Program Marketing interactive demand Enhancement easy letter or will become the mainstream interactive platform

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 2013 by the industry known as "variety show blowout Year", overwhelmed by the variety show for the major satellite TV harvest ultra-high ratings, from Hunan satellite TV year opening "I am a singer" to the Zhejiang Satellite TV sound Tournament and "China Dream Show", and then to just the final "where Dad go", All the year round the major TV program ratings PK, creating an explosion of the comprehensive arts boom, so that viewers from the time to watch, extended to the program and around the beginning of hot pursuit.

After the variety show, the audience has the interactive demand

With the show's hit, the audience watching TV shows in front of the experience and the growing enthusiasm of the interaction began to collide, most people expressed the desire to understand the progress of the program and Star Dynamics, as well as the immediate comments on the program and express the blessing of the Voice of the appeal.

To show "where the Father go", for example, from the beginning to the first quarter of the season, the program Sina official Weibo fan 3.8 million, micro-bo forwarding number are up to thousands more; the number of people with easy to believe public platform accounts for nearly million, interactive enthusiasm remains high.

Official, easy to provide interactive platform program

Easy to participate in the interactive platform, the official public account is the main choice for variety show interaction. From "Where is Papa" to the effect of the public platform, first, the attention can be received at the first time the program dynamic, news updates; second, the audience to watch the program is no longer just one-way information access, but also to reply to voice, text, pictures and other messages to participate in a prize, become an important factor of interactive heat.

"Where to go" with "Dad" the same season hit the civilian reality show "China Dream Show", is committed to help the civilian community to achieve their dreams, the program can not participate in the live record of the dream audience, in the dream show easy to believe that the public account to tell the dream, and have the opportunity to After the season's finale, Shenzhen's lucky users in the "Easy Letter, show dream" in order to achieve the mother to buy rheumatism treatment Miriam's long-cherished wish.

The building of interactive platform, in addition to the expansion of the effect of the sound of the column, the real satisfaction of the TV program and offline audience interaction needs.

Year-End Suiwei, when looking back on the 2013-year variety show of the surging, the public platform for dissemination of credit can not be underestimated, easy to become the mainstream of the current TV program interactive applications. At present, 2014 New Year rating competition has been kicked off, it is understood that the New Year's heavyweight program "Life First", "I Am a Singer", "the strongest brain" will be with easy letter depth cooperation, there will be more first-hand information in the public platform for easy to publish.