Put aside SEO talk about website operation

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SEO is an indispensable part of the operation of the Web site, but also the internet marketing in the "tip of the iceberg." On the network many stationmaster or seoer to SEO to think very complex, actually I thought the SEO can very simple one sentence generalization: through the search engine obtains the traffic, does not take the SEO and the website operation, the network marketing pulls together, the website operation speaks very abstract. Today I put aside SEO talk about the site operation, personal webmaster too much, read a lot about the website operation mode of the article. But I feel more and more confused. How can the website be operated to make money? How to make your website become a brand? Just a friend sent me a website, let me help to see:

First of all, I am just a rookie webmaster, not professional engaged in Web site operations. This is a place to provide takeout, food delivery site, a bit like a classification information station, this station and the classification information Station competition. Because the current part of the market has been classified information sites (such as 58 with the city, the list network) occupy. In fact, this station SEO do a good job:

But today do not talk about SEO, combined with this example to explore the nature of the site operation. It is obvious that visitors to this site have the biggest purpose of ordering meals and ordering takeout. Now many office workers are out for lunch, and most commuters like to order takeout. Especially when the weather is hot, and most of these people will go to some economic, affordable snack shop or small hotel, these small restaurants also improve delivery service. From this point you can roughly determine the target audience: office workers (and the low level of consumption of people), any one of the first site operators to consider the site's target audience, I do not need to be long-winded. Take a look at this. function Navigation of the menu network:

Functional navigation from the site can be seen that this site involves a lot of services, such as the call to sell, find snacks, drink and so on. A bit like a local portal station, but I feel that a website involves too much service. Often do not have the energy and money to do a good service. Site positioning must be accurate, so as to grasp the needs of a specific group of people, if this site is just a provision called takeout, ordering the site. I think a Hefei also have a lot of office workers choose to order at noon. Most of these people are the young people, and this is the site of the target crowd characteristics. The website function navigation has a waiting meal game, similar application platform. To determine the theme of the site, the target audience, the target audience characteristics, the following analysis of how to run the site:

Why do users choose to order their meals on this site?

Let the user get some actual "benefits", through some preferential way can let the user actually feel the benefits. For example: to the website registered as a member, to reach a certain level is to send a coupon. There are many sites in use for discount coupons and so on. The difficulty is how to negotiate with merchants, not only to ensure the interests of businesses, but also to allow users to benefit, of course, the site can also be profitable. If you just give the merchant a place to advertise, then charge a little advertising fee. Why does the user not go directly to Baidu, because the user just want to know a business contact.

Think carefully about your user's consumption level and consumption habits

For this segment of the population, economic benefits are the most important. Because, like the author of the office workers, wages are not high. If a Chinese food to spend more than 20 yuan must not accept, the author carefully looked at the site on the price of food, most of the relatively affordable. But such businesses are generally small business, and the boss does not understand the network. So it is difficult to cooperate, advertising fees are certainly relatively low. Early may be free to advertise to businesses, and then the site traffic to do up a little bit of advertising fees, the most fundamental or business cooperation. Through activities to improve the visibility of the site, in fact, as long as the business in their own menu to write the site's address on the line, the promotion of the most simple and effective way. I believe that the future SEO will be divided into network marketing, and SEO will be more refined, good today to chat so much.

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