PS Mainframe will be officially in China

Absrtact: After Microsoft Xbox, another game giant will officially enter the Chinese market. This afternoon, the Oriental Pearl issued a notice that its subsidiaries and Sony subsidiaries in Shanghai FTA set up a joint venture to engage in hardware, software business. The following is sharp observation

After Microsoft's Xbox, another game giant will officially enter the Chinese market. This afternoon, the Oriental Pearl issued a notice that its subsidiaries and Sony subsidiaries in Shanghai FTA set up a joint venture to engage in hardware, software business. The following is a sharp observation of the Oriental Pearl's bulletin Interpretation:

1, Division of labor. Oriental Pearl Culture and Sony China will set up two companies in the Shanghai FTA, responsible for hardware products and software products and services respectively.

2, the composition of equity. 2 joint ventures, one named Shanghai Oriental Pearl Cable Music Culture Development Co., Ltd., registered capital of 10 million yuan, Oriental Pearl Culture holds 51% shareholding, Sony China holds 49% equity; another named Sony Computer Entertainment (Shanghai) Co., Ltd., registered capital of 43.8 million yuan, Oriental Pearl Culture holding 30% Stakes, Sony China holds 70% per cent stake.

3. Business scope. The two joint ventures are operated for 10, responsible for the production and marketing of game equipment, marketing, licensing and wholesale of gaming software, network services consulting and general commercial advisory services, and game development related technical advice and services.

Bulletin Analysis:

1,ps host received a formal entry permit, its path to China and Microsoft Xbox similar, are through joint ventures in the form of Shanghai FTA business.

2, the impact on domestic parallel channel is limited. Video game bus an employee in received sharp observation telephone interview said, PS Mainframe to make money, need to consider 2 things, one is price, the second is content. Domestic parallel market has developed a number of pursuit of low-cost hardware and free content of the players, if the PS host can not provide competitive prices and content, to carry out business is difficult, they need to restart the education market.

3, with the Xbox, PS Mainframe officially into China, it is estimated that the mainstream of Nintendo into the Chinese market is not far off.