4 people create the road of rich people to comb the process of entrepreneurship, we summarize the following road map to create rich. Our entrepreneurial activities are divided into three stages: before, during and after the venture. The different entrepreneur's main body (different gender, different occupation), they create the rich road difference, as well as manifests the different entrepreneurial characteristics and the rule. Focus on the entrepreneurial practice of Chinese people, from the people's perspective to understand their entrepreneurial way to get rich, try to tap the common common characteristics and typical differences in people's entrepreneurship, summed up the success of entrepreneurial factors and innovative practices. 4.1 Men and women to create rich each has characteristics 4.1.1 female entrepreneurs are increasing in different years, the main entrepreneur or male, but with the passage of time, the proportion of female entrepreneurs in the year increased. 4.1.2 men and women entrepreneurial motivations are basically consistent in entrepreneurial motivation, there is little difference between men and women. Achieving life goals and wanting to be rich is the main reason that drives them to start a business. 4.1.3 Entrepreneurial quality identity similar to entrepreneurial quality, male and female identity is similar. Surveys have found that men are more opportunistic entrepreneurs, while female entrepreneurship is more based on survival needs. In contrast, in entrepreneurial quality, male entrepreneurs seem to value the ability to take risks and grasp opportunities, while female entrepreneurs emphasize perseverance and good learning qualities. Differences in industry choice of 4.1.4 Entrepreneurship The results showed that there were significant differences in the choice of industry between men and women, and that male entrepreneurs chose industrial and agro-processing industries much higher than female entrepreneurs, while more female entrepreneurs preferred wholesale and retail, catering, apparel processing, and leisure and entertainment industries. The number of restaurants and information services in which women start their own businesses is declining, and more and more male entrepreneurs are starting to enter the industrial processing sector. The traditional industry in the rapid development of High-tech today, more and more entrepreneurial opportunities are excavated. 4.1.5 venture capital financing means vary based on the industry choice between men and women entrepreneurship, the survey also found that in the source of venture capital, men and women choose the financing channels are slightly different. As you can see from the diagram below, personal funds and cooperative fund-raising are more ways to raise funds, but female entrepreneurs in the initial venture capital has more weight is derived from family and relatives of the loan, while the male entrepreneurs in the higher capital threshold of the industrial and agricultural processing industry, so, bank loans in their start-up to raise funds accounted for a larger proportion. 4.1.6 The expected difference between men and women's investment expectations from the investment recovery plan, female entrepreneurs are more sensitive to investment-cost recovery, and most women want to recover their costs in half a year, and as the recovery cycle grows, the proportion of female entrepreneurs declines, while male entrepreneurs are more rational about the cost of their investment. It is thought that more than 5 years of recovery costs and women's expectations of the largest difference, which also seems to show that male entrepreneurs have a strong tolerance for payback period, as the recovery cycle lengthened, the proportion of male entrepreneurs increased. FromThe return on investment is expected to show that male entrepreneurs are more optimistic about the return on investment, that the ratio of 10 times times the return is the biggest difference from that of female entrepreneurs, and that most women entrepreneurs want to recover 1-5 times the total investment. 4.1.7 entrepreneurial success or failure of the same causes men and women entrepreneurial success or failure of the factors are more similar. There is little difference between men and women, but men's ability to take risks and seize opportunities seems more likely to lead to their entrepreneurial success. In which, the intense market competition and the capital turnover problem are the most crucial factors that lead to the failure of their venture. But compared with men, women face fierce market competition, the failure rate seems to be higher than male entrepreneurs, and in the face of cash flow problems, men are more likely to fail than female entrepreneurs. 4.1.8 The status of the wealth of men and women revealed first, comparing the satisfaction Index of men and women entrepreneurs to get rich. On the whole, entrepreneurs regardless of male or female, to the current rich situation is more satisfied, have given a positive evaluation. Among them, the satisfaction index of male entrepreneur is higher than female entrepreneur, exceed the national average, while female entrepreneur is below the national average level, it seems that women start to get rich expectations higher. Then, compare the two levels of wealth index. On the index, the level of wealth for female entrepreneurs remains lower than that of male entrepreneurs and the national average. Overall, the overall evaluation of the status of male entrepreneurship is higher than female entrepreneurs. Above, we have a general comparison of the index of the wealth of men and women. Generally speaking, the level of wealth and satisfaction of male entrepreneurs is higher than that of female entrepreneurs. Further analysis, the data show that, although there are significant differences in the level of wealth and satisfaction of male and female entrepreneurs, there is little difference in some aspects of wealth, such as social responsibility, public image and business situation, and the real reason for the significant difference between men and women is embodied in the index of personal assets. 4.2 Background to create a rich difference 4.2.1 academic background of different businesses before the entrepreneurs engaged in various occupations, they are subject to a significant degree of education differences. Students and peasant entrepreneurs are mainly educated in high schools, while corporate employees and government civil servants have the largest proportion of their academic qualifications in their entrepreneurial activities. Moreover, the farmer entrepreneur Middle school academic record compared with other status entrepreneur, the proportion is slightly big. 4.2.2 Entrepreneurial Advantages The survey found that farmers, business employees and entrepreneurs of government civil servants were more reliant on the industry's familiarity; student entrepreneurs relied more on the advantages of leading technology or business models. 4.2.3 financing channels diversified into different backgrounds of entrepreneurs, financing channels are increasingly diversified. The survey found that personal funds, partnership fundraising, bank loans and family and relative borrowing were the main sources of financing for entrepreneurs. Among them, government civil servants clearly outnumber other three types of entrepreneurs in obtaining government support, while students are getting loans from banksHas an obvious advantage over farmers and business employees. 4.2.4 investors expect that the return on investment is generally higher for different entrepreneurs, most of them expecting 2-10 times the return on investment. Among them, the student entrepreneur and the Government civil servant's entrepreneur has the highest expectation for the return on investment, the entrepreneur of the 60% or so expects to reach 5 times times the investment; 4.2.5 failure evaluation of different capital turnover, poor management, fierce market competition and the wrong choice of entrepreneurial projects are the reasons why entrepreneurs of various backgrounds generally agree when they summarize their business failures. Student entrepreneurs believe that mismanagement is the most critical factor in their entrepreneurial failure; farmers ' entrepreneurs recognise that market competition is too intense, while entrepreneurs from civil servants and business employees attribute the liquidity problem to the most important factor that leads to failure. The creation of the rich effect under the background difference of 4.2.6 to engage in different occupations before starting a business will also have a great impact on the entrepreneurial path of entrepreneurs in the future. The results showed that there were significant differences in the creation of different identity entrepreneurs. On the satisfaction index of getting rich, the government civil servant is most satisfied with the status of creation, while the satisfaction of students, farmers and employees is generally low, the survey finds that the students ' entrepreneurs have the lowest satisfaction. With the increase of domestic employment pressure, more and more students step into the ranks of entrepreneurs, with idealistic color to start a business, but because of their own lack of experience and accumulation, entrepreneurial practice and expectations are very different, inevitably will reduce their status of the creation of wealth evaluation. Compared to the level of wealth, government civil servants from the entrepreneur to the current level of wealth evaluation of the highest, followed by student entrepreneurs, although they are the least satisfied with the level of wealth, but in the evaluation of levels of enrichment, student entrepreneurs have a higher level of entrepreneurship changed their lifestyle, brought them a higher return, the survey found that Farmers are the lowest level of wealth creation.
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