Samsung unveiled its Galaxy S6 at the MWC conference this morning.

Samsung unveiled the Galaxy S6 at the MWC conference this morning. Compared to the previous generation of mobile phones, Samsung finally gave up on the S6 of the people of the years plastic sense, instead of the metal and glass design, and S6 edge on the note edge on the basis of the two sides of the design of hyperbolic screen.

Samsung Galaxy S6 is equipped with a Super AMOLED screen with a 5.1-inch 2K resolution, while increasing the brightness of the screen to 600nit, performing well in terms of color performance and resolution. In the core processor, the S6 two new machines are using Samsung's own Exynos 7 Series processor, running memory of 3GB. At the same time equipped with a front 5 million pixel + rear with ois image-stabilization function of the 16 million-pixel lens.

If GALAXY S4 is Samsung's brilliance, then S5 is no doubt Samsung's failure: the use of the old design, adhere to the "plastic", with the imitation leather appearance of the pattern, in the author's opinion, this is a S4 based on "Do not think enterprising" products, and ultimately let Samsung pay the price: declining profits, Market share is gradually eroded, when their products are no longer favored by consumers, the Samsung Empire Alarm is already ringing.

To prove to the world the position of Android Big Brother, Samsung has to show the ability and confidence to keep the market leading position.

Can S6 make Samsung the tide?

Since last year, Apple and millet have been pressing forward, the mobile phone overlord Samsung felt a very serious sense of crisis, the media is widely rumored that the tone of a Samsung spirit of crises, and Samsung in China and India lost the throne of the market, but also confirmed the media's comments, Samsung's share price in the last year also fell repeatedly, not by investors optimistic, This is the problem of Samsung mobile phone innovation, but more serious is Lee Kun-hee seriously ill, Samsung family successor Lee is capable of succeeding Lee Kun-hee's reasons, but there is no doubt, in front of Samsung as the same year as Cook took jobs position, Lee can lead Samsung out of today's predicament, Investors and competitors are the most concerned about a problem, Lee urgently needed a mobile phone to prove the innovative strength of Samsung, S6 is undoubtedly such a Nirvana reborn mobile phone.

Compare S6 with IPhone6, can almost see that this is Samsung's history of copying Apple's most thorough mobile phone, the bottom of the speaker is simply the same, coupled with similar metal frame design, you first saw the feeling of S6, it is difficult to imagine this is a less "iphone6" mobile phone.

The gap between imitation and innovation, in fact, in the user of Samsung and Apple brand recognition of the most vividly. Samsung, a competitor to Apple, is releasing new products every year in an effort to catch up with Apple and compete with Apple. Unlike Apple, the advent of each generation of iphones is not a refreshing look in the design, but it has at least a few innovative features, such as fingerprint recognition and fingerprint payments from the year before, and Apple Pay in the past, and not just the blind heap of hardware configurations like Samsung. Apple has been leading the entire mobile phone industry, which is why people agree with the high value of the iphone, coupled with its own Android phone and the iphone's significant user experience gap, the iphone may not be a universal phone, but it must be the most balanced and the most hassle-less mobile phone.

In turn, look at the Samsung released S6, as always go ahead to catch the iphone, want to go beyond the iphone, but only in the function and appearance of follow imitation, but to sell the iphone price, users will choose to vote by hand. Even S6 is the biggest breakthrough in Samsung's history, but the gap with the iphone is not only reflected in the mobile phone, more on the idea of product awareness in the gap, the difference between the understanding of innovation. We recognise the value of the iphone in that it has a creative spirit of exploration from 0 to 1, not Android phones that follow from 1 to N.

S6 will determine the fate of Android

The decline of Samsung last year, so many mobile phone manufacturers complacent, Millet is undoubtedly one of the winners. But the decline of Samsung is also largely proof of the overall strength of Android's Gap with iOS, though Android has a much bigger market share than iOS, but the gap between Android and Apple is no match for profit contention. Android is the choice of many mobile phone brands to do mobile phones, but the handset manufacturers in the Android system can not make money, some even to do a loss, a short period of time the handset manufacturers will persist, but the long time must give another open source mobile operating system opportunities. Plus Google's own tough stance on Android from the Android5.0, trying to make it a product of Windows XP that year, and the brilliance of Windows XP, is bound to create a conflict of interest between Google and the handset brand. Samsung, HTC, LG and many other mobile brands actually have a heart to escape from Android, but the lack of a more suitable operating system to choose Now, only on Android hard.

Samsung is arguably the most powerful handset maker at the moment, and no one can control the supply chain, even if its rival, Apple, cannot completely avoid using Samsung's phone accessories. Each generation of Galaxy handsets basically represents the strongest power of the Android phone, not so much the failure of Samsung to engage with Apple as the battle between Android and iOS.

If the Samsung S6 this year's sales can not be significantly improved, by the user's welcome, perhaps to Samsung executives, should really reflect on Samsung Galaxy mobile phone positioning, and this will directly determine the next year's Android phone camp changes. Once Samsung has conceded to the battle with Apple, no longer to compete for high-end mobile phone market, but to pinpoint the high-end mobile phone market, then this for some of the existing mobile phone brands, it will be a disaster, after all, thin dead camel than Ma, Galaxy's overall strength is not currently millet, the charm of the family, Oppo stream comparable.

Perhaps in the near future, we will be able to see Apple's dominance of high-end mobile phone market, Samsung entrenched in the high-end market, the other weak market segments may be handed to many handset manufacturers fight, this is the current brutal reality of the mobile phone market.