Sam: Factors that affect the ranking of keywords (ii.)

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Everybody good, the article has already introduced to the user influence keyword ranking reason, then this article will introduce about the domain name to the keyword rank influence. What uses the domain name to our website to have the benefit? What kind of domain name and what kind of advantage? Let's wait and see.

1, domain name suffix

Do SEO friends should be familiar with this sentence: ". edu and. gov This domain name is born in the domain name of the nobility, registration has a good weight." This sentence is not true, because. edu only the educational institution can register, and. Gov only government departments can register. Registration restrictions are to avoid such a domain name is misused to make spam sites, forming a brand identity, so search engines will give these domain name ranking advantage, because it is state-owned. Some friends might think. org's domain name is more advantageous than the. com domain name.

This is inaccurate: edu and. gov's weight and ranking advantages are not innate, but because the domain name is only open to the government, so content is not spam content and deceptive content. So it's easier to get the favor of search engines. The. org domain name is more advantageous than the. com domain name, but there is no evidence to prove it.

In fact, the suffix of the domain name does not care too much, generally in ordinary circumstances,. com's domain name is still relatively good, because this is the majority of users in China familiar with the domain name, the user has been basically remembered. com this suffix. So the impact on domain names is just the guess of most people. And the author here to explain just to avoid the misunderstanding of readers.

2. The age of Domain name

The sooner a domain name is registered, the more advantageous it is to rank. This is accepted, and it is true. Because the sooner you register, the longer your search engine knows about you, the better your rankings will be. If you have a 90 's registered domain name, then this domain name is a treasure, do most of the keywords will have a great advantage. Register some good domain name to raise, put on some simple page, wait a few years later have rich content, again official do website is also good. If you don't have the time, then spend some money to buy it. A5 on the old domain name trading platform.

3, the first time the domain name was included

In addition to the domain name age, the first time the domain name was included in Baidu is also very important. Some of the old domain registration has not been resolved, so the search engine database does not have the content of this domain name, the advantages of those who have been included in the content of the domain name. Although we can not query the domain name in the end when the search engine included, but can investigate the Internet archives of the first occurrence of the domain name content and search engine first time to compare, although not very accurate, but also very necessary reference.

4, Domain name contains keywords (google)

This small title I have parentheses, mainly for Google English search engine. Baidu search engine to do friends can ignore this small paragraph.

This domain name itself contains the target keyword, is the current search engine ranking a more important factor. The reason is because the inclusion of the target keyword itself will be given the ranking weight, the second is a lot of articles are reproduced when the link is the original URL, the domain name contains keywords, is quite anchor text contains keywords. The impact of anchor text on keyword rankings is described in the next chapter.

5, Domain name length

About the length of the domain name problem, I believe that many webmaster friends are not unfamiliar. Although no matter how long your domain name, Baidu can be retrieved, but the longer the search engine to increase the burden. The search engine has a good way to reduce his burden as much as possible, but also to provide better information. In fact, SEO does not have a lot of things, but this little detail accumulated. Perhaps the length of a domain name will not affect too much of your keyword ranking reasons. But it has a certain advantage to your keyword ranking.

Be continued.

Author information: Sam, article from: http://www.45540.com, like to share, reprint please keep.