SAP on database platform Hana $500 million USD challenge Oracle

SAP plans to spend nearly 500 million dollars to lure http://www.aliyun.com/zixun/aggregation/6579.html "> users to use their Hana data-processing products to increase competition with Oracle.

SAP has already arranged a 337 million-dollar budget to provide consultancy services and a 18-month refund policy to new customers on its Hana database platform. In addition, Spa will launch a 155 million dollar risk fund to stimulate developers to develop applications that are compatible with Hana.

Through the introduction of the Hana database platform, and the 2010 59203.html ">8 billion dollar price acquisition database maker Sybase and other initiatives, SAP increased the challenge Oracle in the total of 22.5 billion U.S. dollars in the database market dominance of the efforts." The Hana platform is designed to quickly analyze massive sales and operational information, and to analyze unstructured data such as e-mail and social media, relying on computer memory rather than disk drives to speed up the program.

Vishal Sikka, an SAP board member responsible for technology and innovation, said in an interview yesterday that the plan "gives customers and markets a clear signal that we are highly committed to developing this growth area". Bill McDermott, CEO of SAP, predicted in January this year that revenue from Hana products is expected to grow by more than a McDermott this year, compared with the € 160 million in 2011 (about 210 million US dollars).

Oracle UK spokesman Gueyer Hadson Gaye Hudson has not commented.

SAP also said it planned to buy Syclo, a closed-stock mobile application provider, but did not disclose specific prices. Earlier this year, SAP bought cloud computing technology company SuccessFactors at a price of 3.4 billion dollars.

(Responsible editor: The good of the Legacy)