Professional Dotaer: Self-media as the earliest practitioner

"2014, the entire DotA career explanation opened by the Taobao snack shop add up total sales of more than 200 million", when you hear this message must not be surprised.

2009, small well-behaved, waves, Pis, mice, 820, Xiaoman, Zhou, Chuan ... If you haven't heard of any of them, congratulations, you're not in the loop. However, if you admit that you are cock silk, but still haven't heard of these names, then SIS can only say sorry to you, you do not even the otaku incompetent.

Dota, a IceFrog based on the launch of the WAR3 sports RPG game, can be said to be in the world's popularity and the longest life of one of the games. Even now Dota2 and lol across China today, there are still a large number of DotA enthusiasts. One of the most obvious manifestations of this is that the game's popularity has not shown signs of decline in the case of verified, which has already been replaced by the 11 platform, from the Hao side to vs to the present.

Professional Dotaer from Media admission

Perhaps now many people know that in the last year DOTA2 World International Invitational Tournament won the new Bee, finally got up to 31 million yuan bonus, the average person can get 6 million, instantly become Gaofu! But by 2004, professional Dotaer had not been so carefree, even embarrassing, even though it was like 2009, 820, when almost all the world and domestic league titles were taken away.

Remember 2009 once said in a video, in fact, many people in the domestic electronic athletics have some prejudice, so at that time in Shanghai Jiaotong University, he told his family to suspend school, with the ehome team to participate in DotA competition, become a lot of people in the eyes of strange children. Even after persuading the family, even funded 100,000 let him set up a team FTD, almost swept all the team, to China won the first DotA competition champion, and the old Godfather's long-term sponsorship (FTD also renamed as LGD), but according to 2009 said the last or lost money.

2009 It can be said that at that time, whether the technology or the results are the most fire dotaer, but still life is very tight, that is, not to mention at that time some other still in the professional DotA struggle of those who. At that time, the Champion award of the electronic Athletics tournament is hundreds of thousands of, it is very different from the present move. For those professional dotaer, the result is not enough to eat, even if got the result is just sufficient to eat.

Professional Dotaer can be said to be in this difficult environment has been up to 2009 years or so. 2009, DotA professional league although has been formed, WCG, WGT, SMM and many other leagues have been very standardized, but these have not been able to change the living environment Dotaer-bonuses are still food and clothing. But from this time period, some dotaer start looking for a way to eat.

If not mistaken, the first contact DotA is in 2009, because at that time sister found their male God (although now has become ex BF), but because I have been self-proclaimed as Wenqing, thinking of all the romantic, to ex BF can be said to the point of infatuation. Unfortunately, DotA successful third party, ex BF also deserved to become "even if the home fire also not pit teammate" typical representative. This is the time, in order to produce enough resonance, so also began to play DotA. Think about once ex BF and roommate Open black, with the cow head, see was crushed, the key when I took over the wild area brush a jump knife, a perfect jump big, successful reversal, think is drunk ...

Oneself can catch up from behind, and the "peak" period can and those boys a higher, and then spent a lot of time to see the DotA video of the videos related.

The first video is to see the waves in Youku's first perspective, by playing side record form, teach like me rookie some simple common sense and operation skills, such as go out Kabin, cut fake legs drink bottles, how to synthesize equipment, when into and so on, these rookie DotA players help very much. I remember at that time like the waves of the first visual angle of a video clicks around 5~10 million, not long, a video of hundreds of thousands of millions of clicks is already very common.

DotA commentary from the media boom

It is at this time, DotA video began to hot, a lot of people are waiting for the big God Week 2~3 update. This makes many professional players open their own Taobao shop, and in the video to their own Taobao shop to do promotion-think is really admire, from the professional dotaer thinking, to find their own development path is really very difficult. Remember at that time, Hai Taobao shop is to sell keyboard, mouse and some other with DotA fitness equipment, through the video constantly accumulate fans, make their own Taobao shop also. Including me, a birthday present for ex was a shock to the sound of a cock-blown day. Backlight Game Key mechanical keyboard.

The waves of this through the video Taobao store way led to a large number of professional dotaer admission, similar to 2009, PiS, 820, mice, small and so on, a lot of the DotA before the Great God began video recording, and synchronized the launch of their own Taobao shop, such as 820 of men's clothing shop, 2009 apparel stores and so on. Different from other industries, due to the restrictions on the operation threshold, at that time these DotA great gods entered, and did not give the DotA video industry too much competition. On the contrary, due to the mutual dotaer between the two, bringing the whole DotA industry prosperity. Mainly reflected in several aspects:

First, the total number of DotA players began large-scale growth, the corresponding video viewing times have been a leap-type development. In 2009 years or so, the waves a dota video clicks about 100,000, this data to 2010 years to reach 500,000, and from 2011 onwards, a video of millions of clicks has been casually can be completed, now a lot of videos have 2 million clicks;

Second, due to the increasing number of video viewing, making these professional dotaer have their own fixed fan groups, and gradually formed their own brand image, to bring Dotaer explanation Taobao business volume has a large degree of protection. With this many dotaer in the original Taobao store business began to expand, the most classic is the snack shop, because playing DotA hero after death will wait for a long time, so Dotaer began to implant the way through their first perspective, Taobao snacks store ads into, and even to try to eat and other acts, once " Drink a banana milk pressure yajing "became a lot of Dotaer mantra. In the now DotA video, the title and film Dotaer personally starred in the ads has become a DOTA video part.

On the other hand, professional dotaer even began large-scale operation, like 2009 of Taobao clothing store, just beginning is also the purchase and sell, behind simply do their own clothing factory, forming their own brand, according to 2009 in their own video introduced, their company now about 80 people! A very scary number, from professional Dotaer to 80 of the company's boss, and is a profit, I think this article out, whether it will let VC aware of the value of the blue sea;

Third, the DotA video industry boom led to the development of DotA professional circle, because of the increasing number of DotA games, these in Youku video has played a well-known dotaer began to be invited to do career commentary, began to have the appearance fee, about the year before last, Many professional Dotaer's appearance fee has already reached 100,000, and according to 2009 and the waves before the burst of the fierce material, the waves in 2011 years, annual income can reach millions of.

At the same time, also in the DotA professional circle of those who also fight the chicken dog soaring, the result of the national DotA is really tyrants enter, probably many people do not know, the national husband constructed is in 2012 won the DOTA2 World Invitational champion IG team boss, the entire electric circle began a crazy money circle people, Professional Dotaer from the previous meal has become a sweet pastry.

It is worth noting that these dotaer whether open Taobao shop or do the company, most of the promotion method is only one, is the video brand implantation and recommendation, very little involved in such as Taobao what a good deal, every day special selling, diamond show and some other promotion, in the outside also very few league ads, 9 postal, Mushroom Street and other ways to promote. But this in the industry people look rough, simple, backward way, and did not hinder Dotaer Taobao and the company's business development, now these Taobao shop annual turnover has been very easy things, and most of them are 4 blue crown, and some even 5 Huangguan taobao shop.

Now, although icefrog core personnel sheep knife away to do lol, and in the push of Tencent to replace DotA trend, but in many old generation DotA players (including me) in the eyes, DotA is still indelible memories. Yesterday, the little boy updated the video of the Stray swordsman has now played more than 410,000, and that fat, look the image of Han-han, do the video ads are also funny, write the manuscript to buy some beef jerky to eat.

Career Dotaer Revelation

It seems that from playing DotA began, I from the soft sister into the present female Han paper. But from the media, back to look at these career Dotaer development, in fact, with the current media development has a lot of similar places:

Before 2009, is the most dark period of professional dotaer, little bonuses, no other means of transformation, which is equivalent to a lot of media experience in the blog age, every day silently code word, hard work, although in their respective industries have a certain reputation, but there is no substantial harvest;

Professional Dotaer has been doing video since 2009, which is equivalent to the admission of the media in 2013, as a result of the development of the micro-credit subscription number and the introduction of some technology blogs, making the media more suitable for the stage, since the media has begun to accumulate substantial fans through these channels.

Professional Dotaer in 2010 to launch Taobao store to cash out, this corresponds to the 2014 part since the media began to have a decent income, but it seems that since the media's attempt is still in the initial stage, most still rely on a bit of royalties or click on advertising to make money, only a few from the media began to do micro-business or even raw electricity business;

Professional Dotaer from 2011 onwards into the heyday of the development period, to do the company, guest commentary, which actually corresponds to the media now from the 2015, some walk in front of the media as the author began to enter the company operation, such as the Junstepau of the net, Shang, the cattle technology and so on, Trying to find a more sustainable way to do this, and at the same time, since the media from the beginning of the last six months, also began to become a number of industry summit guests, and even started training, through professional knowledge to become a real brick home.

Wei teacher once sent a circle of friends, is roughly said, "2013 since the media admission, the 2014 part of the media to make money, 2015, since the beginning of the medium into large-scale operations," the deep agreement. The development of more than 2 years since the media, seems to have completed the process of accumulating fans like professional dotaer, how to complete the transformation, the formation of large-scale, standardized profitability will be the next key research topic.

But, like a professional dotaer, since the media seems to have a shortage, that is, professional dotaer seems to have a cock silk spirit, through video and fan interaction will be very much, most of their own outbound advertising, and even spoof their own, and fans do not have so much distance, and now from the media, Most still "end", literati pride is always hard to put down, so how to put down the body, and fans play, from the media 1.0 to 2.0 will still have a long way to go.

Looking forward in the near future, we will be able to see tens of millions of revenue from the media!

#不知不觉又写了两个小时, for this article, two days to see 10 dota video, And in two years did not touch DotA (remember then version is 6.48, now is 6.82 of the case, in 11 played a 3 DotA (two small y was finished, a vs lying win, ladder 700 points), think is also a rough spell, there is no see this article of the DotA great God, take! Of course, more importantly, there is no playing together from the media Daniel, kneeling for a ride

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