SAP Global Executive Vice President Sun Xiaoqun: The cloud needed to reshape big data

The first China cloud Computing conference was opened in June 2013 5-7th at the Beijing National Convention Center. The Conference, with an international perspective, insights into global cloud computing trends, and from the application, explore cloud computing and large data, cloud computing and mobile Internet, cloud security and cloud computing industry applications, such as the focus of the topic. In particular, the Conference has set up a cloud computing services display area, exchange the latest research results of international cloud computing, showcase domestic cloud computing pilot City development achievements, share cloud computing development experience, promote global cloud computing innovation cooperation.

SAP Global Executive vice president, SAP China Research Institute President Sun Xiaoqun

On the second day of the fifth session of the Cloud Computing Conference, SAP Global executive Vice President Sun Xiaoqun, President of SAP China Institute, brought up a keynote address called "The cloud needed to reshape big data", and she analyzed the application of cloud computing in business management from a SaaS perspective.

Sun Xiaoqun, who started her speech from the grid use case, said cloud services had a significant impact on reducing the cost of enterprise it, and that cloud computing could also help companies quickly and flexibly deploy applications. Sun Xiaoqun has analyzed cloud computing from this direction, and finally shared the practice of memory computing in SAP.

The following is a live record:

As far as I know, this is the fifth annual cloud computing conference, from the last four sessions to now, I feel that the topic of cloud computing has been discussed very deeply, and the technical exchange is very extensive. SAP is a business solution company, and business management is our specialty. Today I am talking about cloud computing mainly from the application of enterprise management in the cloud, mainly from the perspective of SaaS.

First, why do you choose cloud computing

I thought about it on the plane today, since 1890, 95% of the world's enterprises have their own power supply, they have generators. By the year 1910, only 10% of the companies had their own generators. From the perspective of cloud computing, we have talked about the cloud, cloud computing technology, the development of hardware equipment has gone ahead, software is also developing. Will cloud computing become an important technology for every enterprise to support enterprise management? This is what we need to think about.

Cloud computing, mobile Internet, and IoT are among the top 12 most groundbreaking technologies recently selected. One recent interview asked why 299 companies use cloud computing, and the answer is that cloud computing provides them with the flexibility to lower it costs. The other is speed, from buying equipment to the last online operation, time is very fast.

Reducing costs has been the main motivation for using the cloud, but before using the cloud, there has always been a question as to why the cloud is so difficult to land in the enterprise. As we all know, the internal process operation is very complex, enterprise internal information architecture and the integration of the cloud is a problem, in the cloud running large flow, speed is a problem, this is the problem we have been encountered. So the cloud in business management inside the landing has been not very rapid.

The analysis of cloud concept

1. The cloud belongs to that type of software

When I talk about the use of cloud in business management, I want to reach a consensus on the concept. We have two kinds of clouds when we mention the cloud, a kind of cloud is to buy the operation of the software, let others to host, this is actually a managed application. There is also a kind of cloud is the real leasing form, leased in the cloud above service, how much pay how much. This is the real cloud application.

What is the most traditional application? Is the previous purchase of software, within the company by their own team operations. Before I talked about the various resistance, including SAP, although we are business management applications, our main direction is to focus on the preset applications. Our experience in the cloud has been accumulated since 2004, providing small and medium sized enterprises with cloud management software. With the new technology, we are now beginning to provide cloud applications for large enterprises.

2. Looking at the cloud from a market perspective

From the market point of view, I would like to share with you the market in the cloud, especially in the SaaS market, in the end what is the most famous suppliers in the market, mainly focused on what. A recent survey showed that from the 17 billion dollar market, it could reach 34 billion by 2016. From the Asia-Pacific perspective, it may now be a 1.7 billion dollar market.

From the traditional cloud supplier's point of view, to enterprise management of the supply chain as an example, the first is the supplier, then the internal management of the enterprise, and finally the supply chain extended to customers. In terms of suppliers, SAP recently acquired a company that has 5 million of its customers and 1 million of its companies are using it, with a volume of 440 billion dollars a year. From the supplier's point of view, only two manufacturers accounted for the largest market share. There are no particularly large suppliers in the internal application of the enterprise, a total of four share the SCM market, accounting for 45% of the market. In Personnel Management, Oracle bought TALEO,IBM bought Kenexa. In CRM this aspect, SaaS is everybody knows most, because everybody is more familiar with Salesforce.com. These are the suppliers of enterprise supply chain, we may feel that the development in a certain way is better. There is also a small number of vendors focused on the ERP aspect, SAP has also been involved in this area.

From the point of view of the SaaS overall market, it can be divided into several parts. Part of being SaaS is to serve people. Another part is for customer service, that is CRM. There is also a portion of fund management, including finance, and some specialized suppliers. Finally, the supplier, the SRM. SaaS is divided into these categories in the current market and, of course, with the entire ERP provider. Through the development of technology, social media has been added as a social collaboration. The whole business also adds technical communication, I with SAP current experience, as a enterprise, many CIOs say now need to use cloud, where to use, how to use is a problem, how the cloud in the enterprise landing is a problem.

The use of cloud computing

Cloud How to use, we as an enterprise management software supplier experience is there are two uses, one is the enterprise has its own information, the entire framework has been done, in talent management will use the public cloud services, the enterprise's internal information structure is linked together. Or use the customer management of SaaS, the other things or within themselves. There is also a usage, the enterprise Headquarters uses the preset application, the subordinate enterprise arranges on the private cloud. For example, SAP uses subordinate enterprise to build on private cloud, the enterprise headquarters and subordinate enterprise can be seamless docking. There is also the use of suppliers and customers on the cloud, with their own software to do.

To create a new world, why do I mention it? I want to share a few data with you, in 2012, Facebook's spending on data centers has increased from 600 million in 2011 to 1.6 billion in 2012 years. Google's spending on the data center in 2012 reached 3.2 billion. Apple's spending in 2012 on the data center reached 7 billion. Amazon's spending in the data center in 2012 reached more than 3 billion. We obviously feel that big data is not as big as it is. SAP in the world has more than 230,000 customers, the largest customer data volume has more than 500 T, large data has been large to the enterprise internal can not be ignored, it's very expensive. Not only is it expensive, this data is too big to handle, it is big enough for more than one person can use this data to extract the operation of the enterprise, including how to predict the future, how to use the data effectively, this has become a problem that enterprises must solve.

Memory calculation

Memory calculations are now very popular and SAP has its own products. Large data processing, one is real-time, the other is to solve the problem of distance. Large data processing is not only the problem of speed, but also the problem of multiple sources, data from different enterprise process mining out, how to different data sources, different enterprise flow together. Someone wrote a book about "encountering the right data at the right time, passing it on to the right person". Today, I flew from Frankfurt to Beijing, about 8 hours, I calculate is 28,000 seconds, now the memory calculation speed can be raised to 10,000 times times, 100,000 times times. I was thinking that if my 8-hour journey turned out to be 0.2 seconds before I blinked, people would be from Frankfurt to Beijing and the world would be. This is what we are thinking about the real time cloud problem, how to use these data to make large data for the enterprise service, this is a new world to create.

I've just talked about different vendors in the SaaS market around the world, and I'll talk about what SAP does in this area. We have been in the cloud computing field since 2004. SAP has more than 230,000 customers worldwide, in 190 countries, spanning 25 industries, we started developing cloud software in 2004. With the participation of many partners, we have a comprehensive solution in terms of personnel, customers, suppliers and so on. We have about 1 billion dollars of sales on the cloud, 29 million of users, and 9.8 million of users in SAP's jam. We have the world's largest business network, about 460 billion of the transaction volume. This is SAP's own cloud processing data.

I just mentioned the creation of a new world, memory calculation will be real-time from the dream into a reality, SAP launched the Hana memory Technology, this is a powerful cloud technology for SAP. Let me give you an example of how fast memory calculations can be done with 3 billion scans/sec/cores, 12.5 million aggregations/sec/cores, 1.5 million inserts/sec, 250tb/hours of data processing, 100 million forms per hour.

Cloud Computing in different ways

The cloud has different ways, there are presets, there are hosting services, there are leasing services. In small and medium-sized enterprises, public cloud hosting services are a more appropriate way of consumption. For large enterprises, because of the large scale of enterprises, coupled with the requirements of internal management, many large enterprises also need hosting services. Our SAP has launched a memory based infrastructure that can operate a full range of business services, run data-commerce solutions, and have new solutions. This cloud platform is a managed service that is built and managed by SAP to help customers. This is combined with our powerful real-time computing capabilities to provide fast value services. This is mainly for large data companies, do not want to manage this, but also more trust in SAP, such as data suppliers, we have many international standards in SaaS. How to do cloud management, so that you believe that your data is safe in our place, but also to ensure real-time service. Customers can put the data warehouse on the cloud, and we also want to work with partners and customers on the cloud platform to do new development, do things that have not been done before. The above is basically SAP experience in the SaaS industry, as well as our products.

(Responsible editor: The good of the Legacy)