SaaS platform operating experience sharing!

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SaaS platform operating experience sharing!

From the end of 07 to the beginning of 08, China's Internet emerged a number of new faces, with the digital Shenzhou saasbb.com, there are gold disc and IBM cooperation launched a friend network, Alibaba's Ali software company launched the SaaS platform. There are many SaaS platforms, large and small, that look at the domestic SaaS model and SaaS industry, at the very beginning, although China's SaaS model appears very early, but has been due to the immature market environment, resulting in many SaaS platforms did not develop.

Since the operation of a professional SaaS platform, mainly for the members to provide online bookkeeping, called the Treasury online billing network. By running this site, you slowly learn about SaaS, become familiar with SaaS, and meet friends in many industries. Although my small station is not very big, but have a lot of experience, share with you. After all, running a SaaS platform is a lot different from running a Web site, and there is an essential difference between a Web site and a SaaS platform.

There are a number of key factors to running a SaaS platform, or a SaaS platform that attracts members and stays members:

1. The cause of the product itself

If any SaaS platform is to run well, first the product is the foundation, no good products, solid products as the basis, the SaaS platform can only be an empty shelf. So what kind of product is good? For example, take my website, you open the online accounting network, the interface is particularly ugly, at the same time after the registration, interactive is not strong, and not humane, but there are still many members are willing to stay to use, why? Mainly because the wealth of online accounting network products Good, For members it is helpful and valuable to measure the standard of SaaS platform products is to see whether the product is valuable to the target member and helpful. Although the appearance is very important, but has no intrinsic value, even if has the beautiful appearance, also is in vain.

2. Heavy functionality rather than content

The essential difference between a SaaS platform and a Web site is that the focus is different, the SaaS platform is heavily functional, and the Web site is heavily content. I have always been operating E-commerce site origin, so the operation of the site to understand very deep, experienced, but began to operate the online accounting network accounts, but made a lot of mistakes, why? Because I put the idea and experience of the operation of the website directly on the SaaS platform of the Treasury online bookkeeping network, For example, at the beginning I added a lot of information about financial management to the website, the results found that my experience is wrong, although the wealth management information, the members have some help to meet the needs of some members, but from the overall perspective, I was wrong, because the SaaS platform for members is a tool, is a tool to use, Instead of learning tools, members come to the SaaS platform, which is to deal with things, to leave when they are finished, and not to get other content information on the SaaS platform, as these are not the work and responsibility of the SaaS platform, but the work and responsibility of other professional websites.

3. Publicity-oriented education

SaaS Platform is a network tool, is an online software, so relatively speaking, it is very difficult to promote, because the SaaS platform is less content, so it is difficult to attract members of the eyeball. At the same time to attract members, it is difficult to attract members to use, even after members use, because of the complex and monotonous function, there is no entertainment, it is difficult to stay permanent members. So how to promote the SaaS platform? Or is the use of the site's promotion methods and means the most effective? From my experience, the SaaS platform to promote, or the best promotion effect, is to carry out education, in the process of education to let members know, understand, and interested, and can use. What is the best way to promote the SaaS platform? I think it's word-of-mouth.

4. SaaS platform needs to be improved

Because of the monotonous function of SaaS platform and the lack of relevant news and entertainment information, the SaaS platform needs to play all the tricks to attract members ' eyeballs and to attract members ' quick use. The most important thing is to strengthen the SaaS platform of its own construction and improvement, such as customer help, Help introduction, product features, and so on, unlike the general site, rely on forum chat to gather popularity.

5. Friendly interface and enhanced interactivity

Whether it's a Web site or a SaaS platform, must pay attention to the friendly interface and enhance interactivity, because the SaaS platform has its own characteristics, so in the enhancement of interactivity with the site has a completely different thinking, such as the online accounting network has a forum, forum, the beginning of the purpose is to enhance interaction and member exchanges, Results after the launch of the Forum, the popularity has not come up, because we considered at that time, we feel good, do not stand in the member's perspective, because the interactive SaaS platform is not a forum, such as simple communication, and more is the function of members and the site, as well as some exchanges between members, For example, a functional design is very interesting, members are happy to use, and then they use, members can communicate between. This is the key to enhancing the interoperability of the SaaS platform, mainly in the design of product functionality, rather than outside forum communication.

In fact, to really do a SaaS platform, a lot of learning and understanding many aspects of products, members, markets, and so on, any link can not be wrong, operating a SaaS platform than the difficulty of running a Web site is 3-5 times higher. Hope that my article can bring you some help!

(Author: Financial Customer online Bookkeeping network: www.coko365.com Tiank msn:fenqu@hotmail.com)