Program Writing website operation

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Webmaster This road if we keep on going, sooner or later we need to transform into other sites related to the occupation, the most ideal job is the site planning, or website operation of these two positions, we all know in the past life we have a daily hair outside the chain, daily monitoring site data and so on these work. When we want to get out of these jobs one day, with their own minds and skills to dominate the work of people, we need to master how to write a can let the leadership and staff can see the operation of the plan, saw many people said the operation plan is relatively simple, many people swear to say a business plan I am not easy, But the fact is quite the contrary, a good business plan can exchange millions of investment, can exchange more people's approval, can let all people see hope! So today I will be a little oneself to write about the operation of the program writing experience!

I. Industry exposition and investigation

Industry in the elaboration and investigation of each plan must be reflected, here we need to understand our industry is at what stage, another is to find some successful examples, and then to compare with their own industry, the other is to see the development of their own industry prospects, For example, if you write an electric business plan 10 years ago, whether you can fully describe the industry, the future development prospects can be fully predicted!

The other is to do a general survey, the survey does not require a large area, as long as a little do a simple survey, can be around friends, or family, if they are very optimistic about what you want to do now or feel feasible then you can do it!

Ii. Operation Direction

Speaking of the direction of operation, take the site is very simple we want to achieve different purposes, such as enterprise station maybe they just want to improve the conversion rate of the site, and the portal is to continue to increase the flow of traffic on the basis of expansion of business, resulting in greater profits. So no matter what kind of industry you are in, you should first measure the advantages of the site to your site. is to bring you a greater brand effect, or directly through the site to bring more profits, the site is your survival capital, or your survival accessories!

Iii. Project Objectives

This is necessary for every project, and the goal must be made to keep in mind that it should not be divorced from reality, and that the goals should be divided into short, medium-term, long-term three standards, in terms of time units, monthly goals, quarterly goals, final goals, etc. The goal here is just to outline the effect we want to achieve, and in the operational phase we need to use a variety of arguments, arguments, staff work arrangements to achieve this goal!

Iv. Operational phase (detailed to the work of each department)

This is the focus of the whole program, and we need the most effort, first as the program planner, you need to understand the overall operation of the order, and the Department of the general work of each person. For example, we now do the site operation of the classification of the total number of such a few:

1. Website Operations Supervisor

2. Website Editor

3. Website Art

4. SEO Specialist (outside the chain Commissioner)

5. SEO Bidding Commissioner

6. Technical personnel

7. Marketing Staff (customer service staff)

This is even a general classification of the network department, of course, this is more comprehensive, many companies are a person and multiple jobs, so in the development of the operational phase of the need to consider the content may be more, the operation phase is roughly divided into such a few stages

A. Preparatory phase

This preparatory phase is generally within 1 months, including the site staffing, implementation of the program, staff detailed work distribution. The most important thing is to let each employee know the detailed steps of your plan, let them know what we are doing to achieve what purpose, a team only the same goal can fully play the full strength!

Of course, also include some other details, such as hardware, resource collection and collation (outside the chain platform, pictures, article reserves), funds and so on!

B. Early operations

This stage is formally entered the operation phase generally in 3-6 months, on this basis we will be assigned to each person's daily work, such as Web site editing article writing, outside the chain of outside the chain of the publication of the Commissioner, technical personnel to develop new functions, market personnel contact customers! It can be said that the initial operation of the site is the entire program can continue to run the most fundamental stage, this stage we want to give the entire team to set an operational goal, and then each post to the staff to make detailed goals, so that everyone knows what they need to do, what to do, what should do! This phase of the profit may be slightly smaller!

If this phase can be maintained, and ensure a stable daily operation, then everything will be more smooth, and in addition to setting goals at this stage, the fault-tolerant rate should not be set too high!

What is the fault tolerance rate? is the difference between your actual goal and your intended goal in 3 months!

A detailed plan for the assignment of a person's work

C. Medium-term operations

In the middle of the operation is mainly to promote, this stage is generally limited to 6-12 months, in the initial operating period of less profit, this phase of the main writing is how to improve the way to gain profits, and can be exactly the actual promotion of profits!

These include: advertising input (need to plan input-output ratio estimate report). Feature enhancements (including developing customer new features, improving the user experience on the original basis). Content promotion (in the accumulation of a certain user based on the quality of the article, and reduce the number of the reliance on the article!). Fee changes (most of the site's functions in the early days of operation may be in the free phase, so this stage to consider how to be able to further refine the free function, and then increase the charging options, of course, this conversion process many sites do not do a good job, so we need to measure the interests of the user standards, the establishment of a truly workable fee scheme, This requires another program--Web site billing Process conversion program)

A detailed plan for the assignment of a person's work

D. Application of the stabilization period

This stage is our website operation to reach the bottleneck of a stage, this phase of our profit is greater than the expenditure, that is, we can through the first few stages of the operation to achieve the purpose of profitability even if the stability of the operation, this phase need to coordinate the work of staff refinement, and need to be the conversion of the work of the people, At first maybe we need SEO personnel, but at this stage maybe we need more editorial, technical and other jobs.

In addition, the most important thing is to consider how to promote, seek cooperation, even new input!

But the same stage is the height we want to achieve,

The final phase is entirely a phase we envisage, because many sites do not go to this stage, I remind a lot of ready to invest in the site, or have invested in the people, to care about is your input-output ratio, we all know that Youku has not really made a profit now, Jingdong is the same truth, Not that they do not make money, but they do not make the money they put in more money, so caused a situation, I invested 10 yuan, earning 100, then my yield is 1000%. And the same reason we put in 1 million, earn only 900,000, then we can say is completely in the loss of business, so be sure to measure good input-output ratio!

A detailed plan for the assignment of a person's work

V. BUDGET programme

Budget is what every leader wants to see, if it is a detailed budget not only can convince the leadership of the investment, colleagues can also spend every penny to what kind of place to express clearly!

1. Staff salaries

Staff wages are fixed, and you are in the city and then reasonable arrangements for staff wages, there should be a comprehensive set of standards there are many. The 1th is to satisfy the staff satisfaction, that is, these people can accept the wage standard, the 2nd is to let the leadership feel that such wages is not acceptable to them. The 3rd salary is changeable, each kind of examination standard can write to here, for example performance salary, or some other reward punishment means, this not only can arouse the enthusiasm of the staff, also can let the leadership feel I can on this basis the biggest call staff's enthusiasm!

I take Dalian as the standard and simply cite an example.

Editorial staff: no responsibility basic salary: 2500, Manqin bonus: 200, the task completes the bonus: 300, is late once: 30, three times above deduct the day salary, the task completes the punishment, the task completes the day salary X! Outstanding Staff Appraisal Salary: the outstanding staff divides into the a,b,c grade, different grades give different rewards, 600,400,200!

The above is just the simplest example that I can give, and the detailed plan may be developed according to the specific requirements.

2. Office equipment

Office equipment expenditure should not be a lot, as long as the need to write the necessary equipment, and then the appropriate estimate can!

3. Advertising input

In the early days of the best not involved in advertising, because the investment is generally a lot of information industry, the price is generally very high, so after the medium-term to consider the investment in advertising, in the budget ads when we put the next point in detail!

4. Other inputs

This is mainly the server, space, domain name, as well as employee group activities, or other employee benefits! such as dinner, travel, etc.

Of course, other budgets need to be based on your company's details, but the above is roughly covered by the budget we need, we must be careful when we write the budget, we must first convince ourselves, and then we can better convince the leadership, so that we can get the funds to ensure that the stability of the implementation of the program !

Vi. input-Output ratio prediction

In the last step, we made a budget plan, this step is the focus, that is, we carry out the prediction of input-output ratio, which I think a lot of people do not good, in fact, I do not dare to guarantee that I can completely do this, but still take out, because the leaders are concerned about is such a point!

For example, the budget is 50,000 yuan a month, then we need to know where we invest 50,000 yuan.

The top of the several inputs, except that the advertising investment can be postponed, other inputs need to continue, that is to say we can not avoid these inputs, so we can only improve their access to profit through the channel to carry out the promotion of input-output ratio! Well, that's a lot of people who probably don't understand, I take the medium-difficulty business-to-business website

General business-to-business sites earn for example your channel is mainly two, 1,VIP membership differentiated services. 2, advertising into the budget.

So what we need to do in both ways

Editors-Improve the quality and quantity of original articles in the website;

Art Staff-Upgrade the website article map, advertising production, improve the overall beauty;

Technical personnel-development of differentiated functions, so that pay users to enhance superiority;

SEO Personnel--enhance the site outside the chain, the chain, and then enhance the site rankings, and traffic!

Bidding specialist--improve the website optimization cost conversion rate, precision drainage!

Market personnel-through, telephone, mail, QQ and other channels to contact customers, wide net policy! To increase VIP pay members, advertising input as the main purpose, while to let users understand the visit to our site for secondary purposes!

Various departments to enhance the number of VIP members of the site, and the number of advertising members, the early stage is mainly to market personnel, other departments for the auxiliary! So if you can be a single in 100 communication, then you can maintain income, on this basis to upgrade!

Vii. Risk Forecasting

No one can guarantee 100% success, so we have to consider the various risk forecasting, the technical term is "contingency plan"!

Cases：

1, the personnel is unstable, causes the work not to finish on time, the drag long each operation stage

2, Web space, server problems, or be attacked

3, Government sector intervention

4, the actual results at a certain stage and the expected target difference of more than 50%

5, capital Investment interrupted

6, other external factors

Here I just do a few simple examples, the specific situation also need to take into account the city you are in, in the industry, and some of the actual experience you can not control the factors! In the early stages of the enumeration, and then designated to the corresponding contingency plan, so that is the so-called preparedness!

VIII. Appendix

Of course, I such a plan may not be fully applicable to various industries, but the general process is this, some of which can be cut, and some content can also be increased, such as in the operating phase we can write specific ideas, marketing tools, etc., if it involves creativity and marketing, I think this proposal will be more than million words, but the creative point, marketing plan, I have no way here to write in detail, according to the industry, user groups and so on, for detailed analysis, and then to make!

If you have free time, you can try to assign a plan to your website. Finally, in the end, the operation of the writing is not a loose lip, each content needs to have a certain argument, at the same time the designation of the program is not a night to complete the need for us in the latter part of the continuous revision, the deletion of some unreasonable content, At the same time constantly increasing the content conducive to development. 、

The most important thing to consider when writing a business plan is our ability to execute, and if a perfect business plan can be effectively implemented, then it is hard to fail. Please note that the "effective execution" here does not say that the full implementation is because no one company can do the full implementation of the scheme, and we can not guarantee the correctness of the solution to 100%, so need the leadership to improvise!

Finally, look at the very hard part, reprinted when the link with the Dalian Decoration company Http://www.meishimeijia.com Michalina!

A good planning can achieve more than 100,000 annual salary, so do not underestimate the composition of the program, but also not overly confident that they can write a plan in a short time, a good plan a need for the price may be you can not imagine! So come on!