Search engine re-organize the world: search without search

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now, search engines are organizing the world, and in the future, search engines will "know You" and "understand you" as an extension of our brain, "search without search."

Sinorama reporter Yang Yanfa from Tokyo

01

Amit Singh (Amit Singhal) has exaggerated expressions and rich gestures to make boring things fascinating. At Google's "search for Science" media event in Tokyo, Japan, his speech was titled "The Perfect Search engine," and the result began with his grandfather.

He was born in an ordinary village near Himalaya in India, and his grandfather was a respected elder in the village. As people have understood for thousands of years, knowledge and wisdom is an age-related thing, so when your grandfather tells you that the beans are poisonous, you should not eat them. When books and print are pouring into the village, you will not only know your grandfather's knowledge, but also have the opportunity to know other people's grandfather's knowledge. The only problem is that you know too slowly.

Dr. Singh keeps reminding us that this is only more than 20 years, even more than 10 years ago. Yes, we always take things that already exist as a matter of course, before attending this meeting, for example, I Googled Dr. Singh, found his homepage, his entry on Wikipedia and his interview with Wired magazine, knowing that he was the person who designed the search engine algorithm for Google, and he himself, Has worked in this field for 18 years. But how did we become a journalist just 15 years ago?

15 years ago, if you wanted to know a person like Singh, you might have to spend a lot of time in the library's index catalogue, you'd have to flip through a lot of literature and skip a lot of useless information. Oh yes, because most of the information is in English, you might have to run to the unit to open a letter of introduction ... The rules, Ethics and glory of this line have not changed, the change is the organization, the world 15 years ago by the print and the venerable librarian to organize, at that time, "a popular paper" is the highest courtesy of a media.

Now all you have to do is Google or Baidu--the search engine takes over the world, and, rather, they're organizing the world. Reporters are now talking about whether a report has been online, and its online clicks and reprint volume, in China, there have been very few reports can not have a huge impact on the Internet. Radical people even declare that in the future, if you can't be found in search engines, you may even be judged by society as non-existent. Yes, we still respect the librarian, just as we cherish the rustle of pages in the reading room, the texture of a good book under a rainy Night light and the aftertaste it brings, but we all know that we are all homesick when we talk about these.

02

But Dr. Singh is not going to continue to take us "Shing", what are we talking about when we turn to the future of the search engine?

The first thing we think of is real-time search. Three or four years ago, when we were also dominated by the Web page, we visit the Web site to see the news, may follow the link to jump to the end of a popular post, and then copy to a group of watercress, and the interests of similar friends to share. Now, more and more people turn on the computer, first login micro Bo, to see who was @, add a few fans, what hot topics, attention, and said something, and then log into the net, after the dishes, check the next friend's status update, comment or reply to two sentences.

Obviously, people's surfing habits have changed, and they have spent more time looking at fragments of information and the constantly updated bits and streams. Naturally, search engines respond to this change. Now whether using Google or Youdao search, you can choose from the left column "latest", "within one day", "within one week" and so on to see the results of different periods of time. "In the California earthquake, Google's real-time search defeated the U.S. Geological Survey, 8 minutes earlier than it told the world." "said Singh.

Real-time search can focus on the hot topic of the network and "push" the door when the user needs it, which is especially useful in the event of unexpected events or public hotspots. Maybe you don't care what netizens are doing in other parts of the world right now, but as one netizen said, "in the relatively short time after the event, or before the ' event ' happens, [i] always want to know as much information as anyone else, even if it is temporarily unclear what the use of this information, Don't want to miss it. ”

Of course, for search engines, analyzing fleeting bit streams, and sorted by their value, they tested their algorithms more than the traditional Web pages, and in the miserable night of the Italian team's game, people searched for "Italy" in real time, and I'm afraid no one would be "horrible to me" in my downstairs restaurant. Interested in such information.

03

It is said that this is a "severe network dependent" one of the diagnostic indicators: reading or read the newspaper, is clearly just seen a certain sentence, dead or dead can not find, so subconsciously to press the "CTRL" (search on this page) ...

It sounds ridiculous, but as the search engine is digitizing more and more of the physical, its tentacles are stretched from line to line. Google's ambitious global digital library program, for example, is Google Street View. Well, that's the one that accidentally photographed someone on a roadside pee. Maybe one day, you'll see an exclusive camera and a Google-flagged street-looking car in the alley Alley of Beijing's Shanghai, just as it does in Europe now.

Thanks for the mobile phones that can be photographed and networked, in the future, when you go out to visit buildings, peaks, or strange flowers and grasses on the roadside, you can search and understand them as long as you can photograph them. In fact, Google Goggles has launched similar services, albeit with limited scope.

If you are in the history of Japan Kyoto travel, visit various museums or monasteries, the Japanese explanation is really not understand, but the guide is too expensive, this time can use the mobile phone goggles application will be able to scan the building through the lens, after parsing the line Google will automatically tell you everything. Similarly, you are shopping in Akihabara, Tokyo, see the heart of the electrical appliances, but not sure will buy expensive, need to do is only to shoot it, please a name of Google Shopper program for you to compare the same electrical appliances in the price and evaluation, and then decide whether to buy.

The service is currently limited to identifying more well-known landmarks, works of art, books, yellow Pages and trademark logos. But there are occasions when you can be quite cool--if you're in a French restaurant without an English menu and you can take photos of the French menu, Google will tell you in your native language if you want to eat snails.

04

OK, we have experienced real-time search, "hypertext" search, may wish to think about the future of the "Super language" search. ' Google's goal is not just to translate any web pages, but to create a cross-language search, in short, where you search for a keyword in your native language, and useful pages from other languages will be available, too, ' said Mr. Singh.

Is it possible for us to speak directly to people who speak different languages in the future? Singh told us that it is possible. As long as the translation ability of the language recognition software is strong enough, the dialogue between you and the foreigner will no longer be wavelength.

Sounds incredible, can the Tower of Babel really be built?

"If the lamp's target has been standing there will be 2-2, and then the game will have turned in its head." We'll always be on the full throttle. I'm sure we'll have to win it. "This is the former England captain Ferdinand in the team after the defeat of the German team was eliminated from the World Cup, said a word, Google's automatic translation, you can understand what he said?" In fact, he said, "If Lampard's goal is judged to be valid, the score will be 2-2 and the game will be reversed." We will always do our best and I believe we will win. ”

Perhaps the "seamless docking" of various languages is a day of the year, but there is no doubt that translation of non-Latin languages is always a problem. Let's listen to a read and write network of Google language recognition software ridicule: "We hope that the mother of our Chinese friends will not call the other horse." ”

05

Singh said he has 5 dreams, in addition to the above 3, is to create a "know You" or "understand you" search engine.

A search engine that understands you will develop a certain "preference" based on your search history, it will know that you are in Beijing, so the search for "outdoor shop" to give up Shanghai Guangzhou discount it, but also know that you are a net fan, so when you enter the "French Open", "French punishments Grind" The crime news will automatically be back, and when you pick up the phone, it will automatically filter out the results of the child and the baby, because it knows you have no children.

In a way, as long as we use search engines, it will continue to understand you, learning you, the more you use, it becomes more "intelligent", and more and more "understanding you."

"Augmented Reality (augmented Reality)" is a recent hot topic for foreign internet people, it uses computer technology to apply virtual information to the real world, real environment and virtual objects in real time superimposed on the same screen or space, and exist. One of the simplest examples of "augmented reality" is the score that appears on the TV screen during the game, and the more classic picture is a warrior wearing a special helmet, through which he can not only see the enemy but also analyze the enemy's information.

Science Squirrel will member Mammoth wrote in an article, "Basically we can be sure that within a few decades, the human brain's ability is not likely to have a huge ascension." But it seems to be a more efficient way to focus the brain's work on areas that humans can do and machines can't. Let the machine to remember, and let people choose, this is the advantage of each other. The idea is easy in the virtual world, but the real world seems to run into problems. Library shelves do not have a Google search box, open a book when the finger of the place, also will not jump out of powerword translation window ... But recently we have some good news. Google's Android phone and Apple's iphone have several nice little apps that can help us tie the real world to the virtual world. With smart phones with cameras and Internet access, we can get a whole new way of looking at the world. The real world scene and the virtual world of the data superimposed on the screen, we will see through it a mix of real and virtual windows, see the virtual augmented reality. ”

You can imagine, in the future, mobile phone as the most important carrier of mobile search, will be an extension of our brain, and as it becomes more and more understandable to you, a "search without search", which Dr. Singh calls the ultimate dream, will also be born, "if it knows you like Thai food, and you go to work every day through a Thai restaurant you don't know about, It will give you advice: why don't you go there and try it?

Of course, it's just a good vision. Google's vice president Marissa the future of the search in 2008, on the 10 anniversary of Google's founding. She thinks, "the search engine has so far only completed 10%, today's search engine technology is like 16 or 17th century of biology and physics, Google just finished the first 90%, and this is the easiest part of the entire search technology." The remaining part is the real 90%, and it will take decades or even longer to complete this part. ”

06

It sounds like a cow, but it doesn't feel right, does it? is the search engine replacing us? Does it make us lazy and become stupid?

Carr is the most famous supporter of this view, and he wrote in the Atlantic Monthly famous article, "Google makes us stupid?" "Someone, or something that has been disrupting my brain, transforming my memory, and reconstructing my nervous system," wrote. Immersed in a book or a long article is very easy, my mind will be narrative or analysis of attraction, and then I will spend hours strolling in the narrative of the prose. This has rarely happened now. Now my attention is often scattered after two or three pages. I became restless, lost my original focus and started looking for something else to do ... For a writer, the Web was a godsend. The information that you used to spend days looking for on the library shelves can be done in a few minutes. A few Google search, click a few links, I found the information I want. Even if it's not for work, I will also search between Web information-reading articles, writing emails, scanning news headlines and newly updated blogs, watching videos, listening to the radio, or just jumping from one link to another and jumping to the next ... But this ' benefit ' comes at a price. What the web is doing seems to be slicing my ability to focus and meditate. My brain has become accustomed to the way the network travels when it accepts information, like a fast-moving stream of particles. Once upon a time, I was a deep-water diver in the ocean of words, and now I'm sitting on a jet ski with a quick glide on the water. ”

"Deep interaction can lead to deeper thinking," says Jeff Jarvis, author of "What Google will bring", Jarvis. "My thoughts look quicker and lighter, you can come to this conclusion freely, but my thoughts may be scattered in many posts, It often takes weeks, even months, to take shape, and I have to absorb ideas from a large number of my blog readers and commentators and accept their challenges and debates. Under such pressure, I will also give up those useless ideas. ...... I'm learning, discussing, observing, and thinking in a different way, where different ways of thinking are key products and key skills in the Google era. ”

But for now, Google may not have time to think about these "philosophical" questions, which have too many markets to exploit, too many technologies to improve, and so many headaches to deal with-like in China ... You know, for example, in Europe, where Street View is hit by privacy, for example, in the US, Facebook overtook Google as the most visited site in the United States this March, and Facebook based search may give Google a new shock.

"Is Facebook the future of search engines," Time magazine once wrote, explaining the new thinking about Web search through his experience in the kitchen for dessert.

For starters, it's not easy to bake a French fruit dessert, and bill was initially planning on Google for help, but a Facebook friend sent a message to "Bill is making a French fruit dessert," recommending Bittman's "Culinary Encyclopedia", Said it can teach people to make the most delicious French fruit dessert, and the No. 700 page has the answer he wants. The experience has radically changed his understanding of Internet apps--the answer is automatically found before the solution is searched. "Of course, when searching for important information, I will continue to use the search engine." But over the past few months, since I've added more than 900 new friends, more and more information is coming from my new friends: I now know Daisy's music playlist, Mel's recommended book, and James ' favorite movie. ”

It sounds as if we're back in the foothills of the Himalayas, getting the knowledge we need through the bonds of people, but this time, it's not just the elders who are the wise.

(This article refers to the translation of the net, east and west, Tanioku, Science squirrel will be related to the translation, together thanks)