Search Engine Optimization key website inside and outside link strategy

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Initially, links are mostly to introduce other connections to visitors, however, as search engine portals (such as Baidu, Google) rise and intervene, the role of a site external links become more important, users through the hyperlink to obtain rich content of the site, Search engine spider is also along the page of a site link layer tracking in-depth, complete the site's information crawl.

Link is a search engine to determine whether a site is outstanding, is important to an important factor. In particular, Google, when there are many sites to actively connect a site, the search engine will think that the site is very important to give a very high weight, the site in search engines ranked higher. This is either an external link or a reverse link, also known as an import link (Inbound links or backlinks), and an export link from a site to another site and a link between pages within a site also has a greater or lesser impact on rankings. Although each search engine algorithm is not the same, but a site has the number of links and the quality of the link to become a search engine on the site of an important evaluation criteria, through the link can give visitors a stable, rich content of external Web resources, become a site success is one of the important signs.

The number of links from needless to repeat, the quality of the import link is how it?

Search engine in deciding a site's ranking, not only to the content and structure of the Web page analysis, but also around the links of the site to expand analysis. The key factor in ranking the site is getting as many high-quality import links as possible. With the import links on these important sites, your site can get a quick crawl of search engines and get better rankings for search engines.

Why the import link is included in the ranking important indicator is that the search engine believes that if your site is valuable, other sites will mention you; the more you mention it, the greater the value. This extends the link breadth (links popularity) in the search engine optimization important position. Only in this way, people find ways to "create" external links to the site, resulting in a large number of garbage (spam) links and sites, so the search engine in the algorithm adjustment, only the quality of external links to pay attention to similar spam practices often give counterproductive results. So today's understanding of link breadth is that even getting hundreds of low-quality or irrelevant sites is not a good link to a high-quality, highly relevant, or complementary site.

Link Quality Analysis: Links from the following sites can be called High-quality Links:

Links to search engine catalogs and links to sites that have been added to the directory.

Websites that are related to or complementary to your topic.

PR value is not less than 4 of the site.

Large traffic, high visibility, frequent updates of important sites (such as search engine news sources).

A Web site with little export links.

Use your keywords to rank the top three pages in your search results.

A website with high content quality.

Compared to high-quality links, the following links are called. Spam links, the site ranking does not work or counterproductive.

A large number of postings in a guest book, comment or BBS are linked with websites.

Have added too many export links to the site (dozens of or even hundreds of "links" have one of your site).

Join links Base (link Farm), Bulk Link exchange program (bulk link exchange programs), Cross link (Cross link) and other link programs, with a large number of affiliate website automatically exchange links, by the search engine as a typical spam link, Very likely to be punished or implicated. Google will permanently delete sites that use linked programs.

There are two other import links that are mistaken for increased breadth of links:

Click on paid search engine advertising links, such as Baidu bidding rankings and Google's right keyword ads.

Multi-tier Network membership Federation (affiliate program) links.

These links will not directly point to your site, but to the leader's website to facilitate their tracking click Billing, so will not improve the breadth of your site's links. Of course, if you're hosting the Affiliate affiliate, your server is tracking affiliate sites and referring them back to your site, which can help improve the breadth of your links.

Know the quality of the import link how do we get quality import Links:

1. You can submit your website to the search engine directory.

2, find a website exchange links commonly known as friendship links or reciprocal links. The basis of the reciprocal link is that your website content has high quality, otherwise the request link is not easy to succeed. Exchange link objects include:

Sites that have been added to the search engine catalog for all major search engines in the directory related to your industry are the ideal link objects.

Links to your competitors related sites to find these sites, you can enter the search engine "link:" and then enter the competitor's domain name. "Link:theirdomain.com" and "link:www.theirdomain.com" can also compete with rivals to get targeted customers while getting links.

An object competitor in a business chain is most relevant to your subject, but exchange links are unlikely, so consider exchanging links with the upstream and downstream partners in your business chain, including distributors, agents, suppliers, etc.

Easy to find related sites such as those who do search engine advertising sites or other vigorously promotional sites, as well as the natural rankings of the relevant sites good. After finding the above sites, then link to analyze them to see if they belong to high-quality linked objects. such as traffic Alexa rankings, PR value and the number of export links are the basic conditions for investigation. Note that your site can be reached through several different URLs. A unified URL must be provided for the exchange of links, usually in accordance with the http://www.yn4d.com of the majority of the population.

The process of exchanging links, after careful analysis of each other's website, is finally obtained through sincere one-on-one contact, instead of the net-cast spam bombing to request an exchange link.

3, the site is actively linked or reproduced this is the most popular search engine appreciation of the link, but also the search engine to pay attention to the root causes of external links. If your site is rich in content and high in quality, other relevant websites will proactively link your site to their site. Especially when your site provides a lot of related free resources, knowledge base, by other sites link and reprint the opportunity is very high.

4, published in the important site of professional articles around the target keywords in some important sites to publish articles, in the article or at the end of the site with your signature, or in the author's introduction to put your links and keywords around the site description. This also can obtain the high quality mutually beneficial link, also can obtain the target customer. Don't forget to add links to your blog or personal homepage. Note that every article you publish should contain keywords. What is an important website, refers to those with high traffic, prestige degree high website. Personal experience is that you can use the keywords of your site to the mainstream search engine to subscribe to the news, those are as news sources of the site are search engines as an important site. Search engines to these news sources every day, updated frequently, the links on these sites will naturally become an updated object, the effect is excellent.

5, in the industry directory submitted to the site as far as possible to more relevant network directory, industry directory, business directory, Yellow Pages, white pages to submit your site, to join the Enterprise Library.

Do a good job outside the chain of four suggestions:

1. The natural increase in the number of external connections to the website, do not in a short time to your site to add a large number of external connections, which will let your site caused by the suspicion of search engines, must be according to the quality of the planned to your site to add external connections, a site's success is not a day.

2. Don't forget the things you should do best, in addition to looking for high-quality outside the chain, do not forget to manage, build their own website, to their own web site building blocks, the site content is the site of the success of the king, and more outside the chain, no content, it will not bring you what conversion rate.

3. Do not use mass software, through mass software to send a large number of external connections can indeed in a short time to your site to bring a certain amount of traffic. But this method is very easy to see through, once be seen, that your site will be a period of time or even disappear in search results, such as QQ, can send a stranger to the connection to report, complaints.

4. Exchange links not only to the home page, a site including a lot of industry information, such as our independent domain name blog, of course, there are several different columns, and ignored the exchange between the columns. Through a large number of external connections to improve the weight of the site at the same time, do not forget to your page page to add outside the chain, improve the weight of the page, SEO is also very helpful

The common forms of the inner chain are:

Site navigation: Generally placed in the top position of the site, guide users to more quickly reach the relevant categories of columns;

Site Map: Contains a number of pages of the site links, placed in the home page location, not only to facilitate visitors to browse, to indicate the direction of visitors, improve browsing efficiency, but also to facilitate search engine spiders crawl, the site of the entire chain to provide search engine crawl;

Nevin links: To facilitate visitors to understand the relevant articles, and through the link can jump to the relevant pages;

Breadcrumbs Link: Provides a clear and distinct access path to the viewer, with a glance at the hierarchical relationship between the page and the page they visit.

Do a good job in the site link four suggestions:

1. Less use or try not to use JS file links, although the JS file in the static page is more easily called, but the search engine optimization is not friendly. If a site home weight is very high, because the JS code formed within the chain is not smooth, resulting in the weight of the page is very low, in the rankings is very poor;

2. Reduce page level links, search engine Spiders crawl Site page, the depth of the site and there is no requirements and restrictions, but a reasonable level of the page, more conducive to spider crawling, search engine optimization more friendly;

3. Use stroke text annotation, such as I connect the page name is "experience feeling", in order to better reflect the effect, I can add a description of the text annotation "SEO experience", you can clearly tell the visitor what this is the content of the link, for search engine optimization also has some benefits;

4. Links should appear as far as possible before the position, search spiders crawl The page is the order from the top down the crawl site content, the more important content, with the site keyword closer to the page should be ranked in the site, the more convenient spider crawl.