Search Engine optimization is the art of nature and balance

I've always felt that search engine optimization is more of an art than a technology.

I estimate that the site design and search engine optimization to learn the majority of science and engineering, but the real search engine optimization requirements of the liberal arts base more, such as marketing, advertising, psychology, writing and so on. Of course, it also requires some technical basis, such as html,php, Server http://www.aliyun.com/zixun/aggregation/22929.html "> basic knowledge." But the requirements for these technical content are not very high. An advanced program writer doesn't mean to be a good SEO person.

Said search engine optimization is the art of nature, refers to the site optimization should appear to be natural, whether the search engine or users should not feel that you have done the optimization of the site.

To say that search engine optimization is the art of balance, means that you can't use SEO to the extreme. You must have overall consideration and plan for a website. Different methods of promotion, different SEO methods, to achieve a balance. There should be no one factor that is very prominent, or very weak.

Of course, both are easy to say and difficult to do.

A lot of people think that search engine optimization is very simple, read some information to become an expert. In fact, some subtle places require you to accumulate a lot of experience and have a deep understanding of search engine and search engine optimization.

Give an example of the nature of search engine optimization. We all know that it's a good way to get back links by logging in to a site category. Although the importance of backlinks is now controversial, there is no denying that high quality categories have some impact on the rankings.

Many webmaster will be in the web design completed, to all he knows the important category directory login, which is also recommended by many experts. But in actual work, I recommend not to log in to these directories at the same time.

From the point of view of the search engine, if a certain site suddenly in a certain day or a time, in all the important site categories appear in the directory, do you think it natural? It's clear that only people in the brain who think about SEO can do that. Does the average businessman think of this? Most of them won't.

Of course, it's not that you're going to do anything wrong. But if the search engine optimization traces too much, it is a problem. You must pay attention from every little place.

Give me a more balanced example. In general, the best optimization is to make your site in a number of keyword rankings to improve, rather than only one of your most focused keywords ranked first, but other less popular related keywords and other pages are ranked very close. In other words, you should not have an all-Star page (usually the home page) in search of your industry's hottest keywords in the first row, and other relevant keywords are not found in your site.

This also applies to PageRank, there are some Web site PR is very high, but inside the content page PR is all zero. Or some part of the content of the Web page PR is good, but most bad.

In fact, you should through the appropriate internal link structure, so that all of your Web page PR is promoted, so that your homepage PR can be evenly dispersed to each page. There are a few pages that you want to focus on, but you shouldn't make the difference between these important pages and other minor pages too big.

(Original on June 02, 2006)