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Search Engine Marketing (Sem:search Engine Marketing) plays an important role in network marketing, which determines the significance of search engine optimization (seo:search Engine optimazation) in the field of network marketing.
a commercial website with its core keywords in the mainstream search engine to get the natural ranking priority, in today's highly competitive, information over the expansion of the business community, has an extraordinary value. Therefore, domestic and foreign network marketing people spontaneously launched to Google as the representative of the mainstream search engine ranking rules of research, and derived a popular search engine optimization services, both in China and abroad have a broad market.
real SEO is through the use of Easy search engine indexing reasonable means to make the site to users and search engines more friendly (search Engine friendly), which is more easily indexed and prioritized search engines. Search Engine optimization is a search engine marketing guidelines, not just the rankings of Google. Search engine optimization work throughout the site planning, construction, maintenance of the entire process of every detail, it is worth the site design, development and promotion of each of the participants understand their responsibilities for the meaning of SEO effect.
This handbook is suitable as a primer for SEO and an improved tutorial reading material. Need to point out that, because the major search engines in the ranking algorithm "to search users as the center" the guiding ideology is consistent, so in the specific algorithm although each has a focus on the indicators, but generally the same. The Search engine optimization (SEO) Knowledge manual is not written to impart Google ranking skills (especially if you don't teach the so-called Google rankings), but I believe that if you understand the true meaning and the way of search engine optimization through the relevant content in the manual, Using the standard method to improve the site's ranking in Google search results is also effective.
If you are engaged in search engine optimization work or pay attention to this, to Google on the March 26, 2005 to the garbage SEO large-scale cleaning operation must not feel it? This book would like to tell you a basic fact: to become a Google ranking experts do not need to do the same, and more lasting effect! If you use a standardized approach to provide search engine optimization services, whether you personally or your customers will feel more practical.
the first part: the domain name and the host to the SEO influence
domain name and host is the foundation of the website, the commercial website chooses the domain name and the host especially should pay attention to the image and the quality, for the Network marketing development lays a solid foundation. At the same time, the choice of good domain name and host is also the first step of search engine optimization.
Domain name and IP: Each site's domain name corresponds to an IP address, the IP address is assigned to each computer or network device on the network digital ID. Domain name must be resolved by domain name server (DNS), converted to digital IP, in order to make the computer understand identification, such as: 219.136.248.149 most of the SME site is stored in a server divided by a number of virtual hosts, by multiple Web sites to share a server and IP address, Some Web servers have hundreds of domain names sharing an IP address. This is less costly for webmasters, but it poses the following potential risks to the site's search engine rankings:
1, shared host of other sites if the search engine punishment, will more or less affect your site. If there is a site cheating under the same IP, then our search engine will penalize all sites under that IP. Fortunately, most search engines are not so arbitrary, such as Google, generally do not carry out such a joint punishment.
2, if the search engine for some spammer server, its IP is considered to be spam, then all the sites under the IP will be implicated, so that the rankings of these sites declined or in search engines were cleared.
Tools Recommended:
Check domain name IP:HTTP://WWW.123CHA.COM/IP
IP Reverse: http://www.whois.sc/members/reverse-ip.html (see which domain names are shared under an IP address). Free registration)
level two domain name (secondary domain name):
level two domain name form such as: yourname.21sn.com, not www.21sn.com
Having your own independent domain name is the basis for search engine friendliness on your website. At present, there are many sites to provide free space, such as blogs (blog) free space, corporate free space, free self-service construction station, E-commerce platform, etc., usually for users to assign a level two domain name, or the page is stored in a Web site under a certain path. This is extremely detrimental to search engine value your website, two domain name in addition to user access inconvenient, but also mainly has the following drawbacks:
1, if you use the primary domain name of the class two domain is punished, then your site will be implicated;
2, many search engines will specify the number of entries under each domain name (such as: www.21sn.com, English.21sn.com and bbs.21sn.com), if www.21sn.com this domain name is included in the number of caps is 30, and your site is the 31st, your site by search engines will be included in the opportunity to be less and less;
3, when the domain name provider to stop business, then you work hard to run the site with your domain name lost and wasted;
4. When the website traffic rank, all of your traffic will be credited to the top-level domain name that you rely on.
best for their own two-level domain name Web site to register a separate domain name, and then do domain forwarding (free), many auction shops are suitable for the use of this method, customer access and site management is very useful.
Domain name characters: the principle of taking the domain name in addition to user-friendly access, for search engines, involving the domain name is included in the keyword problem. English web site content of the website if the domain name contains keywords, or composite keyword as the domain name, should be separated by a short horizontal line. such as: www.made-in-china.com instead of www.madeinchina.com. This is because the search engine usually treats the separator "-" as a space, so it can identify your keywords and add points to the site rankings (although the impact is not very large). The key phrases that are separated by a dash can also get more phrase search results, such as www.madeinchina.com is considered to have only one word Madeinchina, while Made-in-china is regarded as the normal made in the phrase.
Some search engine directory to the site in the classification of the ranking order is based on the domain name or site title name of the digital order or alphabetical order or even Chinese strokes, the overall number is higher than the letter before. Yahoo! China said, "in the same category, the site is in alphabetical order." Google is based on its original "web-level" technology to identify common important sites, emissions in front of the directory to enhance the efficiency of web search. In addition, the domain name suffix choice also has certain fastidious. There is a view that, on the same basis, the suffix representing non-commercial Web sites. org and. NET have a higher ranking advantage than. com, and for Chinese sites, the Chinese domain of. CN and. Com.cn has some advantages over no regional. com.
Host provider selection:
host to the site's search engine rankings have a great impact. When looking for a host provider, don't just consider the price factor. If you submit a website to google many times, but Google has not indexed it, it may be the server where the site is a problem. Therefore, select the server with special attention to the following points:
1, avoid the use of free host
because of the free host often appear spammers, mirror website, bridge page, such as "search engine garbage", many search engines are unwilling to index the site on the free host, and search engine directory such as Yahoo also difficult to include from the free hosting business site. In addition, the service of the free host is very difficult to guarantee, often the server overload, the speed is very slow, the downtime is frequent, even closes the service, this will directly affect the website rank.
2, select reputable hosting provider
search engine Indexing program regularly or irregularly to visit the site included. Frequently updated website, Google's Googlebot rover-commonly known as the "spider", the general daily will be small range of "climb", one months to carry out a large index. If the spider appears on the index page is not open or the download speed is slow, then discard the index. So your site at any time to work properly to win the favor of spiders. This requires the host system hosting the site to provide fast, stable, safe service, preferably 24-hour customer service support and maintenance, to ensure that your site fast, reliable and stable operation.
Host Transfer:
If you want to transfer the host service of the website, find a new supplier before canceling the original service provider. Start an account with the new service provider and make sure all files are uploaded to the new server correctly. Web site on the new server to run after you contact your original supplier, inform the other party will terminate the cooperation, but make sure they do not immediately close your site. Contact your domain registrar (possibly the original host provider) and change the domain name server (DNS). The function of the domain name server is to resolve your domain name to the IP address that the computer can recognize. To change the old domain name server to a new one, this process will be within 24-48 hours of the effective time, and in a few cases it may take 72 hours. During this period, if a search engine just to catch your Web page, or catch the old IP address on the site, or catch the new domain name resolution after the entry into force, in short the site will not open the blank file.
