Samsung gambling: Activating Tizen system toy Networking

Samsung was bad in 2014. 2013 Samsung smartphone global market share continued to rise to 32.3%, is the second Apple twice times, but only a year later down to 28%, in the Chinese market is the boss status to Millet. January 29, Samsung's latest earnings report showed its fourth-quarter profit of 5.3 trillion won in 2014, down 36% year-on-year. The mobile business profit of 1.96 trillion won, down 64% year-on-year. Samsung's performance was higher than expected, despite the slowing of the handset, because of the strong performance of chips and smart television. Samsung's semiconductor chip division realized profits of 2.7 trillion won, the highest in nearly 4 years. And despite the 2014 Global television market, Samsung in the television sector remains the world's first 9 consecutive years of sales, and on the UHD television to 37% market share ranked first. In the event of a bad mobile business, Samsung desperately needs to find new profit growth points, and the leading edge of chip and smart TV is undoubtedly the killer. Samsung said in early October last year that it would invest $14.7 billion in the next three years to build a new semiconductor plant. There are also reports that Samsung will be responsible for about 75% of the next generation of iphone chips, becoming the main supplier of Apple's handset microprocessors. In addition to maintaining chip advantages, a core of their own Tizen system, based on the establishment of the network of things, is the larger chess under Samsung. In the recent 2015 International Consumer Electronics Show, Samsung released the Smart TV "SUHD TV", and announced that including the TV, Samsung's smart TV this year will be equipped with Samsung's Tizen system. Samsung Electronics President and chief executive Yunfugen said that by 2017, all Samsung TV will become the internet of things, five years all Samsung hardware devices will support the Internet, Samsung in 2015 will invest more than 100 million U.S. dollars for its developer community. The internet of things is really a big piece of expanding cake, it is worth Samsung to gamble with Tizen. According to IDC, the Research Institute, the global IoT will reach 26 billion in 2020, and the Internet products and service providers will create more than 300 billion dollars in incremental revenue, and the IoT solution market will grow from 1.9 trillion dollars in 2013 to $7.1 trillion. Tizen, a hybrid of the Intel Meego system and the Samsung Limo system, was launched in 2011 as a smartphone-designed alternative to Google's Android system. Without its own mobile systems and ecosystems, which have always been the Achilles heel of Samsung, most Samsung handsets rely on Android, making the phone's user experience Google-controlled, allowing handset makers such as Samsung to be hampered. However, with Android and Apple's iOS sharing 95% of the handset operating system's market share, Tizen has not yet been able to open up the phone business. Compared to Android and Apple Eminence smartphones, the Internet of Things is importantPart of the smart home, is undoubtedly Samsung Tizen Curve overtaking Android best player. Samsung has a one-third per cent share of the global smart-television market, and there is no uniform system standard for smart TVs at the moment. This area is still fiercely competitive, in addition to Android, there are LG from HP acquisition of webOS, Panasonic launched the Firefox OS of the TV and so on. In addition to the operating system, Samsung acquired the smart hardware company SmartThings last year and joined companies such as Intel and Dell to set up an "open Interconnect alliance" of smart home devices. This kind of appliance networking strategy can more reflect Samsung in the development of RAM, CPU and other core components accumulated in the supply chain advantage. It is reported that Samsung is also developing a series of new electronic components, successful research and development will be used for television body sense games and other products. Samsung wants to bypass Android's dominant smartphone front battlefield, through the infiltration of Tizen systems in smart television, and with its convenience in the field of supply chains such as chips, from the edge of the rise, gradually construct the new area of the ecosystem of things, Thus get rid of the mobile Internet terminal Market profitability and share of the pressure of excessive reliance, and then transferred to a more high-end or upstream of the industrial chain link to increase the right to speak. As some analysts have pointed out, although the layout of the network of enterprises, but has not yet formed a real industrial environment, although Google hopes that Android will continue to penetrate seamlessly into the entire internet of things, but more and more analysis agencies and manufacturers are also worried, If Android is allowed to infiltrate and expand all over the world, the hidden worries of the future will be unavoidable and the market needs to be able to have other ecological structures, so that there is more room for choice in the competition. But it is not enough to rely on the sheer volume of smart-TV shipments to grow Tizen systems. Intelligent TV System contains a variety of content and applications is the key to attract users, in this regard, Tizen and accumulated years of Android, the number of apps based on Tizen is obviously inadequate. Only by making up this short plate can tizen establish a sound ecosystem. and from the external environment, including Apple, Intel and other giants are already in the layout of the Internet, in order to launch a small number of products to test water and build a developer community, Samsung to rise from the edge, still a long ways to go.