Public relations new means: Use the Sky Network to promote public relations

Public relations new means: Use the Sky Network to promote public relations

With the advent of the Internet era, the new media development momentum has been very strong. Major businesses have shifted the battle battlefield to the network, especially the social media that the Internet users have gathered. Now as soon as a mention of "marketing", "public relations" most people's mind must immediately emerge a series of related words: "Microblogging marketing" "Virus video" ... But many people are ignoring social media-professional social networking sites.

I think that this kind of website will become the new position of Internet PR, because it does exist other social media can not match the advantage conditions. Below, I use the Horizon Network (www.tianji.com) to illustrate.

Horizon Network:

Skyline is China's largest professional social networking site with more than 9 million users. The user base is mainly composed of middle and high-end professionals and top university graduates. As a social networking site dedicated to the workplace elite, the core value proposition of the Horizon Network is: Gathering professionals, job hunting and career development, and finding opportunities for business cooperation.

In my opinion, the success of the Horizon network is that it makes good use of the various resources of the Internet, the social networking site to achieve the ultimate, to create a comprehensive three-dimensional social new model. Here, the real-time update of a variety of career and industry information, bringing together the top executives of major companies, while "Friends" (Sky Network users nickname) Exchange interaction, set up a variety of small circles, open up topics for discussion. At present, the horizon network of new users has reached 500,000 per month, the development of a huge potential.

PS: If you still do not know how the sky network is a thing, then hurry up to make up a lesson it, otherwise can really out.

How to use the horizon network to promote public relations

1. Easy to find the people you need most

The biggest advantage of the horizon network is its vast variety of user groups and convenient search patterns.

Whether it is on the home page of the Horizon network or its major plate areas, you can find an advanced search box. Through the clear name, the company name, the Graduate school and so on can accurately find the person who needs to find. If this information is not, you can also in the plate area, through the topic classification, find your circle, know more relevant people, such as journalists, editors, exhibition operators and so on. In the industry certification channel has the classification of various industries, from which also can pinpoint the industry expert level.

2. Establish communication with your contact person and keep online contact

First of all, when you set up your personal data (both Chinese and English information can be established), you can choose to set up the public information of the Web site, your public information into the search engine, to facilitate the potential contact quickly find you. Second, in other users ' interfaces, you can easily find their contacts and current position information. In this way, the basis of two-way communication is easily established.

3. Expand your contacts to make your communication wider

The skyline offers a variety of ways to expand your network. Comment in the news area, share, participate in clubs, communicate with more people through online communication, participate in or create activities, gather more potential contacts ... Here, the average person can make up to 144 one-time friends, 15,780-bit two-degree friends, to obtain 100,660 contacts!

4. Understand the needs of your industry and its users to accurately locate

In the Horizon network's "discussion" area, there are a variety of thematic divisions, including the current various industry hotspots, and in the "industry" plate, there are countless industry experts to express their views, we have a lively discussion here. In addition to the fun, to express their opinions, you need to pay attention to, here is a great information melting pot. Not only can you summarize the development trend of your industry, but also find out the potential needs of users, which is of great guiding significance for future PR projects.

5. Find opinion leaders and take the lead

By looking at a person's views, participating in discussions, and getting support votes in a discussion area, you can easily find active users and find the opinion leaders you need. Most of the people in this area are grass-roots. If you need an expert level, you can go to the "log" or "Industry" section. Here are the Sky Network certification industry users and their opening column. Due to the strict control of the horizon network, there are currently no more than 50 columns to apply for success. Therefore, the authority of these people is very guaranteed.

6. Build credibility

Based on the above analysis, you should know that to establish their own credibility is very simple: actively participate in the discussion. The more votes you get, the higher your credibility. If you can publish a professional article, get recognized as an industry expert, visibility will be greatly enhanced, there will be more people to take the initiative to contact you.

7. Improve social skills and PR ability

Horizon Network is also a very good learning platform. PR people can get the latest industry information and other information in real time, and also through powerful search, find other PR practitioners and their published articles, discuss learning, or join or build their own coterie, communicate with others and improve your social skills.

It is important to learn to listen and observe and to join the interaction. You have to pay attention to what kind of topic is easy to arouse the discussion, how to express the way more can be recognized, from which users are interested and completely not interested in content, and develop appropriate information promotion plan. In this way, it is easier for you to gain more effective interaction and enhance PR ability in the Horizon network.

As long as you study the Horizon network, you will find a better PR promotion platform.

You are welcome to exchange your experience of using the horizon network.