"SAP" 99click, the key to the success of the Big data analysis

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8 years ago, China's e-commerce was just budding, when the procurement managers were out to negotiate, also need to carry a full set of company qualification certificate copy, to prove to the suppliers when not a shell company; Liu's website soon, when the name is "Jing Dong Multimedia Network"; Sohu Mall is preparing for the three anniversary of the line, known to have been built "China's largest online fashion shopping center", although two years later in the Nasdaq announcement, will close its E-commerce platform, the reason is that online transactions, although fashionable, but not suitable for the portal site; the same year's midsummer, the Network of Excellence officially announced by the Amazon 75 million dollar acquisition, renamed as "excellent Amazon" ....

This year, in China's top scientific and technological talent, Tsinghua University in the east side of a building, Ma Tianyun also began his business, his company named 99click, because in the Tsinghua Computer department, their dormitory building is building 9th, in this way to commemorate the alma mater. He went to the United States without a bachelor's degree and got a Ph. D. in computer from Yale University. After graduation of course to the United States well-known IT companies work, engaged in Internet technology research and development. After a full 10 years in the United States, Ma Tianyun decided to go home and start a business because "it's already known how to develop top technology, so it's time to do something." ”

With almost back and forth feet returning, have to plunge into. com project of the entrepreneurial returnees are different, he sees in the enterprise on the Internet business: whether it is to promote the network, or the development of E-commerce, will become the trend of the times; in this enterprise business Internet trend, data collection, Analysis and application will become an important driving force for business development. Based on this judgment, Ma Tianyun chose to give the entrepreneurial guoqing Liu, do e-commerce data monitoring and analysis, to the first water test network marketing business owners, do network advertising effect monitoring. One is 8 years, witnessed the Chinese e-commerce from zero to the surging, but also witnessed the Chinese network advertising market scale from 1.8 billion to 75 billion. From data monitoring for independent Business-to-consumer, to the opening of the company's official website, or online shopping malls of traditional retailers, brand operators to provide a full set of data services, their own accumulated a lot of industry experience, but also to help customers reach the peak of business: The Nasdaq listed in several Chinese electric business enterprises, behind the figure of 99click.

"SAP" for online data

"This is not our own seal, this is one of our customers, now in the industry, we are all beginning to call us." "99click staff Introduction said. "We are now able to provide monitoring data for 600 indicators, record and analyze 100 million guest behaviors daily, and provide 120 fixed and 100 user-defined reports covering all aspects of the enterprise's online business." It can be said that you want to get all the data, we can basically meet. Our patented technology, can achieve a variety of types, a huge amount of accurate data collection, and do real-time analysis, at any time, enterprises can see real-time results. ”

There are many similarities between the operating story of 99click and SAP:

Several of SAP's founders were IBM's system consultants when they discovered that their customers were developing the same or similar computer programs and realised that it was necessary to provide standardized software to handle the data, and that computer monitors would one day be a key point in data processing. Based on these two business insights, they decided to set up their own company in 1972 and explore ways to make business more effective. 1979, SAP launched the R/2 system for mainframe, renowned IT consulting firm Gartner Group, summed up the software design concept of SAP company R/2, and put forward the concept and definition of ERP.

Since then, ERP has become an IT force to promote global industrial development, and SAP has become synonymous with ERP. SAP is keen to foresee the trend of the times, the world's top ranked first software, the world's top 500 management master behind. And it is the world's only one by one of IT industry in the 30 history, only focus on a product to achieve success of the company.

The establishment of 99click is based on the same business insight and foresight: the development of online business will become the trend of the times, in the process of Internet, data collection, analysis and application will become an important driving force for enterprise business.

So, as early as 2005, with the technical vision and research and development in Silicon Valley for many years, 99click pioneered the leading technology concept in the field of online commerce, and launched the first universal Data System (acquisition, management, processing, analysis) to help enterprises develop online business siteflow® Service E-commerce and corporate website.

At this point, 99click will work with hundreds of of mainstream business sites working together to continuously summarize the experience, into the siteflow®, forming a complete and clear data framework and functional composition, as well as a set of online business data, excellent analytical methods and solutions.

For 8 years, 99click only focused on the siteflow® product line, which specializes in online business, and never let the business spread to other areas, even if some areas are more profitable in the short term.

"Only in the research and development of high concentration, high-quality technology products will be possible to come out." "Ma Tianyun said. This is what he has done in the United States for 10 years the top technical work, the experience gained. "We did it for 8 years and all the users added up, the cumulative failure time is less than 2 hours." This is absolutely first-rate in the world. This is what the focus brings to the customer's quality assurance. Other technology companies in China are basically difficult to reach our level. ”

Also because of this rare focus, making siteflow® series products, since the launch, the rapid access to industry recognition, became the Enterprise E-commerce and network Marketing, the second-leading software brand and standard configuration, 8 consecutive years to maintain the market first. In the Nasdaq listed several Chinese electric business enterprise, behind have 99click figure.

Same and different.

"Compared to SAP, we are at the forefront of the technology and focus on this company, but the field is not the same, the use of different technologies."

1, the service object

"We are able to provide services to customers who have business online, you may have a website that needs to be promoted and optimized, you may advertise on the web, or more directly, sell products online." But the premise is that our clients have to have a website of their own. ”

"We can help you collect all the data generated on the Web: advertising, visitors, products, orders ... You can think of and can use. Our data is web-based, real-time, and the technology is web-based, while SAP does not, it manages historical data and is mostly off-line. ”

2, traditional software and SaaS mode software

"What customers need is a solution that creates the highest value at the lowest cost in the shortest amount of time." We think SaaS, more in line with customer benefits than traditional software

In view of the complexity of traditional software is not flexible enough, the implementation involves a wide range, long cycle, large investment in these defects, Ma Tianyun for the 99click chose a highly flexible SaaS model to provide services to customers. SaaS was first used in small and medium-sized enterprises, because of obvious advantages, rapid development, more and more foreign large enterprises, began to turn to the application of SaaS model to improve software application efficiency and use costs.

3. Price

Unlike the sky-high cost of SAP management software, 99click is based on the local market and offers a fully practical, cost-effective solution. 99click adhere to the concept of cost-effective products, "99click to provide users with free basic services and upgrade services, the annual upgrade of more than 15 times, to ensure that all customers enjoy the latest features." ”

Everything's free and ultimately more expensive.

As more and more independent of the emergence of the business, as well as traditional retailers began to test water E-commerce, E-commerce is now China is hot. Also spawned a group of e-commerce companies around the provision of industrial chain services in all aspects of the company. At the same time, the market, in addition to Google, there are "free" analysis of products.

"We know to do free products are two categories, in addition to Google, is packaged into a technology company's domestic advertising company"

"First of all, what I'm saying is that our products are not a product with Google's GA." "Ma Tianyun said.

"GA is a simple web site traffic Analysis tool, whether you are an E-commerce site, as long as simple enough, you can use GA analysis, look at some basic traffic data." If your site is relatively simple, not a certain budget of the network advertising promotion, there is no shopping cart, in fact, with GA is enough.

And our siteflow® system, is a standard data system, which has various types of data indicators and related data analysis. is to the corporate website and E-commerce site, do a massive data collection and analysis of the system to meet the business in the process of operation, a variety of complex needs. Siteflow® covers all aspects of the enterprise's online business, with hundreds of related functions and indicators, a collection of data types and information sources. Of course there will be a part of the flow of data, that is necessary, but even in the flow of this part of our functional design and GA is not the same, to meet the business customers more commercial, specific needs. ”

"Business in the business, there is a clear demand for business data, this demand is often complex and diverse, and requires high confidentiality." We do not think this is simple, open to the public free tools can be satisfied. ”

In addition, GA needs to have a certain network knowledge and technical knowledge of people, to carry out self-service installation, resulting in this tool is often used by technicians. And our system, mainly for people from the market to operations, the various business units of the design, we hope that through this system, they can easily and quickly view the various network business data, as well as real-time analysis of results, to help them manage and optimize the business, development of consumer value. At the same time, also reduce the company's technical resources and human occupation, so that the technical team have time to do more valuable things. ”

As for the emergence of another "free" product, 99click believes that this is the use of domestic business management information, and foreign asymmetry caused.

In foreign mature commercial market, the company that has the advertisement business, and provides the advertisement effect analysis and the monitoring company, must be the two independent company which does not have any relations, the emphasis avoids the conflict of interest, can guarantee the data objective impartiality. 4 A company, there is no one to do their own system to do advertising monitoring of customers, and independent third-party agencies to cooperate to meet customer needs. 99click of customers, there is a part of Ogilvy as the representative of the advertising company.

Through the provision of their own effectiveness analysis tools to "free" to do bait, advertising and related Web site data in their hands, can weaken the problem in the launch, play to beautify their advertising effect. Essentially fooling and cheating customers.

It is as if a peddler used his own claim to say fruit, weight may be unavoidable.

In addition, "free" products because it is not a pillar business, it is impossible to do too much technical input, product design sloppy, system defects, inaccurate data, provide professional services, these inevitable.

Commercial companies are not non-profit organizations that need to earn money by selling products or services. Domestic so-called "free" analysis of the products of the company, the main business is operating advertising. Playing the free card is more convenient to make money from other aspects. "Free" requires customers to pay at a more expensive price.