Real Estate Network Forum to promote fine to do a paste better than mass

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Engaged in real estate related work, 2011 observed a lot of real estate network, found that most of the grassroots webmaster or is a small team of two or three people. The main reason is that local real estate information is relatively easy to obtain, generally in large sites, such as SouFun, fairs and 58 of several large platforms, you can get enough advice. Second, although the trend of housing prices this year is not optimistic about the local needs of a family, there is still a strong purchasing power, sober mind know, like buying shares, who can guarantee you at the lowest point to buy, the highest selling it. The construction station resources and the demand together formed the real estate website competition intense main reason.

Again, I was Chongqing a real estate network promotion Commissioner, counted up to do this job is almost a year. Because the boss is more open, willing to invest, we also tried a lot of real estate network to promote the way. To promote the position of the network, site SEO is essential, followed by the promotion of external websites, for the promotion of the Forum, spent six months of careful maintenance of a post, but also brought a small profit, expanded the local visibility.

1. Select the Forum--local well-known forum as the main position

Forum to promote the first element that is so, here simply, a lot of friends like in the Baidu Bar and SouFun such a nationwide platform to do the promotion, I tried, the effect is very unsatisfactory. Although these large platforms have local sections, but the user cohesion is not high, look at the posts in these forums and publish time is very clear, most of them are advertising stickers, publishing time interval is also very long, no one popular, to send a post, at most can be as a chain to do. And why recommend local well-known forum, the reason is very simple, take the 19 floor, basically gathered Hangzhou 80% netizens, moreover because property special nature, to really deal with the need for long-term attention and careful preparation, basically are occasional look at the latest information, just need a family are local masses, The local forum basically includes all the people who just need it, and secondly, most of the local forum will have real estate property market This section, even if the current popularity is not high, as long as the entire forum has a large number of potential users, and the relationship between the moderator good, there will be a great harvest, this in

2. Forum promotion Content Construction--house price forecast + Real Estate Summary + Comment

There are valuable things people like, forums, web, blogs, websites, you are the manufacturer of network information, you must comply with this. From now on, prepare the industry "secret" information, with me to the forum to promote.

First the post title, the importance of this self-evident, but also by the many people mentioned, my title is very simple, "before and after 3 years, about the best time to Buy (update) from the city value and the surrounding city price comparison", there is no special consideration, mainly is often top stickers, replies, to maintain the forum can be manually.

Content, the first 5 floor of the post is very important, 1 floor I was first as a content page to deal with, and later adjusted to become a simple introduction and floor navigation, easy to see the post. Pre-content must be solid, I put myself on the local main area of the good real estate are selected out, a comparison and reviews, and then on how long to buy the problem. For the real estate industry, the location, price trend, opening, developers, properties of these several key words involved, it will certainly arouse people's attention.

Reply The Netizen question and the interaction, this is more important than the post, has the communication mechanism, to hereafter the new friend has a reference, everybody asks the question top post, naturally does not sink. In addition, the source of the topic is mostly from the discussion. Because some friends in the Forum are not accustomed to publish their own real estate information, but also want to give them some advice. I received a lot of SMS in the station. Many SMS I also through the partial publication and in the post reply, this also can let more friends understand to the landlord exchanges and the interaction.

3. Communicating with the master and Forum administrators--a lot of benefits

Just registered account obviously no privileges, however, in a plate mixed face familiar, moderators, administrators know you, you can apply for more benefits. Post add essence, plate top is very simple thing, if can recommend to the Forum home page, can attract a lot of traffic. After several months of efforts, the end of the forum held a forum star selection activities, Haha, to be able to get the housing plate recommended shortlisted is very honored, but also for the next year to promote the accumulation of power.

4. For the website promotion-low-key

After all, is the platform of others, people do not have to be too publicity. 1 floor has introduced himself, said I was a real estate network staff, this is natural, on the one hand, confirmed the work in real estate related to the content of reliable, trustworthy, second, in the Forum reply and comments, a lot of mention of colleagues blog, the company's micro-blog, the company's data sheet source, to pay attention, in the promotion process, And did not send a few links, also did not send the company's website, from many aspects of the promotion from the source, the same can play a very strong search power. such as "Field real estate data" This keyword, now can arrive 40-80 Baidu index every day, and this is the word I created in the Forum, my reply and comment on the many times mentioned this keyword, the heart of a friend, really accurate flow, do not tell him, he will spontaneously grope to our website, more can reflect your value.

5. Several issues to be noted

First, understand your industry, learn to collect data every day, a lot of friends like me is to do the promotion, the network Promotion Commissioner must not be limited to the promotion of knowledge, as the forum to promote the same, can not write the content, no point of view, how to get support. For your own future good, in order to do your job well, learn a little bit no harm.

Second, from the user point of view. Many friends still stay in the mass era, the year before, that is, 2010 mass is very popular, very effective, but 2011 own experience, very difficult. Not technology, but the improvement of the quality of netizens, we are more familiar with the network, clearly know what they want, where to find. Like A5 is a webmaster often go to the place, all about the website problem, I will directly enter the domain name, questions and search. The same reason, in your industry, whether there are similar users to operate a set of behavior, from these points of view, the promotion to the extreme.

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