Property market New Deal constantly developers big play non-violent Non-cooperation

"China Economic weekly" reporter Liu Debing | Beijing report This is by no means the first time.　　The new deal on the property market day, is a large number of developers collectively "stealth" time.　　April 17, the State Council issued a regulation of the property market "State 10", September 29, in order to continue to implement the "State 10", seven ministries issued five measures, known as "9 29 New Deal."　　So, October market supply and May almost exactly the same, the market in addition to the rare home buyers, developers also seem to disappear suddenly, the opening project suddenly reduced. At the policy level to resolutely combat speculation in the market, the vast majority of real estate projects have chosen to play Tai Chi with softness, and the results of this game over the years are the developers to win the victory.　　This time, will it be an exception? Multiple projects opening date a survey report from a real estate professional has sparked worries among homebuyers. The report pointed out that the 24 large and medium-sized cities in November compared to October, the number of open volume significantly reduced, such as Beijing opened the chain big drop of 50%, Guangzhou fell 60%, Nanjing decline of 30%.　　Market analysts point out that a big opening cut means a shortage of new supply, which will further aggravate the market's supply and demand imbalances, thus allowing house prices to continue to maintain high levels of operation.　　Indeed, since the implementation of the "9 29 New Deal" one months, from the China Index Research Institute monitoring shows that Beijing-Shanghai and other cities, such as a number of urban property transactions fell, but the price remains strong. Vertical contrast can explain many real estate development enterprises in the "9 29 New Deal" after the opening strategy. According to the Beijing Zhongyuan Real Estate September 26 reported the statistics report, October Beijing expected to open the project reached 43, many of them are pure new plate, such as "a boutique mansion", "Cannes 35th" and so on.　　But from the current reality of the market, many projects are still in the accumulation of customer stage, did not open.　　Data from the Beijing Real estate Transaction Management Network show that in October Beijing received only 15 residential projects for the pre-sale certificate, far below the thirty or forty previously predicted by several institutions. In the second-tier cities, such as Xian, Wuhan and other areas, many projects also choose to postpone the opening, or "Jump price" open.　　Jump Price, become the 2009 China real estate market hot sparked a new word, is that house prices can not simply use the "price" to describe, is directly a step jumped up. In North China agent for a number of projects in a real estate marketing agency vice-president told reporters, this is a typical cover disk technique.　　Influenced by the effect of the new deal, some of the projects originally planned to open have to be put on hold, some of which are priced low to attract attention, and the two-and three-phase of the next stage will reach the end of the cover by a high price increase.　　Cover the plate only because of the cost has been recovered recently, Huayuan real Estate chairman Ren Zhiqiang in his new book "Ren You Comment," the press conference said, in the property market after the introduction of New Deal, some have been approved of the real estate must be in accordance with the spirit of renewed approval, may be unable to pass some According to a message spiritThrough the introduction of the property market buyers, "9 29 New Deal", the price of a district in Beijing more than 30,000 yuan/square meters of real estate all temporarily suspend the opening.　　The vice president of the real estate marketing agency said some projects cover the plate is helpless, because in the current market environment, if and policy to contend with, the project still priced too high, it is facing the risk of unattended, if the policy, the price is low, it is likely to not achieve the expected income, so can only cover in the hands. The real estate marketing personage who Ma Wenjie a number of projects has said that many developers are now dealing with the new deal means quite a bit of "non-violent non-cooperation." One reason is that markets and policies are likely to improve in the context of buoyant liquidity, and another very important reason is that their projects are cheap, and as prices have soared in recent years, developers have already recovered their costs, so for these projects, the higher the price, the more revenue,　　There is no risk of not selling even in your hands. For example, located in Chongwen District, Beijing, "Sino-Sea Purple Royal Mansion", a few consecutive quarters into Beijing mansion unit Price Top 30 list, the current unit price of 40,000 yuan/square meters. According to the reporter understand, its 2003 buy land when the floor premium is only 500 yuan/square meters.　　Under the new deal under pressure, "China Sea Purple Royal Mansion" pricing is still far beyond the surrounding projects.　　House prices "Higher" The mystery of the real estate market, the general compliance with the "quantity in the first" trend, but "9 29 New Deal" one months, a number of large and medium-sized property market turnover plummeted, housing prices did not appear to drop significantly.　　Ma Wenjie said that if the project does not open or expensive to cover the situation, the final price will be very difficult to achieve. Almost every round of regulation behind, there are a large number of projects using this method of manipulation.　　As of April 17 this year, the introduction of "Country 10", many projects in major cities quickly canceled the opening plan, the result is that since April, house prices continue to climb slightly. In the run-up to the traditional trading season of September, dormant new and old projects have appeared.　　In Beijing, in September, 27 residential projects obtained pre-sale certificates, hitting a peak of nearly half a year. At the same time, according to the National Bureau of Statistics, September 70 large and medium-sized cities nationwide prices rose 0.5%, is the biggest increase in the past six months.　　In 70 large and medium-sized cities, 62 cities have risen in the chain, with only 1 cities (Haikou) falling on the chain. Ma Wenjie said a large number of projects shelved the opening plan, which is the same as the nature of the hoard: on the one hand, to reduce the market supply, China's real estate market is still in short supply, which is the root cause of high housing prices, so many projects to stop the opening will reduce the policy to curb the effectiveness of high housing prices, which is the April this year "Country 10"　　Since the introduction of the national housing prices still remain a major reason for high; on the other hand, each time as the market situation improves, these cover plate items are again listed, the price of most consecutive rise, it is in this rhythm over the years, the higher prices. Industry insiders said the supply will be a large increase in the short term Ma Wenjie said that the cover plateThere are two main types of performance: first, in the rapid rise in house prices to cover the plate reluctant, in order to pursue the further rise in prices;　　From the point of view of stabilizing the real estate market, both of these actions should be severely combated.　　In the "9 29 New Deal", the Department of Housing and other departments again stressed that the real estate development enterprise Land Idle, change the use and nature of land, delay the completion of the construction, cover plate reluctant and other illegal acts, to suspend its issuance of shares, corporate bonds and new acquisition of land. Beijing is clearly at the forefront of this. October 25, "Beijing City commercial Housing pre-sale funds supervision and management interim measures" promulgated, the method clearly stipulates that, since December 1, 2010, commercial housing pre-sale funds should be deposited in commercial housing pre-sale funds dedicated account, to ensure that the pre-sale funds priority for the project construction,　　Real estate development enterprises are strictly prohibited to be directly stored commercial housing pre-sale funds.　　In other words, developers in the pre-sale, the buyer to pay the money must first enter the dedicated account, from the development and construction until the House property owners to do this phase of the total amount of funds to ensure that the building can cover up, the remaining funds can be extracted from the developers. Beijing Zhongyuan Real Estate market director Zhang Dawei said, compared to the previous financial policy, trading link policy, pre-sale fund supervision will be very direct hit developers. Because the pre-sale funds first used for building, developers want to make up the liquidity, must speed up sales, and then will promote developers quickly build, fast sales, to avoid developers hoarding land, cover disk reluctant and other acts. In his view, many of the companies delaying the development cycle will not outweigh the gains, will accelerate the development of existing projects, the end of the real estate market may be in the short-term increase in large supply.