Register fell to the fourth CN domain name how to "regain lost ground"

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

1, the promotion of the CN domain name is the first to restore the trust lost in the webmaster

2, recommend management departments to revise the relevant policies, for individual open CN domain Name registration

3, open individual registration is the general trend, but still need to address the number of registrations, domain name registration information Audit and registration information management, as well as the transfer of domain names, transactions, pointing, forwarding and other issues

At the end of 2008, the US authority's domain name registrar, VeriSign, issued a statistical report saying that the number of CN domain names has surpassed that of Germany. de domain name, become the world's second largest top-level domain name. News, the industry is bullish on the development prospects of CN domain name, think. cn domain name greatly surpass the global registration volume first top-level domain name. com trend.

However, the facts are not as expected. According to the latest statistics released by VeriSign, as of the first quarter of 2010, the number of domain registrations in the. com ranked first, while the CN domain name was dramatically second to fourth from the world, and the fourth momentum will continue to develop.

Policy mutations

CN domain name suddenly "cold"?

CN domain name registration slowed down, to a large extent by the impact of management policy mutations.

At the end of 2009, Ministry of Technology and China Internet Network Information Center (CNNIC) heavy attack, the rectification of bad domain name applications, a large number of domain names were deleted, CN domain name registered a sudden decrease, this is the CN domain name suddenly into the cold winter period of the most important reason. According to CNNIC's latest data, the number of CN domain names registered has declined rapidly since the start of last December's clean-up operation. December 2009 CN Domain Name Registration volume of 8612100, and this January this number is 7697330, February for the 6140809,CN domain name registration number of more than 1 million per month, the alarming rate of decline.

CN Domain Name Registration policy is also one of the factors. First, at the end of 2009, CNNIC closed the Chinese personal User registration channel, allowing only companies, institutions, etc. to register. Half a month later, CNNIC issued a circular, clear individual registered CN domain name can continue to hold. A few days later, CNNIC announced that it was studying the option of allowing individuals to register. The sudden loosening of the CN Domain policy has sparked concern and panic among Internet industry practitioners. In this mentality, a large number of users for the CN domain name loss of security, and instead look forward to a more stable policy environment, and then choose to register other types of domain names. As the "NetEase" recently conducted the title "If you do the site, more likely to choose which domain name?" Survey results show that only 5.33% of netizens choose the CN domain name, but 94.67% of users choose the. com domain name, from which we can see that policy risk has seriously affected the Internet industry practitioners of the CN domain name confidence.

CN Domain Name registration is also one of the reasons. CN domain name for the full implementation of real-name management, domain names to resolve the need to perform procedures, the registration of the webmaster Domain name and website operation is very unfavorable, so that most of the site is prohibitive, so that the majority of the webmaster to the CN domain loss of interest. Moreover, for the majority of users, to adapt to the registration of real-name and other management requirements need a process, and the process may be quite long, which caused a large area of the CN domain shrinkage.

Although the current number of CN domain registration into the trough, there is even the possibility of further decline, but we should see that the CN domain name still has some advantages, such as: Cnnic of the treatment of bad domain name application of the proportion of the decline in the safe and trusted CN domain name brand to establish, CN domain value has been Also increased the international competitiveness of the CN domain name, this will be the future of the CN domain name of the vigorous and healthy development lay a solid foundation; in the domain name resources, the. com domain name in the world has been popularized around 20 years, it is difficult to find a better name, but the CN domain name also has a certain resources, internet practitioners have a greater choice; CN domain name disputes, in China can be resolved, the interests of Chinese enterprises are more secure; Moreover, the CN domain name server in China, Beijing, Shanghai, Guangdong, Chengdu and other large cities have backup, can effectively avoid or reduce network problems to the Internet practitioners to bring losses.

Advance Real-Name

CN Domain Name Glow Second spring?

Even if the advantage is still in, but the CN domain name to "regain lost ground" is not easy, save the CN domain name road is still very long.

First, the promotion of the CN domain name real names need to restore the trust lost in the webmaster. In this respect, the management of the name of the webmaster policy to restore the loss of trust is inevitable, such as the coordination of the domain name resolution and record the relationship between the settlement can be resolved, but the Web site can not open and can not be opened to the failure to complete the record of contradictions.

Second, the management department should revise the relevant policy early, early for individual open CN domain name registration. Some experts believe that, because China's personal domain name registration "Implementation Rules" and "management measures" conflict, to the reality of personal application for registration of domain names brought a lot of confusion and inconvenience. To this end, it is recommended that in the current real-name real-names measures are basically effective, China's domain name management agencies to revise the relevant regulations, policies, and expressly protect the legitimate rights and interests of individual registered CN domain name, early formal for personal open CN domain name registration.

Although the open individual registration is the general trend, but still need to consider and solve many problems, so as to avoid the CN domain name Flash.

One is the number of personal registration issues. Whether to limit a person can only register a domain name, or a real-name information can correspond to multiple domain names. If each person can register only one domain name, compared to the previously open and free registration environment, CN domain name vitality will be greatly reduced, if not limited registration, or limit a certain number can hold multiple, it is conducive to the revitalization of the CN domain name, but in the management and information audit will inevitably have omissions, registered users are easy to circumvent the regulation of loopholes.

The second is the information audit of domain name registration and the management of registration information. Real-name is not without loopholes, the use of false documents, false phone numbers, false address and other false personal information registration will certainly appear. The establishment of a scientific and effective registration mechanism, naturally easy to detect false information, but this undoubtedly increased the management of management costs and workload. Moreover, the management of registration information needs to establish a sound retrospective mechanism, the regular review of personal registration information is necessary. Then, the CN domain price will be inevitable, the past one-yuan registration of the era will be gone forever, will greatly reduce the appeal of CN domain name.

In addition, there are domain name transfer, trading, pointing, forwarding problems. If the transfer is prohibited, management will be much easier, and it will be meaningless to open up personal registration to save the situation. While opening transfers and transactions, real-name information also needs to be changed. If users do not actively change the information, it will be difficult to manage and investigate the transfer of the site's responsibility for non-compliance. This further involves the point and forwarding issues, the existing provisions are the individual to hold the domain name is prohibited to point, forward, once this situation, the domain name will be stopped to resolve, even if the site has been filed is useless. Domain name record and site change domain name often cannot simultaneously, this will cause management of disorder. Real-name implementation, pointing, forwarding on more stringent restrictions, if the record efficiency problem can not be resolved, and pointing, forwarding the conflict will be more obvious, personal webmaster to the CN Domain information will be further reduced. Therefore, for the CN domain name individual registration, not only to consider market demand, but also to establish an effective audit mechanism, so as to glow the second spring of CN domain name, but also by netizens and CN domain name of the welcome and understanding. Otherwise, the CN Domain Trust crisis will be more spread, the CN domain name to the world market will become an empty words.