"Reverse attack cock Silk" Kobayashi: Entrepreneurship just a little bit forward

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Xiaoping in an interview with the entrepreneurial state, said he summed up a law, all he only value models ignore people's projects, most of them failed, but those who because like this person and voted for the most successful projects. "In particular, early investment, is to cast people." "I do not know the universal value of this rule for investors, especially early investments, but at least it's a point--people are the starting point of entrepreneurship." As the "entrepreneurial State" of the Science and technology blog, "Fast Carp" focus on the entrepreneurial circle, in addition to reporting domestic and foreign entrepreneurial projects, but also reported entrepreneurs, launched the "reverse hit cock silk" column. Not those entrepreneurs who have already been successful, but those who are still on the road or are about to embark on an entrepreneurial path.

These people like our classmates, friends, they do not have a deep background, or too much resources, and even a lot of people do not flavor full education, but they have the industry independent thinking and judgment, have past experience. Of course, this section is not to write about the plight of entrepreneurs, not to talk about the success of learning, nor to analyze the entrepreneur's personal journey, this column to record the growth experience of these entrepreneurs, or in the creation, doubt, mistakes, reconstruction of the facts and cause and effect.

When I proposed to the Kobayashi as a "reverse Hit cock wire" section of the report characters, and casually said the sentence, "he seems to have just gone to Dubai tourism", my colleagues almost at the same time patting the table envy envy hate to shout out a roaring body "this is cock silk?!!!", without disguise to show our cock silk color. Well, cock Silk is a mindset, who says entrepreneurs can't go to Dubai?

Xiao Lin full name Lin Xinglu, Kobayashi is his net name, when he became the user of Yinghai Wei to start Internet, use is this name. He was born in 80 and dropped out of school. Did not go to buy fake diploma, also did not go to the technical school, with a 386 self-study programming, he stepped into the Internet industry's first company is Yinghai Granville, this is China's first Internet access service provider, the year in Zhongguancun set up billboards "Chinese, from the information superhighway how far?" 1500 meters north. Has a milestone in China's internet industry. Lin Xinglu, who became Yinghai's "Junior network administrator" when he was 17 years old, later worked on a number of important companies in the early stages of China's Internet and now focuses on entrepreneurship in the field of mobile education.

Founder of Beijing Lin Xinglu Technology Co., Ltd.

Shun-eun technology focused on mobile education, the team's brand called mobedu.

1997, 17 years old joined Yinghai Granville

1999, joined run Xun Group

2001, joined the Henderson Albert

2003, create Digital Peak

2004, joined 265 CTO

2007, founded product letter Albert as a personal portal

And in 2000 to participate in the launching of it writing community donews.com.

Kobayashi shared his experiences with Yinghai, 265, and Liu Yan and Cai. The readme reads as follows:

A computer-triggered chain reaction.

Actually I was their user before I became Yinghai. At the end of 1996, Yinghai in eight cities nationwide, opened in the SEG electronic market opposite. My desire at that time is to do the same computer program Baijun, is self-study computer, often bubble in these two places, ask all kinds of questions, and people there are very familiar. Later I registered Yinghai Granville, because I did not have the legal age, they gave me a green light, I became the Yinghai age of the youngest registered users.

Yinghai Wei Shenzhen Branch general manager Song Yi Wisdom is to know on the net. Old song often online, I am a very active user, often ask a variety of questions, and then some of their technical staff can not answer, so may also arouse his concern. After I met him, I often passed on my software to him. In addition, there are some netizens also met at that time, like the 1995 software Reds Du Hongsu, I was from his website to meet Liu Yan, then three people together to launch donews.

Then the old song Let Me Go to Yinghai Granville, that year I 17 years old. I was working with my dad as a hydroelectric manager, and he didn't agree with me. This is really a drama, in fact, I can go to Yinghai first to thank is my father, because I dropped out after 13 years old, is he regardless of my mother's objection to the teeth I bought a 386 computer, I began to self-study, this is almost my first major turning point in life. But this time to Yinghai to support me is my mother, she said, "You should be in this area of development, ignore your father, go to work!" So, the support of my family is really important, and the two major inflection points of my life come from this.

Yinghai the highest technical department of each division is the operation Department, specialized Management Server. I later became interested in the work of network management, and looked everywhere for learning data research server, but also try to use three computers at home to cloth a small LAN, and then lead the Internet. Later, the company really approved me into the running department. At that time I also released the first 88x31 size of the small advertising network, with the Network Alliance similar "star network Love True logo interconnection."

Old Song was very concerned about me at that time, but also make a misunderstanding. There was an email from the head office, I remember the headline is "Work for the company?" Inside told a story, the protagonist of the answer to this question is "for the resume." The man worked very well and worked very hard, but after the company went public he would leave and start a new job. Because he thought the most rewarding process for him was to add to his resume and help him find a better opportunity to achieve greater value in a step-by-step way. I was very excited at that time, feel special consent, returned an e-mail, said that our hometown has a saying: Young spell famous, old to eat fame. I mean, when you're young, you have to fight. The results of the old song read, give me back to the mail mercilessly taught me a meal, said I can not see the fame so heavy, not impetuous. I was wronged and felt so misunderstood that I didn't want to do it. But think about it, before leaving to do things well, or not more people wrong to see it. Now think about it, I was a stubborn do a thing, this is the professionalism.

Before I decided to go, I did it especially seriously, customer praise repeatedly. I wrote the resignation of the old song, the old song received after the special Call me, earnest to say is actually good for me, let me keep his e-mail 10 years later to see. After listening to his words, I cried, when I was 18 years old. I really kept that email for more than 10 years. I have always respected him. So later Yinghai Granville downhill, March 1999, more than 10 management group resigned, old song to run Xun group prepared to set up run Xun Internet company, he asked me if I was interested in the past, I agreed.

In front of my work experience, for a long time I was very important to others to my approval, follow the person walk. They did give me a lot of help and led me into different new stages.

Later Chen invited me to join voice communication, 2001 he went to Heng Ji Albert, also brought me, and highly recommended. At that time, Henderson Albert is the leader of China's handheld computer, Chen She Tao for my breath, let people accept me this low education high salary. But soon, I got the endorsement of President Zhang Zhengyu, because some people can't solve the problem I really can think of ways.

In fact, I also do while learning. Like in the sound communication, I am responsible for the short message Gateway project design and development, the company requires platform-independent and must adopt Java development, no Java development experience, I finally again on the back of a heavy burden of pressure. I use the national Day during the day to stay at home to chew Books, through ICQ to the Internet Java Master at any time to consult, the problem has finally been resolved.

From Yinghai, I was older than me. In the same situation as the permanent Albert, the boss gave me a privilege, although there is no management position, but I do not need to my immediate superiors but directly to the boss report. 2003, the boss let me to Wuhan pull a team, to create digital Teng Feng, as the technical department manager. At that time, I began to independently become a manager.

I went to Wuhan, feel particularly uncomfortable, Wuhan's environment relative to Beijing too, coupled with the reasons for love, I have to leave the idea to return to Beijing to start a business.

At this time Cai to Beijing on business, when 265 of the site by venture capital concerns, is about to get investment, decided to set up a company in Beijing and invited me to join the CTO, I went to 265.

Zetsche and I were introduced by Wu Xinhong. In 2001, Cai also drove the car from Fujian to Lufeng to see me, he is such a person, always said, "Meet three rare." Later, old Cai because of the fm365 domain name to get into trouble, I introduced him to Liu Yan. Later Liu Yan many times to tell me that the old Cai is very smart, emotional quotient is very high.

And Liu Yan acquaintance is from Du Hongsu hotsoft.com.cn website, this is the earliest software distributing center. At that time, I often go to this site to see if there is anything new. Once, I saw on this website, "knowledge hero • Zhongguancun 50 people" electronic version, the author, Liu Yan, looked at the content and found that this is what I had to see every week before Beijing, the "China Computer newspaper" character sketch, on top, I found Liu Yan's personal homepage and ICQ number, and therefore met Liu Yan.

Know Liu Yan soon after, often in ICQ communication, and in his spare time to help his personal website liuren.com do some development. Later in my, Liu Yan and Du Hongsu party, Liu Yan put forward want to do a and circle of friends Iven site, Du Hongsu The planning of the software people come up with a variety of functions, and the site name first named "It Spring and autumn."

I promised my spare time to help Liu Yan do "It Spring and Autumn", officially launched on April 19, 2000, and the name is "it writing community", Liu Yan began to inform friends around, in the "it writing community" to open a column.

Liu Yan, Du Hongsu and I three people, once again meet, is in the Du Hongsu of your billows, discuss let more people use, and promote freedom and equality, and let Li Rong help register www.donews.com, meaning is "do news, News". Similarly, Du Hongsu not forget to "it writing community" think more ideas, online interviews, manuscript manuscripts, special articles, "incisive, bullshit scoring system" and so on. This time, is by the crystal Company's boss, in its vicinity of the dream Jiangnan please guests.

The sensibility and rationality of entrepreneurship

My first attempt to start a business is 19 years old, is leaving Yinghai Granville, I and a few friends in Shenzhen, when we talk about, they each about 100,000, I have ideas and technology, each can account for the number of shares. Also write plans, plans, do analysis, what can be developed in the future, now how much, will soon be able to recover how many years will go into the right track, think can be beautiful, special blood. As a result, many practical problems have not been solved, which led to the failure of the new company before it was established.

When I returned to Beijing in 2004, I was planning to start a business again, but only for one months. Because I am doing technology development, to do the market, business is not very good, I found a friend partnership. Although the company has not yet been established, but we have a team, and developed products, the first month has nearly 200,000 of the revenue. The partner made the false accounts and pocketed the money and set up his own company in the name of his wife.

So at that time old Cai Lai to find me to join, I consider oneself really lack of some business experience, resource integration ability, can go to a start-up company again experience, so did not hesitate to go. Old Cai at that time management way also very grassroots, very lake, this let me at the beginning some not adapt. In the middle of this I also put forward a lot of standardized management recommendations.

The p.cn that I led independently in 2008 was a project that was hatched in 265 in 2005. After 265 was acquired by Google, I took the p.cn and the team out to do it independently. In addition to Chua, and I and three other partners, I have a higher stake than the three partners, but the four of us have the same right of speech. Soon this project achieves 3 million users, although this with software 10 million user's safety line still has the distance, but the development momentum is very good. Then someone to invest in this project, the beginning is IDG introduced the American Sequoia, the other side said to vote 5 million dollars, old Cai feel less, to 10 million, did not talk about. Finally, Google voted 6 million dollars. In fact, p.cn is a technology-good project, when I and old Cai Du very optimistic about personal website, did a lot of technical innovation. But Google is not looking at the project at all, it's traffic, so the project is being marginalized in Google, and with some of our partners having some disagreements, I dropped the project in 2010.

So at that time I was with friends to start this thing is very touching, may be in the p.cn may be doped with friends, rational and perceptual stir together, we make friends very good, together sometimes will have complaints. This is really very subtle, to deal with the need for some sense of discretion and grasp. As I began to promote p.cn, I was still very introverted, do not know how to deal with these things, I would like to find Huajun, but embarrassed to talk to him face-to-face, on the QQ to tell him can help push. As a result, he particularly actively put forward in their installation must be recommended, to know that the installation must be in the Chinese military Software Park every page will appear, how much publicity. So these things let me reflect, friends how to help each other, how to cooperate, how to clarify the boundaries of the rules.

Now the letter of technology is my own first project of independent entrepreneurship, focus on mobile education products (Editor's note: Letter of science and technology focus on mobile education, the team's brand called mobedu. Mobedu has now launched 10 children's education applications, gained a cumulative 1 million download volume and is developing a tablet operating system for children. See Fast Carp report). In fact, I always want to do an education project, my first job is to compile education software, and then see Bill Gates, Jobs book, feel to affect more people. With the addition of a daughter, I think it makes sense to do education. Of course, in addition to these complex, but also to consider the possibility of the introduction of the ipad, I think the development of mobile education must be a trend.

However, the trend to do things also need time, like my previous several jobs, such as Yinghai Granville, run Xun is actually very forward-looking company, did a lot of pioneering and tentative work, but the lesson is the pioneer is also most likely to become martyrs. So I now do mobile education products, often to pull back a pull, look forward to a little, action pragmatic point. The year before last saw the United States in addition to the kind of toys that can play on the ipad, I feel particularly good, pure software sales often difficult, hardware and software combination will be more in line with the current consumption characteristics. At that time to the United States to send a friend back, and then study its principles and implementation methods, pondering whether there are other applications may. But we do not have this kind of products at present, because such products in the United States has not yet become popular, in the country still need a process. We are currently working with offline channels to launch a number of products, gradually in the industry to promote.