Ranking traffic are cloud site keyword determine not to take for granted

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the whole website construction and website optimization process, keyword choice determination is a very key link. Believe that many enterprises or personal webmaster, have constantly adjust the site keyword, site title and content description of the experience. The author is the same, even so that the site suffers from the search engine down the right penalty, the frequent adjustment of the site keyword to bring the lesson is not profound. In the search engine view, the site title is the theme of a site is the soul, change the site keyword means the theme of transformation, the weight of the new consideration is also understandable. Frequently modify the site title Good keywords, there are malicious to cater to the search engine, into the observation or appropriate down the right is not puzzling. Since the adjustment, because of the established keyword or site title, there is not the right place, or for the sweeping not very good description of the site, or to ignore the search is not conducive to keyword optimization. Just if things have to be done, frequent changes to keywords are not something to be advocated. How to avoid the frequent adjustment of keywords? It is more important to set aside the subjective consciousness, and to take it for granted is the most undesirable.

Take for granted one: the more keywords the better

Key words of course, the more the better, such as Web site, if you can at the same time the site construction, website production and other related words all ranked the forefront of the search engine home, there is no doubt that such a keyword the more the better. Unfortunately, many people have identified a lot of keywords, but the rankings are very close, even the search engine before the few pages are missing. There is no point in having such a keyword. Therefore, in the choice of key words, Shanghai website Construction company Pilotage Technology think should meet the theme of the website, "few few" rather than "all-inclusive". The fact is that the weight of a website is always limited, too many keywords will dilute the weight, resulting in the site's center of gravity instability, ranking for a long time tepid.

Keyword choice not only to "few", but also to have relevance, for example, a group of Web site Building keyword Examples: website construction, Shanghai website Construction, Shanghai website Construction Company, these three words follow concentric and many round guidelines, center is "website construction" This word, "Shanghai" and "Company" is extension word and long tail word. The advantage of such a keyword is that it can accumulate weights effectively. How can a Web site have a lot of different themes? At least one page, the keyword does not recommend more than three, but the key words are definitely effective performance weight of the ideal way. Just how to choose the key words, determine which words, still have great knowledge. Ranking does not necessarily have the flow, there is not necessarily the flow of orders.

Take for granted the second: think there is the flow of ranking

With the author's experience to do an example, is now through the keyword search "small and medium-sized website construction", "professional website construction" Such words, the author of the company's website ranking is still very close to the front. In a long period of time, these words ranked in Baidu or Google search engines, rankings are the top three, unfortunately, there is no one click on the rank of traffic conversion. Clearly know the rankings and flow is a different situation, so why would make such a low-level mistake? Because the keyword selection is too subjective, too much in accordance with their experience to do, and ignore the user experience. Or, to replace the user experience with your own subjective sense.

Subjective consciousness is unavoidable, and the individual's experience and subjective consciousness should be given the most basic judgment before it can bring about the value of flow and conversion. But too subjective, susceptible to empiricism or dogmatism, to make mistakes and detours. In the determination of keyword selection, we give two comparatively scientific methods of judging and discriminating. One is to analyze the site traffic, which keywords or extension words to bring more traffic, and which keywords bring more value for the traffic. Then, the Web site data for vertical and horizontal comparisons, with reference to the value of the key words on the leap; the second is the excellent website of the Expo peers, look at competitors, especially which rankings in front of the site, the keyword is how to determine settings, of course, the most effective way is to combine both.

Take for granted three: think that there is flow is the order

Ranking does not necessarily have the flow, then there is not necessarily the flow of orders. For example, a website construction company's website, often send some current affairs news to own website to go up, because all is hot search word, so may bring more considerable traffic, but these flows have no practical significance. That is, although many clicks are coming, the content is not what the user expects. Effective solution to the relationship between flow and conversion, the only way is to let the keyword and site theme coincide, when the user retrieved the content is exactly what it expected, of course, will increase the rate of conversion. If the keyword and the site theme and to express the meaning of the same, the only way to improve the flow rate of conversion, it is only to continuously improve the user experience. The scope of the relevant user experience is very broad, the most fundamental is to enhance the quality of the site content, there are high-quality content of the site, users will really like.

Ranking traffic are cloud site keyword to determine not to take for granted! This statement may be arbitrary, because many large web sites need to rank also need traffic, and the more the better. We will narrow the scope of the application of this article to narrow to the regular promotional display-type corporate website, narrow to ordinary grassroots web site, Shanghai Web site production company Pilotage Technology (http://www.joyweb.net.cn) can be sure to point out that the ranking of traffic are floating clouds, only orders are the most power. And one or several positioning accurate keywords, is to enhance the flow rate of the most powerful way, and all this is not by subjective conjecture, scientific and powerful data is the fundamental support flow conversion rate. At the same time, in the keyword selection process, analysis of competitive peer site should also be required homework, is definitely the key to determine the success of the shortcut.

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