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Welcome to Google's search Engine Optimization seo Wizard. This document was originally intended for the internal Google team, but we thought it might be useful for webmasters who were just in touch with search engine optimization (SEO) and wanted to make their site interactive between users and search engines. Although this manual does not tell you any secrets about how to automatically place your site in the first place of Google queries, it is appropriate to follow the best options given below to allow search engines to crawl and index the content of your site better.
Search engine search often refers to some parts of your site to make appropriate modifications. These changes may seem to be incremental for individual visits, but when combined with other optimizations, the impact of these changes, both on your site's visitors and on search engine results, is obvious. You may already be familiar with some of the helpful tips listed below, because they are almost the constituent elements of all pages, but you may not use most of them.
Search engine optimization is only effective for organic search, without interfering with the results of paid sponsors like Google AdWords.
While this guidebook contains the keyword "search engine", we hope that all of your optimizations should be based on your own initial plan and preference for the browsing experience of your site's users. They are the search engine to find your work, the content of your site is the main audience. Focusing too much on organic search results will not convey the best results to the user. The role of search engine optimization is when your Web page appears in the results of your site to show the most compelling content in front of users, and become the focus of their eyes.
Perhaps an example will help us more, so we will follow the instructions below to create a virtual Web site. In each subject we try to put forward the points of view and some practical experience in detail. Here are some background information about the websites we will be using:
Website/company Name: Brandon ' s Baseball Cards
Domain Name: brandonsbaseballcards.com
Fields: Online-only Baseball card sales, price guides, articles, and news content
Site size: Very small, up to 250 pages
Perhaps your site is smaller or larger than the one mentioned above, and offers a lot of different content, but the following optimization topics will be discussed for almost all sites of different sizes and types.
We hope that these guidelines will provide some fresh ideas for your better site improvement, and of course we would like to hear your questions, feedback and success stories in the Google Webmaster Help group.
Create a unique and as accurate page title
A title tag tells the user and the search engine what the subject of a particular page is. <title> tags should be placed in the <head> tag of the HTML document. The perfect thing is that you can create a unique title name for each page of your site.
The title of our baseball card Web page lists our company name and three main areas of concern.
If your document appears on the search results page, the contents of your title tag will also appear in the first line of the result (if you are unfamiliar with the Google search results structure, you can view the search results structure video produced by this Google engineer, Matt Cutts, Or the Google search results page icon. If the page appears in the user's query results, the text in title will appear in bold characters. This helps users to identify whether or not you are looking for a Web page.
The Titile on your home page can list the name of your site or company, or it can contain other information, such as the address of your entity company, your area of interest, or the services you provide.
User query "baseball cards"
Our home page appears in the results, in the first row of the results in the title of our site to display the title content of the home page. (Note the link between the bold character section and the user query keyword)
If the user clicks on the result and accesses the page, the title of the page appears at the top of the browser window.
When you name a deeper page, you need to describe more accurately what this particular page is interested in and present, and of course you can include the name of your site or company in the title of the sub page.
When a user queries [rarest baseball cards] as a keyword
A deeper page (its title is unique to the content of the page) displays information in search results.
Web Title tag Good Practice Experience
Describe exactly what the page is--Choose a topic that can efficiently accommodate the content of the Web page. However, avoid:
Select a label that is not related to the content of the Web page
Choose a default caption such as "Untitled" or "New Page 1″."
Create a unique title tag for each page-each page should have a unique title so that Google can differentiate it from other pages. Also need to avoid:
Use one of the same title tags for all pages of your site or for a whole bunch of pages.
Concise but descriptive title--title can be both brief and informative. If the title is too long, Google will show only part of the title in the search results. Need to avoid:
With too long and no help to the user title in the title tag randomly piling unwanted keywords.
Source: Google Webmaster Blog compile: http://www.taobaowanggou.com.cn/
Related reading:
"Search Engine Optimization Guide" Two page description meta article
"Search Engine Optimization Guide" III improve the structure of site URLs
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