, the United States Podcast (podcast) users will increase by 15% a year, by 2010 will reach 60 million people. Chinese podcast teams are also growing. "Podcasts seem to have been hit by the ground into the mainstream overnight," said Teide Chadelles, a digital media analyst at the Forrester Institute in the US.

Story:

"Bean King" and his potato business

In English, there is a word describing the effects of television on people's lifestyles, that is, "couch potatoes" (couch potato). It refers to those who are holding the remote control, curled up on the couch and followed the TV show. Wang Micro-founder of the "Tudou" name from the "couch potatoes."

Wang, the king of the beans, studied economics in the United States, and after an MBA in France, he worked in the Hughes satellite company and Bertelsmann. 2002, the king of less than 30 years of age has reached a hundred thousand of dollars. But at this point, the restless young man decided to give up Bertelsmann's online China CEO position, "create something of value." ”

In October 2004, one afternoon after playing golf with a friend, a friend took the ipod, which contained a podcast downloaded two days ago from the internet, asking Wang if he knew the podcast. This is the unintentional chat, let Wang Micro saw a new road. As early as the Hughes satellite and Bertelsmann work, Wang found that the TV station can play a small number of programs, many video content can not let ordinary viewers see. Since he knew the podcast, he found it was a good stage to send the video and audio directly to the producer to perform directly, without having to pass through the traditional media channels. At this point, less than two weeks before the podcast founder Adam-curry released Ippoder software, there were less than 10 podcast stations around the world.

April 2005 Tudou Online, the first day of browsing volume only 200 times a day to upload only thirty or forty podcasts. A year later, after word of mouth, April 2006, browsing volume reached a daily average of 1 million times, the growth rate is staggering. As of the interview, according to Wang Micro-introduction, Tudou has 5 million registered users, independent ID of the number of visitors reached 33 million, the daily average of the amount of play has reached 50 million times, one day uploaded more than 30,000 of the program, these numbers are still growing. If the accounts are counted, the figures are staggering. According to the length of each program 6 minutes to calculate, then Tudou daily broadcast program time of 3 billion minutes, equivalent to a TV station 5 million hours continuously broadcast.

So far, the Global podcast site has no profitable business model, for this new thing, everything is still groping. When it comes to the future, Wang says he doesn't like to plan for the future, but at the same time, it looks like he has a heart of hope: "When people turn on the computer and want to watch some video, the first one will think of ' potatoes '." ”

Observation article:

Podcast Enthusiasts:

The longing to share is greater than the day

According to Wang, the main participants in Tudou's current age are between 18 and 30 years old. The podcast enthusiasts who uploaded the show are mostly college students and white-collar workers who have just joined the job. In the interview, the reporter found that in the podcast the personality of the young people, very easy-going in life, easy to cooperate.

The free, simple operation of podcasts has attracted a lot of young people who like to show themselves and enjoy sharing. Didi is one of them. 23-Year-old Didi, graduated from university for more than a year. Like many young people growing up in the internet age, Didi is very receptive to new things on the web. He started from the beginning of the internet, there is ICQ with ICQ,QQ after the hot and use QQ, high school was once fascinated by hackers, blog after the rise of his blog. University of the major is film and television projects, Didi was interested in the video things. Last July or August, Didi watched a foreign video program, especially like. Later, he found a domestic podcast site, immediately transfer battlefield, "or willing to share the same cultural background with people." "Didi said.

Didi began to make a conscious, themed video, upload a podcast site, and name his podcast "Video Magic."

Didi attended several gatherings because of the podcast and met a lot of friends. In his opinion, people who make podcasts have a lot in common: "They are lively, they like to play, they are more receptive to new things." Do not take into account so much, like to do it, will not spend a lot of energy to consider the return. ”

Sharing is the greatest wish of many friends. "To share your ideas with so many friends is a great pleasure," said Didi in his podcast diary, "and it is the greatest encouragement that someone will pay attention to you in the ongoing production." It was completely out of my mind to know so many friends. To be honest, this also gives many podcasts, including myself, with the power to produce, after all, as a producer, the saddest thing is to drink from it. I will continue to do something to play and share with you. ”

So far, Didi has kept in touch with the authors who initially inspired him on YouTube, sending emails and exchanging technical and creative things. The distance from the mountains, never met two podcast enthusiasts, due to the podcast. Because of the podcast, the world has a more channel for conveying information and emotions.

Phenomenon article:

Steal your own music.

In the podcast, users can set up albums and set up personal online video libraries in categories. For example, Tudou's podcast website, in addition to have netizens funny talk show, netizens original or turn over the song, there are netizens self-portraits DV short films and so on.

Reporter noted that Tudou's interface is very friendly, anyone can participate, and the technical threshold is very low. There are some links on the Web site and related production software downloads, beginners can upload video directly, a higher number of podcasts will be completed through the software sound, subtitles and other production, but also to the music site to download songs as a background music.

The impact of podcasts on the internet has even spread to traditional media, watching podcasts explode, TV stations acting, working with podcast sites, regularly playing excellent podcasts and interviewing podcast makers. Shanghai Oriental Radio launched the "Wave Song Podcast Show" program, southeast Taiwan launched the "podcast Storm" program, Inner Mongolia Television launched the "Blog podcast" ... Today, 23-Year-old company staff Didi received such an interview, so many people know the network of "video Magic" creator of the true.

Liu Ruisheng's research shows that there are more content categories in Chinese podcast programs, but in terms of quantity, radio programs, music, emotional space, entertainment and comedy are more than the other programs for entertainment and emotional exchange. From the source of the podcast, the program is divided into two kinds: reprint and original. Many of the characteristics of network communication, to cater to the tastes of Internet users of the original program click Rate is very high.

As Tudou said, "Crazy girl for Fun" This so-called "two crazy women" with the camera and Windows Movie Maker out of a counterpart of the performance of the original video, the program itself is not wonderful nor artistic, but it reflects the spirit of the podcast to some extent, The popularity is very high, and "Coco's song here is not a person to appreciate". The Wall Street Journal commented on the phenomenon: Chinese social circles are usually narrow, but social and recreational networks such as Tudou are playing an important role in expanding the Chinese social sphere.

That's how potatoes are planted.

"The world is Flat" wrote: "The latest anti-convergence force is a podcast, a new way to make local culture participate in globalization tools." "The book introduced the Chinese podcast Network leader of Tudou. An IT industry Netizen said, Tudou Most valuable place, lies in "it accurately grasps one kind of trend, namely individuality publicity time and the increasingly simple audio-visual production technology." "Tudou is the best example of why Web 2.0 is not an empty label," he said. With a friendly technology platform, the user's potential desires are stimulated, in Tudou, you can choose to be an actor, you can choose to do the audience, no matter what, are users and users of the mutual service and communication.

Tudou was founded in April 2005 and is the first podcast website in China. "First, we live in a personal time, and secondly, it's a visual age." "Every time I talk to people about the origins of potatoes, the 34-Year-old founder, Wang Weidu, explains that potatoes provide a platform for self-expression, in which the individual's smallest entertainment and educational value can be reflected and appreciated." Tudou is a platform, each user can apply for free 100 megabytes of cyberspace, and then can use their own DV or even the camera film, their voice Mp3 to Tudou, and then let their friends, or other strangers free to watch. Wang wrote in his blog: "The blog gives us the right to speak words, and these things like podcasts can give us the right to voice." In this way, Wang walked on the way to grow potatoes.

Entertainment Spirit has become an important feature of modern people. For those born in "The Age of Reading", the text is obviously not as direct and powerful as the image, and blogging is far less fun than the podcast in their eyes. Potatoes became a big show. Since its inception, Tudou Free unlimited space by a large number of netizens sought after. Use it not only to upload personal video, watch a mass of video programs, but also to collect personal favorite videos, subscribe to the attention of the podcast, simple and easy to share with friends. It has a lot of original works, provide everyone with a stage to show: cell phone photos of life, after the holiday DV video clips, their own recordings, videos and people to share; the first time to see the TV can not see the film and television drama and comprehensive Art Interview program ... The 2006 Network Festival of the Best podcast of the Year "after the boys", and "a steamed bun caused by the murders" are broadcast out by Tudou.