Search engine ranking tips and optimization principles

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There are two ways to rank a search engine: natural rankings and price rankings. About the natural rankings and price rankings of the difference and contact, has written a search engine in the natural rankings and bidding ranking which is superior, here I will no longer repeat, the main introduction of natural rankings, then the search engine natural rankings of the tips and principles of what? Here we take this question, together to explore the search engine rankings and optimization principles.

Tips for search engine rankings

To study the secrets of search engine rankings, first of all, we must know that the impact of the search engine rankings of several major factors, only to find out the problem, can solve the problem. There are eight major factors affecting search engine rankings:

One: Server

1, the server's regional distribution impact ranking

The same English keywords, with the same method, always the server in the United States to the first page of the site to the speed, on the domestic server slow, so we have to do English station, we must put abroad. User cool, search engine also cool.

2, the speed and stability of the server

Server fast, spiders crawl your site when the efficiency is high. Slow, users do not like, search engines do not like. Because the standard of search engine is around the user's hobby. Similarly, the stability of the site is critical to search engines.

Second: The content of the website

1, the content of the site to be rich

2, the site original content to be more

3, use the text to express content

Article three: title and meta design

This is a factor that everyone knows and that most people know and make mistakes.

Highlights:

Title and meta design Principles:

1, each page title and meta tags are different, and to the content of the page to match.

2, title and the length of the meta to control reasonable: Title Design the more concise and clear the better, as far as possible not more than 25 characters. Web page description Meta tags do not exceed 100 words.

3, title and meta tags in the keyword density: title in a reasonable highlight 1-2 keywords can be, not too much. Web page description Meta tags, the core keywords appear reasonably four times. Keyword label has not been valued, reasonable put a few key words can be.

We should pay attention to a few points:

1, the title of piling up a lot of keywords: this is seriously unreasonable. I think: a page only one word, the most reasonable. If you stack keywords, others see you over SEO, and the real SEO, optimized after, just like no optimization, very reasonable, natural. Each page has a different title and meta tag, and is compatible with the content of the page.

2, title and the length of the meta to control reasonable: Title Design the more concise and clear the better, as far as possible not more than 25 characters. Web page description Meta tags do not exceed 100 words.

3, title and meta tags in the keyword density: title in a reasonable highlight 1-2 keywords can be, not too much. Web page description Meta tags, the core keywords appear reasonably four times. Keyword label has not been valued, reasonable put a few key words can be.

Four: Page layout

This factor is also very simple, but also the basics of doing HTML, emphasize the 3rd:

1, the big title to use

2, the text of the keyword with bold or aggravated

3, the page in the picture to add ALT Note: Alt note The picture, is a page of important pictures, such as product pictures, star pictures and so on, the pages of the modified pictures do not mess, plus this is just to illustrate the content of the picture, because the image of the search engine users more and more, in Baidu are beyond the MP3 users. Reasonable add the picture explanation, do not accumulate the keyword in the explanation.

Five: domain name, filename, url path

First domain name

If you do English station, directly using the domain name contains keywords to help rank, such as you want to row Chinese tour this keyword, if you choose the chinatour.com, then quickly can get good rankings. I am doing English keywords, will select the domain name specifically. If you are a Chinese station, then you can now consider the full spelling of the domain name because the major search engines can be very good recognition of pinyin. This is also very good for your rankings, such as people in Google search for a "network to make money," the first is a bad site to do, but it was a short time to run to the front.

File

Chinese site does not matter, if you do English station, the filename to use the keyword, and each word to use the middle line "-" separate, this is very important, do not use the horizontal line.

Next, the weight of the URL

Two-level domain name than the column has the advantage: Abc.web.com than www.web.com/abc/has the advantage of ranking, column page has advantages over the page: www.web.com/abc/than www.web.com/abc.html such a path has a ranking advantage; Static paths have advantages over dynamic paths: www.web.com/abc.html has advantages over paths such as www.web.com/adc.asp?=321.

Why is it such a rule? It's really simple. For example, I register a domain name, I use this domain name row "E-commerce" such a keyword. Then the search engine thinks that the whole site of the site revolves around this topic. Then, I this site for E-commerce professional degree, certainly to go beyond the other site of a column. We need to be aware of this when planning URLs. But the level of the directory is not too deep. At least not more than 3 layers, because your level deeper, the lower the weight, we can look at Sina, its news although many, but the level is not more than 3 levels.

VI: The navigation framework of the website

This should pay attention to a few points:

1, the navigation structure must be clear and clear

2, hyperlinks to use text links

3, each page should have related links

This one, it is simple to say, not so easy to do. You can watch more hyperlinks structure more reasonable site. If your structure is reasonable, users like, search engines also like. How to plan the hyperlink structure of a website? Different types of Web sites have different strategies. This belongs to SEO strategy category. Not in detail here.

Seven: the density and distribution of key words

Generally believed that the keyword density in 3%-5% for the appropriate, do not deliberately pursue the accumulation of keywords, or trigger the keyword stack filter (keyword stuffing filter) Punishment of the consequences. If each page is to calculate the density, exhausted also do not good. Therefore, as long as we handle the distribution, the density will naturally be reasonable. So where does a keyword appear in a Web page? Mainly in the following areas: Title, Meta, Web page headlines, Web text, picture Alt notes, the bottom of the page hyperlink text.

In a Web page, your keywords can be in a few 6 places reasonable appearance, OK. However, never accumulate keywords. Stacking keywords, the consequences are very serious. Some of the new SEO novice friends especially like piling keywords, but not desirable. This is straightforward can be seen is an excessive SEO. will be punished.

Eight: Reverse link factor and PR value

PR value Everyone download Google toolbar, browsing each page, automatically appears his PR value. Or everyone login http://tool.admin5.com/pr.html can also query PR value, Reverse link can use this syntax to check: Link:url. For example, you want to check Baidu, then input "link:www.baidu.com" can be. This factor is last because it is very, very important. Do reverse link everybody knows. Here to tell you one of the most critical points: Link button reverse link, do not use pictures, to use text, and to use the keyword as a link button.

Know the impact of the main factor in search engine rankings, then the search engine rankings and optimization principle is very clear, here I say a little more, is also very important point, in the search engine ranking optimization, should be based on the direction of your customers to carry out targeted optimization, Because any one search engine algorithm is different, we can only choose a big direction, and then the overall balance of the major search engines, personal view, Baidu: Website internal optimization, GOOGLE: Site external optimization.

Author: franshion

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