Professional website--making money for profit

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According to the Baidu Alliance and Iris Advisory Correlation Analysis Report shows: In recent years, China's Internet professional website (or vertical web site) rapid rise to become a big trend. The audience more subdivision, the network application gradually deepened, the network service vertical and so on in the professional website development highlights. With the maturity and growth of China's overall internet users, the popularity of professional web sites also presents a more optimistic and high growth trend.

However, the rapid growth of users and traffic to many professional websites in the booming, the situation is also increasingly facing the pressure of capital. In addition to looking for VC (venture capital) Huashan Road, more webmaster hope to solve the urgent problems through advertising. However, compared with the large portal sites, they lack a wide range of visibility and huge traffic, even by the fixed user group, it is difficult to get advertisers favor, the site value is seriously underestimated the situation.

In Shanghai, fresh students Job Search Network webmaster Chen Wei has also been distressed unceasingly.

As a specialized service in the fresh graduates of the professional job-seeking recruitment site. With Chen Wei years of continuous efforts, fresh students have moved from Shanghai to the country, is currently ranked first in similar sites. With the increase in the size of the graduate job search network, the site's investment is more and more, but the income is still maintained at the original level. Although sporadic sales of some advertising, but can not maintain a longer launch cycle. The reason, Stationmaster Chen Wei said: "Despite the rapid development of these two years, but the site positioning in the graduates, belonging to the minority sites, the total number of clicks on the site is our sales ad bit when the biggest problem encountered." Advertising sales cost is also Albert Chan must consider the problem, "we do not have a dedicated sales team, most of the customers directly to find us, but such a customer is limited." And if it comes with ad sales, I worry about the cost too much. "The profit model of the website once made Chen Wei very confused.

"Like fresh students such a professional website, the lack of old brand and mature advertising services, but if the effective browsing time, crowd characteristics, target advertising exposure units and so on to consider, as long as the customer counterparts, I am sure the actual effect is absolutely very good, so that customer satisfaction." "What we lack is a channel to find advertisers, and a platform for advertising services," Chen Wei said confidently in an interview with reporters. ”

Finally after a period of investigation, Albert Chan decided to try to use the effect of Billing advertising alliance. Under the introduction of his friend, he joined the Network Advertising Alliance, which is famous in Shanghai. And the first experience did give him a taste of sweetness.

The first is a sizeable increase in advertising revenue. Results Network provides dozens of advertising activities are a lot of recruitment category, Chen Wei selected from the 51JOB, Shjob, 1010JOB, grade network, etc. in line with their own website positioning ads for the launch. In addition, because this kind of advertising alliance does not specify the specific form of advertising, in order to achieve the best results, Chen Wei based on his experience and members of the long browsing habits, selected the most effective position. "In addition to advertising content and the autonomy of advertising, the results network billing form is also very suitable for me." For example 51JOB, because our audience is very strong, so click and registration rate will be higher, a day of 1000 people to click on the ads, there may be 100 people registered, then the daily income can reach thousands of yuan. Even if you sell it, you don't necessarily have the price! " Chen Wei is very proud.

The problem of advertising revenue has been solved, and Mr Chan's concern about the cost of advertising services and sales has remained at a relatively low level. Join the alliance is completely free, do not have to have advertising sales, and do not have to worry about no advertising activities, only need to log on to the results of the net every day to check the report and the latest activities, "very worry."

"With low-cost and efficient advertising, I am concentrating on planning for the future of our students," he said. Believe that the future will be bright. "The ambitious Chen Wei seems to see a more beautiful future."