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Site structure is the basis of SEO. SEO personnel on the page optimization discussion is more, such as the page on how to distribute keywords, title tags How to write, the structure of the site is less discussed. The optimization of the website structure is very important, and it is difficult to master, so today Sam to tell you about the structure of the site.
From the SEO point of view, optimize the structure of the site to achieve the following objectives.
First, the user experience
Users visiting a website must be able to find the information they want in a very short time. This has the need for a good navigation system, the internal link is reasonable distribution is to guide users to better find the content. User experience is the real core of our research SEO, we are not to do to the search engine to see, but to our users, search engines
Ii. included
The good website structure is the basic premise which the website collects. Clear Web site structure is conducive to the crawling spider, as long as the planning of classification or channel, and then add Product page under the category, the entire site naturally form a tree-shaped structure. In practice, the structure of large web site is often very complex, how to make search engine spiders can smooth crawling to all the pages is a big challenge.
Third, the weight distribution
In addition to external links can bring weight, our inner pages can also be passed to our home page, which is mutually reinforcing, which pages want to have a good ranking, it needs to be reasonable to do the front of the site, we need to reasonably allocate our weights, through the link structure to the weight of important pages.
Iv. Anchor Text
Anchor text is an important part of the ranking algorithm. I believe that many webmaster friends know the importance of anchor text, whether we are to do friendship links, or hair outside the chain, will bring our anchor text. This is an external factor, in fact, our internal anchor text is also relatively important, as long as the site content inside the name of the relevant links, this internal anchor text is perfect.
To achieve these points, your site structure is clear, both users and search engines will love. I hope my share will be useful to you.
Author information: Sam, this article source: http://www.hzlsjm.com/, reprint please keep.